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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Purpose and values-based communications will become an essential part of the marketing toolbox. But in 2022, employee engagement will be the new recruitment. Brand purpose has real purpose. Branded content is king.

Trends 385
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What Will Be at the Forefront of PR Strategy in 2022

Shift Communications

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. 2022 is on track to be one of the most challenging years in PR.

Strategy 178
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2022 is going to be known as the year of the employee.

Marketing 215
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The IPO and IR Outlook for 2023 | Business Wire Blog

Business Wire

It would be a massive understatement to say that 2022 will not be remembered fondly by investors and the Wall Street community.

Blogging 345
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2022: The Year of the Employer Brand Story

Shift Communications

In 2022, following this traditional approach will directly undermine growth. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022. 94% of consumers said it is important that the companies they engage with have a strong purpose.

Brand 135
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ICON 2022 Preview: Marlee Matlin on How Far Deaf Actors Have Come

PRSay

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 14 keynote address at PRSA’s ICON 2022 in Grapevine, Texas. One, because it was authentically written and it represented our community in a very positive light, something you don’t see very often.

Film 148
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2022 Social Media Trends Part 1: Instagram and Facebook Marketing Strategy

Shift Communications

They’re becoming a great way to foster community. If you take nothing else about how to approach Facebook in 2022, put ad dollars behind your posts! After all, consumers trust individual recommendations over brand promotions and they’re increasingly making immediate purchases on influencer posts via affiliate marketing links.

Instagram 164