Agility PR Solutions

NOVEMBER 28, 2021

Nearly 60 percent of consumers are optimistic these days, but there are continued concerns about a COVID-19 resurgence and its impact on the national economy, according to new research from market solutions firm Vericast, which reveals that consumers have a strong desire to return to ‘normal’ but have mixed feelings about the year ahead.

Consumer 78

Consumer Marketing Trends Publicity 78

Agility PR Solutions

MARCH 28, 2022

New research from impact travel pioneer Kind Traveler culls research from industry leaders and surveyed their consumer base to identify global trends shaping the future of the travel industry. The 2022 Impact Tourism Report brings together their findings and pairs them with actionable solutions for travelers.

Tourism 148

Tourism Trends Travel Survey 148

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 171

Study Data Consumer Survey 171

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions. These created new trends across […].

Social Media 167

Social Media Trends Strategy Media 167

Agility PR Solutions

JANUARY 16, 2022

Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial. The post Why 2022 will be even more challenging for corporate political activity appeared first on Agility PR Solutions. A new survey by The Conference Board reveals the environment for […].

Corporate 148

Corporate Policies Conference Survey 148

Agility PR Solutions

SEPTEMBER 13, 2022

The firm’s newly released 2022 Accessible Marketing survey finds that while 83 percent of businesses are doing more to provide […]. The post Marketers are doing more to reach consumers with disabilities, but barriers remain appeared first on Agility PR Solutions.

Consumer 147

Consumer Marketing Software Survey 147

Shift Communications

FEBRUARY 1, 2022

In 2022, following this traditional approach will directly undermine growth. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022. 94% of consumers said it is important that the companies they engage with have a strong purpose.

Brand 135

Brand Branding Employee Case Study 135

Communications Conversations

DECEMBER 9, 2021

So, with that backdrop, here are 3 reasons I think you might want to think long-and-hard about de-prioritizing engagements as part of our social media strategy in 2022: 1: People’s behaviors have changed on the primary social media networks. So, maybe it does make sense to de-prioritize engagements for 2022 given all this, right?

Social Media 169

Social Media Twitter Employee Trends 169

PRSay

SEPTEMBER 6, 2022

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 13 keynote address at ICON 2022 in Grapevine, Texas, Kay talked with PRsay about the power of confidence, the challenges of reaching younger news consumers and the importance of facts. The Saver Rate ends on Sept.

Journalism 138

Journalism Newspapers Policies Writing 138

Agility PR Solutions

NOVEMBER 2, 2022

Despite rising inflation and fears of a recession, enthusiasm for supporting small businesses remains strong heading into the 2022 holiday season, new research from small biz digital marketing platform Constant Contact. The post Trends impacting small businesses ahead of the 2022 holiday season appeared first on Agility PR Solutions.

Small Business 85

Small Business Trends Consumer Report 85

Agility PR Solutions

FEBRUARY 8, 2022

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Consumer 148

Consumer Crisis Report Brand 148

Agility PR Solutions

NOVEMBER 30, 2021

The post As digital experience expectations increase, businesses look to become more adaptive in 2022 appeared first on Agility PR Solutions.

Consumer 146

Consumer Brand Branding Trends 146

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. 2022 is set to be a year of consolidation for the news industry. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122

Report Media Journalism Privacy 122

Agility PR Solutions

OCTOBER 3, 2022

Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. The post Advantages of pay-per-click advertising in 2022 appeared first on Agility PR Solutions. The most popular type of PPC advertising is search ads, which are ads that are placed on search […].

Advertising 85

Advertising Advertising Consumer Company 85

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future. The post 5 trends retail marketers must embrace to transform into customer-first organizations in 2022 appeared first on Agility PR Solutions.

Retail 146

Retail Trends Marketing Consumer 146

Institute for Public Relations

JANUARY 31, 2023

Morning Consult examined brand trust across industries globally for 2022. was conducted April 8-14, 2022. Household names with local roots helped boost consumer trust.— 1 Most … Continue reading Most Trusted Brands of 2022 → .— A survey of 2,200 U.S. Key Findings:1.) — The No.

Brand 52

Brand Branding Local Survey 52

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. The post Facebook dominates the headlines among Kantar’s most valuable brands in 2022 appeared first on Newswhip.

