5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. Are there any cloud trends you are keeping an eye on during 2020?

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Old is new again for 2020 design trends

PR Daily

Making your messages stick out in 2020 might require looking into the past. According to Shutterstock’s 2020 Creative Trends report , many fads of yesteryear will again be in vogue. The top recommendation: Art deco will be fashionable in 2020, much as it was in 1920.

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Richard Edelman on trust in 2020: ‘Make it happen’

PR Daily

The post Richard Edelman on trust in 2020: ‘Make it happen’ appeared first on PR Daily. Crisis Communications Marketing Media Relations PR Industry Research Storytelling

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5 top video trends for 2020

PR Daily

Struggling to stay atop the latest developments in visual storytelling? 7 virtual summit, “ Master Video and Visual Storytelling ” for more tips from Chad Carter (American Red Cross), Lou Bortone (author, “Video Marketing Rules”) and Jenn Herman (author, “Instagram for Business”).

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring.

New Year’s Resolutions for Practicing Better Public Relations in 2020

PRSay

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Unsure of whether your team is strong enough at storytelling?

State of PR 2020: More than half of PR pros cite engagement to prove value

PR Daily

And social media is no longer regaled to a department siloed from PR, as is reflected in the top PR offerings from Talkwalker’s State of PR 2020 report: 77% social media management. The post State of PR 2020: More than half of PR pros cite engagement to prove value appeared first on PR Daily.

How and why you should be measuring reputation in 2020

PR Daily

In 2020, reputation is astronomically consequential. The post How and why you should be measuring reputation in 2020 appeared first on PR Daily. Crisis Communications Executive Communication Measurement PR Industry Research Storytelling

Top opportunities and challenges for PR pros in 2020

PR Daily

What can brand managers do to win new fans in 2020? In the USC Annenberg School’s 2020 Relevance Report , respondents say they want to hear from entertainers and funny brand personas. . Stansell says the key challenges PR pros face in 2020 are innovation and change. “We’re

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Health care marketing trends for 2020—and beyond

PR Daily

Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. People crave human connections, Swedin notes, which makes emotional storytelling immensely important.

5 PR lessons from CES 2020

PR Daily

A toilet-paper-toting robot, a flying taxi and personalized sex toys got people talking at the 2020 Consumer Electronics Show. — Samsung US Newsroom (@SamsungNewsUS) January 7, 2020. — Charmin (@Charmin) January 6, 2020. — Hyundai USA (@Hyundai) January 7, 2020.

Getting on the same page about storytelling

Muck Rack

Getting on the same page about storytelling

Report: 83% of millennials want brands to align with them on values

PR Daily

That’s according to 5WPR’s 2020 Consumer Culture Report. Image courtesy of 5WPR’s 2020 Consumer Culture Report. Image courtesy of 5WPR’s 2020 Consumer Culture Report. Content Marketing Crisis Communications PR Industry Research Storytelling The Workplace

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4 social media waves to ride in 2020

PR Daily

With that in mind, here are four aspects of social media marketing to watch in 2020: Growth of social media commerce. In 2020, sophisticated chatbots will improve engagement with customers on social media, help allay consumers’ concerns, and ultimately boost social commerce.

The Best Storytelling Posts of 2019

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Best Storytelling Posts of 2019 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Predictions for 2020

Mark My Words

2020 will see your major print and TV campaign derailed by the death of or the revelation of how many children our Prime Minister has (or insert other incident). 50% of people selling you PR will still not know the difference between advertising and storytelling. 2020 will see a new social media platform emerge, which your client will insist on being on, despite it being an irrelevant cesspit.

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How to Work Smarter — Not Harder — in 2020

PRSay

I suggest for 2020 that you make it a resolution to work smarter, not harder. I like using creativity and storytelling. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. We all like to look at the New Year as a fresh start.

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The Best Storytelling Posts of 2019 Part II

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Best Storytelling Posts of 2019 Part II appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Q&A: ReCode’s Eric Johnson on podcasting’s power (and pitfalls)

PR Daily

Looking for a reason not to give audio storytelling a shot? . PR Daily: What sets audio storytelling apart from other forms like movies? Media Relations PR Industry Storytelling Trendsetters Visual & Video Communications

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Mobile marketing drives digital ad spending

PR Daily

AdAge’s Marketing Fact Pack 2020 reveals that online ad spending is projected to rise to about 60% of all advertising outlay in 2022. Marketing Measurement Research Snapshot Storytelling Visual & Video Communications

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Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

Also: Uber partners with mass transit providers, how digital media will be disrupted in the new decade, and whether in-person or virutal activations will prevail in 2020. A post shared by UPS Dogs (@upsdogs) on Jan 4, 2020 at 1:40pm PST. Posted by UPS Dogs on Tuesday, January 7, 2020.

Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. But what can we expect in 2020? In 2020, everyone will be talking about ACR data.

How to write without fear

PR Daily

Speechwriting Storytelling Writing & EditingWhether it’s perfectionism, procrastination or self-doubt that hinders your productivity, follow this guidance to keep the flow going consistently. As every religious leader, politician and writer knows, fear is a powerful motivator.

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

— NBA (@NBA) January 26, 2020. — Nike (@Nike) January 26, 2020. A post shared by BODYARMOR (@drinkbodyarmor) on Jan 26, 2020 at 2:20pm PST. — ESPN (@espn) January 27, 2020. — SportsCenter (@SportsCenter) January 27, 2020.

Will Facebook’s deepfake ban be enough?

PR Daily

With rising concerns about fake content on social media platforms and deep mistrust surrounding the upcoming 2020 elections, the tech company makes a bid for users’ trust. Crisis Communications Social Media Storytelling Visual & Video Communications

3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships.

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Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

PR Daily

Just in time for Valentine’s Day, MBLM published its 2020 Brand Intimacy Study , which shows Amazon narrowly beating Disney for the most intitimate brand. — PR Daily (@PRDaily) February 13, 2020. — PR Daily (@PRDaily) February 14, 2020.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

— Coors Light (@CoorsLight) February 5, 2020. — Wendy's (@Wendys) February 4, 2020. — Wendy's (@Wendys) February 5, 2020. — Wendy's (@Wendys) February 5, 2020. — Wendy's (@Wendys) February 5, 2020.

Twitter mourns Mr. Peanut, Coca-Cola won’t give up plastic, and Hallmark Channel chief steps down

PR Daily

— The Estate of Mr. Peanut (@MrPeanut) January 22, 2020. — The Estate of Mr. Peanut (@MrPeanut) January 22, 2020. — Mr. Clean (@RealMrClean) January 22, 2020. — Charmin (@Charmin) January 22, 2020. Jeopardy) January 22, 2020.

Are we missing the point of ‘purpose’?

PR Daily

With January having limped to an un-mourned end, we can wave sheepishly goodbye to the new beginnings, dietary restrictions and idealized versions of ourselves we committed to as 2020 dawned.

5 essentials for finding and partnering with a worthy influencer

PR Daily

Content Marketing Executive Communication Marketing Media Relations PR Industry Social Media Storytelling Visual & Video CommunicationsIdentifying a high-profile voice is not enough.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

— Baskin-Robbins (@BaskinRobbins) January 22, 2020. — Patrick Spence (@Patrick_Spence) January 23, 2020. — Ross Edwards (@RossAtCC) January 23, 2020. — Lee Griffin (@Niaccurshi) January 23, 2020. — PR Daily (@PRDaily) January 23, 2020.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Also: Remembering Harold Burson, Booking.com welcomes 2020 in style, H-E-B crowned as consumers’ top grocer, and more. We'll be selecting the 20 most creative & inspiring travel-related resolutions to win $2020 and make them happen in 2020.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

— The Academy (@TheAcademy) February 10, 2020. — The Academy (@TheAcademy) February 10, 2020. — Text GUAC MODE to 888-222 (@ChipotleTweets) February 9, 2020. — Text GUAC MODE to 888-222 (@ChipotleTweets) February 10, 2020.

Buffalo Wild Wings ups the ante for Super Bowl OT, Krystal files for bankruptcy, and Starbucks sets sights on sustainability

PR Daily

— Buffalo Wild Wings (@BWWings) January 21, 2020. AdAge and Neustar recently released the 2020 Marketing Fact Pack , in which GroupM forecasted this year’s global marketing spending across media channels to increase 5.1% — LEGO (@LEGO_Group) January 21, 2020.

10 New Year’s resolutions for writers

PR Daily

As we roll into 2020, let’s remind ourselves to prioritize the reader’s takeaways, key on clarity and brevity, and use punctuation judiciously. Storytelling Writing & Editing

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

PR Daily

— Popeyes Chicken (@PopeyesChicken) January 29, 2020. — Sainsbury's (@sainsburys) January 17, 2020. — Barbie (@Barbie) January 28, 2020. Readers who complete the survey will also get a discount code to receive $150 off a Ragan conference in 2020.

Planters pauses Mr. Peanut’s death ads, Bakers Square and Villiage Inn file for bankruptcy, and hotel gets sassy for Valentine’s Day

PR Daily

— McDonald's (@McDonalds) January 28, 2020. How are you protecting your reputation in 2020? We’re nearly a month into 2020, and communicators are already feeling the pressure to stand out against a plethora of headlines and a sea of branded content.

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Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Also: Cadbury scrambles amid egg criticism, prepping for a successful 2020, how PR pros approach talent needs for videos, and more. The Committee will meet on Wednesday, 22 January 2020. — World Health Organization (WHO) (@WHO) January 20, 2020.