ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It can’t access information beyond the end of 2021. I’ve run into many of the same limitations I found with that experimental blog post with that kind of content.

Tools 353

Tools Trends Creativity B2B 353

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

Blogging 62

Blogging Google SEO Writing 62

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan. Author: Jaclyn Bussert.

Technology 87

Technology Automotive Trade Shows Hotels 87

NewsWhip

NOVEMBER 3, 2021

The top brand story of 2021, having generated nearly 1.3 While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. You can read more about the coverage of big tech more broadly in our recent blog here. Here’s what we learned. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1%

Travel 92

Travel Trends Tourism Transportation 92

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. Think about how much work that is: try writing a blog post every day – then add two more. 30% said, “new technologies that are helping businesses and consumers.”.

Study 172

Study Communications Survey Pitching 172

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 98

Financial Conference Agency Resources 98

Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. So how do you define tech PR today in 2021? Our cell phones are not pieces of technology but a necessary appendage.

Healthcare 64

Healthcare B2B Technology Fashion 64

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. million in November of 2021. The company raised $6.2 What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The combined company will continue to operate under their current brands until a unified brand is announced later in 2021.” History of blogging.

Software 89

Software Print Tools SEO 89

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. 5) Articles, blog posts and content picks. Michelle Garrett rounds up digital marketing advice for 2021. * * *. He joins from C3.ai Customer networking.

Pitching 153

Pitching YouTube Community Company 153

Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. 2021 was a whirlwind year in terms of keeping up with events that shook our country. The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . Take the lessons from 2021 to build a plan. The findings?

Employee 78

Employee Leadership Consumer Internal 78

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The service will no longer be available as of August 1st 2021 [sic].” The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. However, the listings tend to be UK-centric.

Pitching 89

Pitching Report Software Survey 89

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. It claims it saw “75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021.”.

Technology 81

Technology Company Analytics Writing 81

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Her podcast, Growing Social Now, launched in 2021.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. AI-powered) technologies, and apply them to your business and career. That’s the challenge AI presents.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out.

Software 85

Software Pitching Internal International 85

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. In addition to expressing their concerns over the loss of data, marketers also shared with Forrester their marketing priorities for 2021. As if marketers didn’t have enough on their minds.

Data 88

Data Privacy Survey Policies 88

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. UK fintech and challenger banks, such as Monzo and Revolut, may also be in for a rough ride in 2021, as a new Accenture report has found that UK consumers are uncertain about their ability to survive long-term.

Ethics 62

Ethics Google Banking Radio 62

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. As Allison Melnik ( @allisonmelnik ) stated in this PR 20/20 blog post : “[Live streaming] provides businesses with the opportunity to show instead of tell.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. Content picks. Try our services.

Tools 100

Tools Survey Pitching Analytics 100

Mindful Marketing

JANUARY 23, 2021

These expensive and largely consumer-driven upgrades also have contributed to rising college costs. Yes, provided that the ‘consumer’ properly uses the ‘product,’ which leads to the three art ironies referenced above. ” ​ Subscribe to Mindful Matters blog. So, is a college degree expensive?

Education 125

Education Financial Engineering Transportation 125

Practical Law Construction

APRIL 20, 2022

The questions span a range of legal disciplines and so this week, in the first of our blogs on this topic, we’ll start by focusing on some of the general questions we are asked. Not all charging networks are accessible to consumers. These include: Accessibility and interoperability issues.

Government 52

Government Mobile Data Local 52

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Even with the biggest budget in the industry, your company would be hard-pressed to build the same kind of qualified, engaged audience for your website or blog … and if you could, it would take years.

Media Relations 101

Media Relations Automotive Media Newspapers 101

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. What happens when influence outshines advertising?

Advertising 131

Advertising Advertising Data Reputation 131

Mindful Marketing

JUNE 19, 2021

billion in 2021. Accidental Icon – 743,000 followers: Lyn Slater is a veteran professor who started a fashion blog in 2014 and is now collaborating with brands like Maison Margiela, Perricone MD, and Oribe. billion in 2021. and their growing comfort with technology. and their growing comfort with technology.

Social Media 81

Social Media Media Fashion Instagram 81

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. IKEA has excelled at this – despite it being unable to sell products while its stores were closed, it released the recipe to its famous meatballs to keep consumers connected with its brand experience.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. IKEA has excelled at this – despite it being unable to sell products while its stores were closed, it released the recipe to its famous meatballs to keep consumers connected with its brand experience.

Exercises 62

Exercises Employee Social Media Communications 62

Buzzstream

DECEMBER 17, 2020

It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. For example, when I worked on an Artificial Intelligence campaign, I wasn’t seeing much success when I sent my releases out to technology and computing editors. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. billion in 2021 . billion in 2021. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. Forrester released its “Wave” report for consumer intelligence. Sometimes a gate stands between you and a palace.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178