Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. PR grows more in demand.

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Marketing Content Marketing Social Media Employee 214

Stern + Associates

APRIL 15, 2022

Anne-Marie Slaughter , CEO of New America and Former Dean of Princeton University’s School of Public and International Affairs, is a recognized authority on foreign policy , leadership, diversity and gender equality. Imagining the Next Global Economy. Interested in a Virtual or In-person Engagement?

Energy 62

Energy Government Internal International 62

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax. Embracing video for Hero and Hub content.

SEO 119

SEO Automotive YouTube Video 119

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Most communicators for the Department of Defense also create imagery, audio and video. Essential communications skills endure.

Public Affairs 87

Public Affairs Communications Radio Television 87

wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Her podcast, Growing Social Now, launched in 2021. Her top-ranked blog, wiredPRworks.com, launched in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

SEPTEMBER 19, 2022

Nearly three-quarters of the 200 corporate communicators surveyed for an October 2021 report by Edelman say businesses are looking at comms in a new light. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%).

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Survey Corporate Communications Financial 81

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Her podcast, Growing Social Now, launched in 2021. What We Talked About on Growing Social New. What you need to know about Newsjacking.

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Marketing Social Media Trends Instagram 118

Victorious PR

APRIL 4, 2023

They focus on establishing and maintaining leadership positions for their clients by implementing superior strategies, building strong relationships, leveraging market intelligence, and executing consistently.

Agency 52

Agency Storytelling Financial Groups 52

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We also built a 30,000 square-foot broadcast studio to hold events in the fall, which was successful, and then we transitioned into a vaccination site in 2021.

Crisis 87

Crisis Employee Trade Shows Local 87

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

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Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

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Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 176

Survey Marketing B2B Study 176

PRSay

FEBRUARY 14, 2024

And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Storytelling is not only you sharing your story; storytelling is also listening and absorbing information. Again, “it goes back to storytelling,” Blackwell said. “It But telling stories is a two-way street, Blackwell said.

Communications 156

Communications Storytelling Government Community 156

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Read on to learn the incredible stories of inspiring women scientists, entrepreneurs and leaders behind some of the most important advancements of the last decade.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

PRSay

FEBRUARY 12, 2024

And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Storytelling is not only you sharing your story; storytelling is also listening and absorbing information. Again, “it goes back to storytelling,” Blackwell said. “It But telling stories is a two-way street, Blackwell said.

Communications 87

Communications Storytelling Government Community 87

Contently - Strategy

NOVEMBER 15, 2023

This tells us a lot about where the market was at that time—and how the majority of healthcare companies and marketing leadership had not yet bought in on the need to tell their stories and empower their customers with digitally accessible content. Only about 37% of healthcare companies on the list had a functioning content hub.

Healthcare 52

Healthcare Content Marketing Data Marketing 52

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. Apart from the Covid-specific issues that are likely to exercise us in 2022, it was interesting to see a HarrisX/Ragan survey find recently that leadership is the no. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. I think that what’s amazing, and what I love about working for Pepsi is our leadership team is so plugged in, and they really have faith in their talent and their team. How PepsiCo’s Creators League transforms trends into brand activations. Watch webinar. Read transcript. Lauren: Yeah.

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Trends Brand Branding Reddit 78

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

Local 133

Local Crisis Management Internal International 133

Landis PR

DECEMBER 4, 2023

billion in 2021. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

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Marketing Content Marketing Storytelling B2B 59

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

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Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. PR and communications predictions. Marketing PSTD.

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Marketing Employee Content Marketing Training 168