5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

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Crisis Company Crisis Communications Crisis Management 68

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

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Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

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Crisis Brand Branding Crisis Communications 52

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.”

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Crisis Crisis Management Instagram Social Media 146

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. It won't convince people that your preplanned webinar will help them in this time of crisis. Internal and External Communications. Should you raise funds or donations for those being hurt by the crisis?

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Crisis Marketing Healthcare Resources 92

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder.

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Measurement Communications Banking Survey 170

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. The climate crisis is in plain view. Agency initiatives and new roles appear daily in industry publications. This is the carbon bandwagon.

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Government System Crisis Corporate 131

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. Can we do it with numbers?”

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Ethics Data Crisis Apparel 80

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

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Community Brand Branding Resources 188

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I figured I was going to have some time without income,” he says recalling March 2020. I helped them recognize the importance of clear internal communications.

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Meeting Handbook Newspapers Government 97

Contently - Strategy

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” However, ad spend is down , particularly in consumer and B2B tech. Need some inspiration?

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Content Marketing Marketing Strategy Consumer 105

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.”

Crisis 62

Crisis Instagram Social Media Facebook 62

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

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Meeting Retail Groups Hotels 91

PR in High Definition

JANUARY 26, 2022

Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. We should celebrate the developments that have come out of this difficult period, taking what we have learned from a moment of crisis to put our best foot forward for our campaigns in 2022. Investing in sustainable climate action.

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Guidelines Employee Social Media Reputation 62

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.”

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

MARCH 11, 2022

Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. International Women’s Day – Imagine campaign. The top 11 crises of 2020. Why it’s important to prepare for a PR crisis.

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Social Media B2C Viral Trends 71

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Internal comms metrics.

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Software Internal International Pitching 85

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We need to educate ourselves and ask for feedback internally and externally. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines.

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Communications Viral Fashion Public Affairs 197

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts.

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Film Travel Television Local 62

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo.

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Mobile Public Affairs Government Local 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital.

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Trends Communications Employee Corporate 407

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. In addition, Notified told me they expect to add a traditional media database as another option sometime in early 2020. Notified says some customers use this for internal communications too.

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Software Tools Publicity System 115

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

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Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. That’s the reason consumers and professionals are turning to online communities.

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Marketing Content Marketing Data Social Media 189

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. In April 2020, Texas ice cream maker Blue Bell Creameries paid $60 million to settle a derivative shareholder suit related to a deadly 2015 listeria contamination.

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Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. In April 2020, Texas ice cream maker Blue Bell Creameries paid $60 million to settle a derivative shareholder suit related to a deadly 2015 listeria contamination.

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Reputation Financial Telecommunications Employee 78

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue.

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Publicity Social Media Report Fashion 157

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers. Consumer Focus.

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Trends Data SEO Consumer 88

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. If companies do not incorporate these new values, they will have to prepare to face a crisis. Like 2020 and 2021, 2022 will be a year of great uncertainty. Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website.

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Trends Trade Shows Agency Communications 52

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. How can we develop tech that improves choice and builds trust among the customers we serve? Preparing for a More Inclusive Post-Pandemic Economy.

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Leadership Policies Engineering Technology 62

Bianchi Biz Blog

FEBRUARY 7, 2022

That includes consumer incentives and additional funding for EV charging stations. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan. However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels.

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Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

That includes consumer incentives and additional funding for EV charging stations. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan. However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels.

Automotive 52

Automotive Meeting Policies Media 52

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52