Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. Transparency. Closed groups.

Social Media 61

Social Media Trends Media Instagram 61

Communications Conversations

FEBRUARY 6, 2019

Despite all this uncertainty among marketers, a whopping 88% say they plan to invest in influencer marketing in 2019. What’s more, most of that video seems to be going to two channels: Facebook and YouTube. In fact, as called out by Buffer, only 32% are using video on LinkedIn (huge opportunity in 2019, folks!).

Report 76

Report Analysis Video Instagram 76

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. 2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Growth has been fuelled by Instagram Stories, Facebook and Messenger Stories and WhatsApp status updates.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space.

Data 87

Data Enterprise Survey Instagram 87

PR 20/20

OCTOBER 23, 2018

With this information, we are poised to make 2019’s content marketing strategy the best year yet. While the detailed report offers an outstanding analytical framework to apply to a data-backed 2019 marketing plan, some marketers may be wondering exactly what actions they can take to apply these trends. But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

DECEMBER 5, 2023

Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. LLMs are at the heart of generative AI technology. He previously founded TrendKite, a buzzy media monitoring tool that was acquired by Cision in 2019 for $225 million.

Software 132

Software Reddit Technology B2B 132

ImPRessions - Crenshaw Communications

APRIL 3, 2019

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.). Until recently, that is.

Wireless 156

Wireless Privacy Engineering Reputation 156

Waxing UnLyrical

MAY 13, 2019

Align Technology. Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. The post 5 Simple Ways Small Businesses Can Ace Social Listening in 2019 appeared first on Shonali Burke Consulting. They include: Adobe Systems. Fast Retailing. IHS Markit.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Stop by his session and say hello! Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. In late February, we noticed a drop in the Iffy Quotient: fewer of the popular URLs on both Facebook and Twitter were coming from Iffy sites.

System 78

System Facebook Twitter Software 78

Communications Conversations

OCTOBER 23, 2018

Last week, for the first time, I saw a 3D photo in my Facebook feed. You’ll also need to have the capability on Facebook, which should show up directly below your post on Facebook–right in the of post options (photo, video, Live, etc.). Will they lead to more engagement on Facebook? It’s certainly cool.

Social Media 68

Social Media Marketing Facebook Media 68

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Taking stock of what worked and what didn’t in 2019 will help set goals for both campaigns and the larger strategy as a whole. Not getting any engagement on Facebook? Embrace new technologies.

Strategy 103

Strategy Trends Storytelling Journalism 103

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Thank you Thanks to everyone who provided insight into this article via the Marketing, media and PR community of practice on Facebook.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

JANUARY 22, 2020

In the time since Yount was tapped by the Critical Mention Board of Directors to lead the Company, he has overseen several transformative projects and achievements that resulted in 15 consecutive months of record-breaking new bookings through December of 2019. These milestones included: . Expanded content coverage across the globe.

Television 80

Television Radio Analytics YouTube 80

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. From Capital One and Facebook , to the AMCA, Georgia Tech and more — each shows that no sector is off-limits to attack by bad actors. Today, every company is a technology company. Major retailers’ e-commerce platforms are booming.

Trends 156

Trends Healthcare Government Leadership 156

Karen Freberg

AUGUST 11, 2019

I talked about the work I am doing with Facebook and of course the Educators Summit we had this year at Cannes Lions with these professors, and I do think this is a trend to note here for the upcoming PhD students here as well. I also think getting industry involved and seeing how we can work together would be a step in the right direction.

Conference 48

Conference Education Groups Journalism 48

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. I appreciate your comments by email, Facebook and Twitter. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

Government 103

Government Education Print Ethics 103

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. Secure a specific number of registrations and attendees? As speakers and panels were confirmed, we distributed press releases to national, international and trade media.

Local 98

Local Newspapers Sports Video 98

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. From Capital One and Facebook , to the AMCA, Georgia Tech and more — each shows that no sector is off-limits to attack by bad actors. Today, every company is a technology company. Major retailers’ e-commerce platforms are booming.

Trends 156

Trends Healthcare Government Leadership 156

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. It’s a new thing for 2019. This is my third letter of the year.

Handbook 60

Handbook Instagram Government Community 60

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Marching into 2019, what is one change that you are excited about implementing?

Community 150

Community Social Media Media Education 150

Critical Mention

MARCH 15, 2019

Make your Facebook page mobile-friendly. While automatic mobile formatting works well on platforms like Instagram or Twitter, on Facebook it may leave you with poor user experience, including poorly cropped images and hidden copy. With these seven tips, you can get started on enhancing your social media campaigns! Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

PR 20/20

OCTOBER 4, 2018

or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. Square Format.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden. PR tech mentions.

Software 154

Software Tools Print Technology 154

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. As such many of the PR tech vendors have brought features to the market for this purpose. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. At the PRSA 2019 International Conference , Oct. No, that doesn’t mean just creating videos.

Storytelling 137

Storytelling Video Strategy Analytics 137

PR in High Definition

JUNE 29, 2021

The big tech companies are also announcing their plans for the return to the office (or not) with the likes of Facebook extending remote working to all staff , while Apple employees are pushing back on the company’s plans to return to the office after its CEO, Tim Cook, said all staff must return for three days a week from September.

Healthcare 62

Healthcare Technology Employee Facebook 62

Critical Mention

JANUARY 29, 2021

billion in 2019 to USD 22.3 For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. billion by 2024. Naturally, businesses today can ill afford to ignore influencers. .

Brand 135

Brand Branding How To Radio 135

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead. A big tech crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

JULY 30, 2019

To kick off MAICON 2019, Paul Roetzer hit the audience with a stat that proves why it’s important to become and AI pioneer. Angela Pham, User Experience Designer at Facebook. Voice is the gateway for all technologies, the remote control for our lives.”. His advice? Mitch Joel, Founder of Six Pixels Group.

Case Study 50

Case Study Privacy Data Technology 50