Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

PRSay

MARCH 16, 2020

This is especially important during a public health concern. Given the current global crisis as a result of the coronavirus (COVID-19), PR professionals are uniquely positioned to guide communications and offer resources to the public as they navigate a dearth of information. To date, T. Center for Disease Control (CDC).

Crisis 218

Crisis Communications Publicity Resources 218

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? Read the full report here: State of PR 2020 via @MuckRack.

Study 133

Study Publicity Survey Internal 133

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines.

Government 103

Government Education Print Ethics 103

Agility PR Solutions

DECEMBER 15, 2019

The latest annual research from B2B tech and healthcare agency PAN Communications gathers predictions from industry leaders and brings together the marketing community to discuss priorities […]. The post PAN Communications’ 2020 CMO Predictions reveals key marketing challenges appeared first on Agility PR Solutions.

Communications 117

Communications Healthcare Marketing B2B 117

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. But new models include a bespoke data platform, community as a service and performance driven public relations. It’s a group created by Hard Numbers’ founder Daryl Sparey.

Agency 117

Agency SEO Groups Energy 117

PRSay

FEBRUARY 3, 2020

But what about black history in public relations? There are also many untold stories of triumph over adversity for black professionals in communications. We have come far in a PR community that was once mostly segregated. The plan’s overarching goal is to position PRSA as a model for D&I in the communications profession.

Publicity 218

Publicity Leadership Groups Creativity 218

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Business 2 Community Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our car through rush hour traffic. They’ve both had their public images altered in “deepfake” videos and they’re far from the only ones.

Industry 100

Industry Publicity Data Technology 100

Karen Freberg

DECEMBER 23, 2020

We have all heard about the growing pains and wishes that 2020 would end quickly. What 2020 has taught me is if you think you have seen it all – wait, anything can happen! This year marked the release of my second solo book, Discovering Public Relations , to the world. 2020 has brought back social to social media.

Social Media 78

Social Media Media Conference Community 78

Agility PR Solutions

OCTOBER 29, 2020

One of the oldest forms of advertisement and self-promotion comes in the form of politics, with politicians looking to advance their careers with the use of marketing firms that promise to expand their visibility in their local community. The post How to reach and persuade voters in 2020 and beyond appeared first on Agility PR Solutions.

How To 78

How To Local Advertising Advertising 78

Business Wire

OCTOBER 1, 2020

To think, under the fog of a global pandemic, social unrest and economic duress, we started a decade that, in a look back years from now, could rank as the year we not only just talked about but acted the most on the initialism that’s just about everywhere in the business community. Those initials are E, S, and G.

Blogging 195

Blogging Community Publicity 195

PRSay

OCTOBER 16, 2020

Each stage of this expansion has involved PR campaigns to sway public opinion. At the end of the day,” Sailor said, “we want to have a community that we will pass down to the next generation [as] a legacy of freedom.”.

Communications 201

Communications Nonprofit Employee Local 201

PR for Anyone

FEBRUARY 7, 2024

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands.

Community 130

Community Leadership YouTube Local 130

Reputation Us

JANUARY 13, 2020

2020 will be a wild ride! Just as communities have disaster plans, organizations must be prepared for shocking events in order to ward off a full collapse. What if painful and destructive aftershocks to the company’s people, customers, and community can be mitigated through preparation? Take a deep breath everyone.

Reputation 60

Reputation Crisis Insurance Insurance 60

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. That data is from the 2020 PRCA Census. Why is public relations conflated with media relations?

Industry 153

Industry Publicity Agency Community 153

5W PR

AUGUST 28, 2020

Here are several tips that smart marketers can use to maximize shared media in 2020. With hashtags rising in popularity, communication experts can leverage their use on social media to expand an audience’s reach on social media and differentiate a brand from key competitors. Employ Hashtags. Know the Target Audience.

Media 103

Media Exercises Study Social Media 103

PRSay

OCTOBER 12, 2020

Garrett is author of the books “The Coming Plague: Newly Emerging Diseases in a World Out of Balance,” “Betrayal of Trust: The Collapse of Global Public Health” and “I Heard the Sirens Scream: How Americans Responded to the 9/11 and Anthrax Attacks.”. What else can attendees expect to hear from your talk during ICON 2020? In her Oct.

Viral 158

Viral Interviews Travel Government 158

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 172

Publicity Handbook Ethics Study 172

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

Communications Conversations

JANUARY 7, 2020

Susan Hagen Garcia, Public Library of Science. Now, on to 2020! But, I’d love the chance to sit down and chat with her in 2020 (specifically to talk podcasting!). Founder of what seems to be the wildly-popular Marketers’ Community. Looking to cross paths with her in 2020. Ryan Pena, Be The Match.

Banking 78

Banking Airlines Social Media LinkedIn 78

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 70

Publicity Small Business Advertising Advertising 70

PRSay

JUNE 1, 2020

The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever.

Community 209

Community Crisis Energy Internal 209

Stephen Waddington

JUNE 23, 2020

Health Joe Wickes Fitness Adriene Mishler Food Jack Monroe Finance Martin Lewis Music Tim Burgess Fundraising Captain Tom Moore Lobbying Marcus Rashford Crisis management Jacinda Ardern Brand fail Joint winners: Sports Direct and Wetherspoons Venue Barnard Castle App Winner: Replika Runner-up: Houseparty Campaign of the Year Joint winners: Captain (..)

Creativity 78

Creativity Industry Crisis Management Sports 78

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020! Give our services a try.

Technology 123

Technology Publicity Software Print 123

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards.

B2B 405

B2B Social Media Media Instagram 405

PRSay

MARCH 22, 2021

According to Stop AAPI Hate , reports of discrimination against Asian-Americans and American Pacific Islander communities have risen during the COVID-19 pandemic. Lang recommends that PR students and professionals ask themselves: “How can I help people in these communities and amplify their voices?”. Photo credit: shutterstock].

Community 198

Community Report Agency Study 198

Stephen Waddington

NOVEMBER 25, 2021

I’m kicking off a part time PhD at Leeds Business School next year to explore how public relations can drive innovation in organisations. COVID-19 has had an awful human cost to society but it has also been a period of incredible innovation for organisational communication and public relations. At Wadds Inc. At Wadds Inc.

Community 146

Community Government Engineering Training 146

PRSay

FEBRUARY 4, 2021

However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. In October 2020, Ocean Spray received an unexpected boost from a user-generated TikTok video. Greg Beaubien is a frequent contributor to PRSA publications.

Brand 178

Brand Branding Film Viral 178

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. High demand for quality journalism and renewed public trust also bodes well for the profession of public relations.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Sword and the Script

DECEMBER 7, 2021

It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call. The publication cites David Hickey , Meltwater executive director for the Asia Pacific as saying: “The Deepreason.ai Content picks from the PR tech community: .

Software 85

Software Publicity Technology Data 85

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158