Facebook 138

Facebook Brand Branding Measurement 138

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 110

Consumer Brand Branding Software 110

Business Wire

DECEMBER 20, 2022

It would be a massive understatement to say that 2022 will not be remembered fondly by investors and the Wall Street community.

Blogging 351

Blogging Community Consumer 351

Konnect Agency

NOVEMBER 23, 2021

It’s hard to believe that in the blink of an eye, we are already staring at 2022. At Konnect, we’ve grown accustomed to the fourth quarter craze and are well underway with 2022 planning for our clients. Read on for the trends we believe will be impactful for 2022. Nothing seems to ring more true than how quickly 2021 flew by!

Trends 119

Trends Publicity Communications Marketing 119

Agility PR Solutions

OCTOBER 30, 2022

Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research.

Consumer 78

Consumer Company Study Report 78

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data.

Data 85

Data Consumer Company Privacy 85

PRSay

SEPTEMBER 13, 2022

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 14 keynote address at PRSA’s ICON 2022 in Grapevine, Texas. We represent millions and millions of dollars of consumer buying power. The Saver Rate ends on Sept. What were your earliest thoughts about “CODA”?

Film 145

Film Television Community Interviews 145

Practical Law Construction

JUNE 8, 2022

The old criticisms remain: they are complicated, time consuming to set up and expensive to operate. So it is good to see that, in April 2022, JCT published a new edition of its PBA documentation to try and dispel these criticisms. The 2022 edition has been subject to a thorough tidy up. What’s changed? General tidying up.

Banking 97

Banking Construction Government Examples 97

PRSay

NOVEMBER 13, 2022

She’s also — as she admitted during her ICON 2022 General Session today at the Gaylord Texan Resort & Convention Center in Grapevine, Texas — a work-in-progress regarding a subject of great interest to her: helping women turn thoughts into action and master a more confident mindset. As consumers of news, it is critical.

Instagram 125

Instagram Interviews Report Internal 125

Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

Brand 88

Brand Branding Consumer Social Media 88

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 91

Consumer Marketing Media Advertising 91

Agility PR Solutions

SEPTEMBER 26, 2022

The findings from the firm’s newest industry data report, Banking on the Customer Journey: 2022 Financial Services Insights, revealed a major perception gap between […]. The post New research reveals disconnect between financial services brands and consumers appeared first on Agility PR Solutions.

Financial 78

Financial Consumer Banking Brand 78

Agility PR Solutions

APRIL 24, 2022

Marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers’ changing media habits, according to new research from Nielsen. The post The era of alignment: New Nielsen research uncovers brands’ top priorities for rest of 2022 appeared first on Agility PR Solutions.

Brand 78

Brand Branding Data Report 78

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Agility PR Solutions

AUGUST 11, 2022

The firm’s third annual State of Personalization Report 2022 finds that 62 percent of consumers expect personalization, saying […]. The post Comms dilemma: Consumers want personalization, but don’t trust brands with their data appeared first on Agility PR Solutions.

Data 78

Data Consumer Brand Branding 78

Agility PR Solutions

SEPTEMBER 19, 2022

New research from loyalty and engagement research consultancy Brand Keys reveals a significant sorting-out of brands by consumers when it comes to loyalty in the post-pandemic marketplace. For 2022, 1,624 brands in 142 categories were examined in the […].

Consumer 78

Consumer Survey Brand Branding 78

5W PR

APRIL 28, 2022

It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Agility PR Solutions

FEBRUARY 27, 2022

New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse.

Mobile 78

Mobile Consumer Report Brand 78

Prohibition

DECEMBER 16, 2022

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Costa Coffee’s ‘Costa-Misation’. Birds Eye’s ‘Welcome to the Plant Age’.

Creativity 71

Creativity B2C Enterprise Examples 71

Agility PR Solutions

JANUARY 19, 2022

Hybrid shopping—mixing physical and digital channels in shopping journeys—is on the rise as shopping habits consumers adopted out of necessity during the COVID-19 pandemic are becoming routine. At NRF 2022: […].

Retail 78

Retail Meeting Consumer Industry 78

5W PR

DECEMBER 29, 2021

That’s why one of the biggest trends in 2022 is going to be brands focusing their PR and marketing efforts on TikTok. Companies can create entertaining and engaging video content across most social media platforms, including Instagram and Facebook, to allow consumers to make purchases directly on those platforms.

Social Media 60

Social Media Trends Media Instagram 60