PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Yes, video storytelling is at an all-time high in terms of interest.

Brand 79

Brand Branding Survey Conference 79

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Most common comms measurement methods. Article: 80% of PR Pros Say Communication Gained Value in 2020 (PR News).

Survey 129

Survey Communications Measurement Internal 129

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. There were some serious PR blunders in 2020. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Nashville is a city of big dreams… And songwriting is the most elemental form of storytelling. The news doesn’t arrive in a vacuum.

Storytelling 60

Storytelling Writing Conference Radio 60

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: What is PR?

Survey 118

Survey Communications Ethics Measurement 118

Stephen Waddington

FEBRUARY 24, 2020

The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers. The book does propose numerous measurement approaches and is packed with brand journalism examples by Autodesk, Bloomberg, Fujitsu, Redhat and the World Economic Forum, among others.

B2B 88

B2B Journalism Case Study Storytelling 88

Landis PR

AUGUST 29, 2022

For numerals, in general, spell out zero through nine , then use numerals for “10 and above and whenever preceding a unit of measurement or referring to the ages of people, animals, events or things.”. A recent change to AP Style: use the % sign when paired with a number.

Publicity 111

Publicity Writing Guidelines Construction 111

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died.

Survey 62

Survey Groups Storytelling System 62

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. In 2020, the team scrapped an editorial calendar previously focused on beach vacations. This one got a 28 percent open rate.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Embrace storytelling. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. Value comes from more coverage and measurable results. 47% said “in-person company/team meetings.”. Email open rates course. Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

DECEMBER 28, 2019

My three words are still my roadmap for 2020. However, while PR pros in general have adopted social technologies quite enthusiastically, there’s still a fair amount of hesitation when it comes to opening their arms to numbers in general and, therefore, measurement. Several of you shared your own three words with me as well.

Exercises 62

Exercises Measurement Enterprise Technology 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s my guest on this first edition of the Off Script Q&A series of 2020. Now, we have one centralized platform that allows us to manage the external emails, segment and target them more effectively and measure their success. Have you ever heard of telematics?

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

Contently - Strategy

JULY 28, 2021

.” That data-driven approach comes to life in pieces like the 4WD/AWD Index , which uses CarMax data to look at where four-wheel drive and all-wheel drive vehicles are most popular in the country, creating a piece of visually engaging storytelling that can be repurposed across channels. Embracing video for Hero and Hub content.

SEO 103

SEO Automotive YouTube Video 103

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 42% to maintain or secure additional budget.

Survey 103

Survey Marketing B2B Content Marketing 103

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Measurable. Data analyst. Email specialist. Performance.

Marketing 52

Marketing Technology Internal International 52

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. PR measurement. Top tactics in PR and comms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. The PRCA Census for 2020 showed 12% non White professionals in the industry. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Effective storytelling improves valuations. We asked the 483 communications pros that took The JOTW Strategic Communications Survey for 2022 the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts? PR measurement.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

MARCH 3, 2020

The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

Cision

APRIL 27, 2017

The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. ” @ginidietrich #CisionWorldTour.

Data 264

Data Leadership Tools Advertising 264

NewsWhip

JANUARY 16, 2020

In order to measure which links to content would count as actual articles, we sorted through our database that tracks billions of stories and filtered by those that 1) published in English and 2) were not gifs, memes or photos of quotes. More than that, 2019 was a lesson in the power of local news to bring issues to a national audience.

Web 103

Web Local Journalism Storytelling 103

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Scott Public Relations

NOVEMBER 10, 2022

Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. Yes, we know storytelling has been a communications mantra for some time. Consider this the blueprint to “The Art of War,” Communication-style, for 2020. How many deaths may have been avoided?

How To 52

How To Insurance Insurance Ethics 52