PRSay

JANUARY 2, 2020

I suggest for 2020 that you make it a resolution to work smarter, not harder. I like using creativity and storytelling. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. We all like to look at the New Year as a fresh start. That rings true to me, but where do I start?”.

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How To Training Creativity Storytelling 140

Solo PR Pro

AUGUST 17, 2021

We are all storytellers. When she’s not pushing her clients to make change happen through effective storytelling, Lisa also hosts the podcast Breaking Trail , an exploration of outdoor adventure as a metaphor for life. Using storytelling and data together. Opting for a simpler approach to storytelling.

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Storytelling Nonprofit Exercises Data 105

PR in High Definition

JUNE 28, 2023

This extraordinary journey holds valuable lessons about the power of brand building, storytelling, and their impact on achieving unparalleled success. Storytelling Every year, City were seen as key contenders to finally achieve their ultimate goal – winning the Champions League. For example, there was the defeat to Lyon in 2020.

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Storytelling Brand Branding Reputation 62

Mark My Words

JANUARY 3, 2020

2020 will see your major print and TV campaign derailed by the death of or the revelation of how many children our Prime Minister has (or insert other incident). 50% of people selling you PR will still not know the difference between advertising and storytelling.

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Print Storytelling Advertising Advertising 60

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. If you’d like to stay ahead of trends in 2020 take a look at NewsWhip Analytics. The post 5 ways to step up your content strategy in 2020 appeared first on Newswhip. Katherine Ellis.

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Critical Mention

FEBRUARY 4, 2020

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring. BIGfish Communications.

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Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar.

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Survey Communications Public Affairs Ethics 78

Stephen Waddington

MARCH 17, 2021

Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. Suffice to say that as 2020 became 2021 it became clear that rebuilding my career in communications at Sellafield would be impossible. I felt like I had a duty to them all to speak up.

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Storytelling Local Case Study Television 147

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? A new decade is upon us.

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Strategy Media Storytelling Pinterest 78

Barokas

DECEMBER 19, 2019

Much like in the traditional media relations arena, influencer marketing is going to become more about relationships and storytelling (and less about numbers) than it has been to date.” – Cara DiFabio, Account Executive and Stella Heekin, Assistant Account Executive. “In What trends are on your radar for the coming year?

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Marketing Employee Trends Study 78

Ishmael's Corner

DECEMBER 20, 2022

The Art Of Storytelling In Business Communications And Public Relations. Is it just me or does it feel like there’s been an acceleration of time since the pandemic slammed the world in early 2020? The post A Few Closing Thoughts on 2022 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

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Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. Viewers Becoming Participants.

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PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.

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Storytelling Tourism Travel Local 60

Burrelles Fresh Ideas

MARCH 19, 2024

decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020. According to NerdWallet’s Travel Price Index , overall travel expenses have decreased by 1% compared to January 2023 but have risen by 12% since January 2020. since last year. year-over-year increase through January.

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Travel Trends Tourism Transportation 92

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Twitter Spaces.

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B2B Social Media Media Instagram 405

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Yes, video storytelling is at an all-time high in terms of interest.

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Brand Branding Survey Conference 79

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

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Storytelling Brand Branding Marketing 52

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Nashville is a city of big dreams… And songwriting is the most elemental form of storytelling. The news doesn’t arrive in a vacuum.

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Storytelling Writing Conference Radio 60

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth. According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy.

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Social Media Customer Service Marketing Pinterest 88

Onclusive

AUGUST 3, 2021

.* And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft.

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Brand Branding Media Measurement 370

Barokas

JANUARY 9, 2020

Happy 2020 to all of our No BS blog readers. Looking back now, it’s a safe bet that a focus on sound business fundaments vs. an all out focus on growth will be a hot topic in 2020. In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”.

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Ethics Storytelling Reputation Blogging 78

Critical Mention

FEBRUARY 25, 2022

In 2020, NBCUniversal strengthened its name by launching Peacock , a streaming service with three subscription plans, to their list of TV & Streaming brands. Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling.

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Brand Branding Storytelling Analytics 126

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

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Corporate Communications Government Crisis 113

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The order of precedents of these methods is very similar to the last time this question was asked in 2020. Top three comms challenges.

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Survey Communications Measurement Internal 129

Stephen Waddington

JANUARY 27, 2021

In April 2020 it dropped by four-fifths and picked up as restrictions eased during the summer. According to the ONS recruitment recovery in the UK economy slowed in October to December 2020, with an estimated quarterly increase of 81,000 vacancies to 578,000. Hiring has previously been impacted by lockdowns.

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Marketing Travel Storytelling Healthcare 140

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

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PRSay

NOVEMBER 23, 2020

Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Copyright © 2020 Ann Wylie. So make sure that you’re drawing recipients in through the from line, pre-header and preview pane, as well as the subject line. Stop boring them. The boss thinks that’s fluff?

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Ishmael's Corner

APRIL 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post A Human Touch in PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Matthew Medlin, Account Coordinator Science and art. But glances can be deceptive.

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PRSay

MAY 4, 2022

These sessions have featured a sign-language interpreter since their inception in 2020.) PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. For starters, Whetter said, it’s important to get the terminology right.

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Film Communications Media Interviews 134

Stephen Waddington

FEBRUARY 24, 2020

The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers. Powerful B2B Content: Using brand journalist to create compelling and authentic storytelling by Gay Flashman Kogan Page, February 2020 £17.99 ???????.

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B2B Journalism Case Study Storytelling 88

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

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Trends Nonprofit Consumer Newspapers 133

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. In a surprising amount of cases, CMOs haven’t even created a space for their brand’s content to live.

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Brand Branding Healthcare Enterprise 145

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide.

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PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing. Now is the best time in history to be a storyteller.

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Conference Film Storytelling System 114

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. It’s the start of a lovely relationship and an important piece of storytelling. Patient care and privacy needed to be balanced with public health.

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Healthcare Privacy Print Community 131

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died.

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