Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. She is an expert writer at Aussie Writings in such topics, as modern education, marketing, self-development and blogging.

SEO 71

SEO Strategy Guidelines Social Media 71

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space.

Data 87

Data Enterprise Survey Instagram 87

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Communications Conversations

FEBRUARY 6, 2019

I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). In 2019 that doesn’t seem possible. Are you freaking kidding me?

Report 76

Report Analysis Video Instagram 76

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. I would almost under-invest in technology.

Technology 84

Technology Social Media Tools Trends 84

PR 20/20

OCTOBER 23, 2018

With this information, we are poised to make 2019’s content marketing strategy the best year yet. While the detailed report offers an outstanding analytical framework to apply to a data-backed 2019 marketing plan, some marketers may be wondering exactly what actions they can take to apply these trends. But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Cauliflower Shane (@KingDomeGnome) April 9, 2019. Sure, I like Coke Zero.

Training 399

Training Video Analysis Data 399

PR in High Definition

MARCH 4, 2019

MWC, the world’s largest tradeshow for the mobile industry, has wrapped up for another year and, like every year, mobile technology manufacturers have come together to launch a plethora of intelligent and innovative mobile products. The post MWC19 roundup – the future of mobile technology appeared first on Firefly Communications.

Mobile 48

Mobile Technology Wireless Travel 48

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Or thereabouts. Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

DECEMBER 5, 2023

Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. LLMs are at the heart of generative AI technology. He previously founded TrendKite, a buzzy media monitoring tool that was acquired by Cision in 2019 for $225 million. More gen AI.

Software 132

Software Reddit Technology B2B 132

Onclusive

FEBRUARY 10, 2020

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. Onclusive PR Attribution is in no way impacted by the Jumpshot closure. Avast developed Avast Antivirus in 2014.

Media 273

Media Privacy Data Analytics 273

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. That’s about 24 more than were published in 2019. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. Eight-six posts were published on this site in the last 12 months.

SEO 101

SEO Software Resources Newspapers 101

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Marketing technology spend remains high.

B2B 78

B2B Marketing Survey Study 78

Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions). The appetite is there.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

Communications Conversations

DECEMBER 31, 2019

2019 was an interesting year for me professionally. Overall, 2019 was another great year. Continued my Talking Points blog (now the longest-running PR blog in Minnesota). A huge thank you to Aaron Zaslofsky for introducing me to Professor Bruce Moorehouse, who made my dream possible in 2019. Anniversaries galore!

Banking 78

Banking Tourism Groups Healthcare 78

Tribe Builder Media

OCTOBER 10, 2019

We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . Tribe Builder Media received the Gold Award alongside consumer brands such as Hyperice, Dell Technologies, Ltd.,

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . Tribe Builder Media received the Gold Award alongside consumer brands such as Hyperice, Dell Technologies, Ltd.,

Agency 40

Agency Consumer Media Software 40

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.

Marketing 195

Marketing Advertising Advertising System 195

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

APRIL 3, 2019

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. In the words of one tech blog , “it’s a rare case where their ambitions publicly exceed their otherwise impressive engineering capabilities.”

Wireless 156

Wireless Privacy Engineering Reputation 156

Onclusive

FEBRUARY 10, 2020

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. Some background on Jumpshot and browser plug-in data sources. Avast developed Avast Antivirus in the early 90s.

Media 221

Media Privacy Data Analytics 221

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” If you like this series, view additional PR 101 blogs on The TypeBar which go into the strategies that will make pitching the easiest part of the job. Want more blogs like this?

Pitching 81

Pitching Company How To Study 81

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Marching into 2019, what is one change that you are excited about implementing? Its mission?

Community 150

Community Social Media Media Education 150

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. 4) Revenue inches up, profit slides: Cision Q2 2019 earnings. Cision announced its earnings for the second quarter of 2019 in early August. Cision had a better first quarter in 2019 growing both revenue and profit. 6) Picks from the PR tech vendor blogs.

Analytics 68

Analytics Report Technology Pitching 68

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). Learn more: press release , blog post.

Industry 86

Industry Media Technology Employee 86

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. The issues drove headlines more broadly, across business and top-tier technology media. My recommendation: rather than conduct phone interviews around a topic this sensitive, develop prepared content in the form of a whitepaper or blog to share with media contacts.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

Financial 98

Financial Conference Agency Resources 98

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. The methodological basis for the award is the Global ESG Monitor , which has evaluated more than 1,300 sustainability reports since 2019.

Company 59

Company Report Government Local 59

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. Karen Hao, AI Reporter, MIT Technology Review. Norton & Company, 2019). Is This AI? Visit www.MAICON.ai

Conference 77

Conference Case Study Marketing Analytics 77