PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. How is Substack different from a blog?

Analysis 156

Analysis B2B Interviews Tools 156

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. So, what does next year look like from this vantage point? Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. A blogger from some tech company’s blog will always be included. Employee engagement.

Brand 151

Brand Branding Reddit Pitching 151

PRSay

JANUARY 22, 2021

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. Internal communication goes beyond the employee. This is an edited version of a post that first appeared on the10company blog.

Trends 184

Trends Communications Skype Employee 184

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. LLMs are at the heart of generative AI technology. “With the buyout, Q4 Inc.

Software 133

Software Reddit Technology B2B 133

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Prior year survey results and commentary include the following: 2020 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. Welcome to 2021!

Pitching 151

Pitching YouTube Community Company 151

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology. Both Falcon.io

Technology 120

Technology System Tools Government 120

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless.

Survey 140

Survey Measurement System Education 140

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Week 2: January 6th – 12th 2020. january 8TH 2020. January 9TH 2020.

Journalism 163

Journalism Viral Writing Report 163

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. There are several reasons why one business would acquire another. Did you know?

Company 151

Company Tools Technology Software 151

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. Cision releases internal DE&I report.

Software 86

Software Pitching Internal International 86

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. Minor notes from the world of PR technology. Is this a rebrand?

Software 156

Software Tools Print Technology 156

ImPRessions - Crenshaw Communications

MAY 8, 2017

Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function. PR is thriving, but what about “public relations” — as a name?

Publicity 245

Publicity Public Affairs Agency Corporate 245

The Hoffman Agency

AUGUST 10, 2021

By Reanna Griffith, Intern. I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. During my studies I have written various pieces relating to artificial intelligence, 5G and other forms of technology as these are my areas of interest.

Journalism 36

Journalism Internal International Agency 36

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. Workflows : Internal and external workflows were used to run all marketing campaigns.

Case Study 92

Case Study Study Brand Branding 92

PR in High Definition

NOVEMBER 25, 2020

Fast forward to 2020. For a number of companies, it’s not just about having a great product and selling it well; it’s about ensuring that your internal and external communications don’t land you in hot water. If psychology and technology had a love child, it would be Affectiva.

Reputation 100

Reputation Industry Sports Technology 100

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Bianchi Biz Blog

SEPTEMBER 16, 2021

In July 2020, the Account Standards Board and GRI announced a collaborative workplan to show how companies can use both sets of standards together. Note: We’ll identify the most common topic areas in an upcoming blog post.). Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers.

Report 68

Report Automotive Financial Government 68

The Hoffman Agency

NOVEMBER 16, 2020

By Avni Gupta, Intern. I was ecstatic to report the good news to everyone around me, for the first time in months, it felt like 2020 wasn’t doomed after all – I got the fall PR internship at The Hoffman Agency! Moreover, if this year has taught us anything, it is that our worlds are still functioning only because of technology.

Skype 69

Skype Travel Measurement Internal 69

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

Scott Public Relations

DECEMBER 13, 2018

In fact, it’s estimated that 80% of content will be videos as soon as 2020. Textual material such as blogs, quick posts, and press releases work well for timely purposes, while the production effort required nudges video towards the relevant category.

Healthcare 40

Healthcare Insurance Insurance How To 40

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Trends in advanced safety systems and more efficient equipment technology. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PRSay

AUGUST 1, 2016

Census Bureau, by 2020, 36.5 Just as the industry must adapt to changing technologies, it must also respond to changes in its audience and talent pool. The Committee also promotes awarding the PRSA Chapter Diversity Awards annually during the PRSA International Conference Diversity Mixer. Nevertheless, a large number of U.S.

Resources 60

Resources Education Ethics Corporate 60

Karen Freberg

DECEMBER 30, 2019

Opportunity to collaborate in a variety of different ways from guest blog posts, being part of #AdobeInsiders, and much more! You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market. Adobe (2016-Present). Stay tuned!

Social Media 56

Social Media Conference Travel Internal 56

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. In addition, the same analyst believed that the app had 11 million paid subscribers in 2020. Yahoo categorizes press releases into topics like finance, technology and health. In fact, 17% of those polled visited the Yahoo!

Financial 52

Financial Media Analytics Data 52

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts.

Film 62

Film Travel Television Local 62