5 PR Trends to Watch out for in 2019

Critical Mention

In 2019, analytics will continue to drive brand storytelling, control and promotion. This year Dunkin’ Donuts announced it would eliminate all Styrofoam cups from its stores by 2020, taking a step towards CSR.

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A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

A communications team in 2020 is designed to go around the filter. Excel in storytelling. Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind.

Conference Recap: Morgan Spurlock on Creating World-Changing Content


The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing.

5 Takeaways from the #CisionWorldTour in Chicago


Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.”

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Project Prisma: helping people with dementia

Frederik Vincx

In 2020, that will be 130.000. In the service, family members of the inhabitants with dementia have an important role as storytellers. Reading Time: 2 minutes With a digital service we want to help care facilities strengthen the relationship between staff and inhabitants with dementia.

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In 2019, quality matters more than quantity

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. That’s why 80% of companies are planning to implement chatbots by 2020.

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Like nearly any other marketing or strategic discipline, public relations has changed in recent years.

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17 illuminating PR and marketing lessons from 2018

PR Daily

Storytelling was the hottest trend in PR in 2018. Seventy-nine percent of respondents said storytelling, 71 percent said content marketing, and 67 percent said thought leadership. Creativity will be among the top skills employers desire by 2020, according to the World Economic Forum.

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3 tips for Olympics-inspired marketing

PR Daily

After the event, athletes and fans look ahead (hello, Tokyo 2020) and reflect on life-changing experiences. Influencer marketing ” campaigns serve as authentic ways to reach your target audience through the storytelling of trusted bloggers.

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101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

Seven Ways The Term ‘Public Relations’ Will Evolve By 2020 on Forbes. Storytelling, PR, and Measurement by Todd Murphy for Waxing UnLyrical.

4 ways PR pros can use virtual reality

PR Daily

RELATED: Learn to engage your employees with storytelling that turns heads. Communications professionals and expert storytellers can capitalize on branding and publicity opportunities that depend on VR. estimates that VR and AR will generate $150 billion in revenue by 2020.

30 jobs in the PR and marketing world

PR Daily

The Bureau of Labor Statistics says the number of employed public relations specialists will reach 316,200 by 2020. The ideal candidate will be adventurous, proficient in social media and a strong storyteller. PR pros are often regarded for their bravado and hard work.

Pepsi pledges to reduce sugar, fats in drinks and snacks

PR Daily

PepsiCo says the new global target is more ambitious than its previous goal of reducing sugar by 25 percent in certain drinks in certain markets by 2020. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC.

5 types of tools for freelance PR pros and digital agencies

PR Daily

By 2020, 50% of the U.S. The growing content marketing trend means that storytelling skills are a communicator’s currency—and whether it’s in a pitch or a client’s blog, the stories you tell must be compelling to grab consumers’ fractured attentions.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Also see PR and Storytelling; Off Script No. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

PRSA strategic plan calls for beefed-up professional development

PR Daily

RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. ]. The plan cites a USC Annenberg report that forecasts a growth in the global PR agency business sector from $14 billion to nearly $20 billion in 2020.

8 keys to reach and resonate with Gen Z on social media

PR Daily

of all consumers by 2020. Social media has broken down established marketing and storytelling boundaries—which are foreign to Gen Z kids, most of whom have grown up with social media.

Essential rules for budding PR pros

PR Daily

It’s expected to reach $20 billion by 2020. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. The practice of public relations has changed. The Holmes Report estimates the global PR industry is worth $14.2

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