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State of The PR Industry: A Look Back at 2021

Onclusive

As we look back at 2021, here are some of the key insights we collected this year based on the polls conducted during our webinar series, which attracted thousands of communications professionals worldwide. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Industry 221
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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Crisis Communications There were some serious PR blunders in 2020.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Multimedia Development & Visual Storytelling. Reputation Management. PR is always evolving.

Training 370
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#19: Building a framework for reputation management

NewsWhip

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years.

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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Ragan Communications, Communications Benchmark Report 2021.

Brand 370
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20 PR and Marketing Predictions for 2022

Sword and the Script

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. PR grows more in demand.

Marketing 214
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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. As the role of the function continues to evolve, teams are balancing traditional skills such as writing, storytelling and media engagement, with expertise in new areas such as social purpose, risk, and management.

Corporate 113