ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Inbound 2019, September 3-6, Boston. Advertising Week NY, September 23-26, New York. Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Technology is also enabling a remote workforce. I’m here for an athletics tournament.

Report 81

Report YouTube Privacy Web 81

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. How could that be?

Marketing 195

Marketing Advertising Advertising System 195

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 111

Sports Advertising Advertising Survey 111

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. The issues drove headlines more broadly, across business and top-tier technology media.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. Podcasts are mainstream. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. It's pretty detailed and there's so much to learn. I've gone through the whole report and wanted to share some of the things that stood out to me.

Report 61

Report Trends Education Data 61

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Tribe Builder Media

OCTOBER 10, 2019

Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . We’re back at it!

Agency 40

Agency Consumer Media Software 40

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Or thereabouts. Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019).

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

SEPTEMBER 7, 2021

Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT). The communication function is commonly combined with marketing, followed by public affairs, and advertising.

Corporate 135

Corporate Communications Public Affairs Resources 135

Stephen Waddington

JANUARY 10, 2019

The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. More than half (52%) expect this to be the main revenue focus in 2019, compared with just 27% for display advertising, 8% for native advertising and 7% for donations. #3

Report 98

Report Journalism Privacy Enterprise 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.

YouTube 130

YouTube Brand Branding Comparison 130

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. 4) Revenue inches up, profit slides: Cision Q2 2019 earnings. Cision announced its earnings for the second quarter of 2019 in early August. Cision had a better first quarter in 2019 growing both revenue and profit. 1) Israeli vendor builds CRM tool for PR. million; and.

Analytics 67

Analytics Report Technology Pitching 67

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

JANUARY 31, 2019

agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more.

Conference 77

Conference Case Study Marketing Analytics 77

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Since that point, the health of the business-to-business market has been mixed. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A company specializing in advertising sales technology will naturally attend conferences in the adtech space, including Advertising Week or Cannes Lions , but savvy marketers will also find niche conferences appealing to pharma, retail, financial services, or other industries where potential clients may congregate to hear a relevant speech.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Critical Mention

AUGUST 29, 2019

FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

Television 60

Television Radio Analytics Government 60

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

DECEMBER 13, 2018

The inaugural event in July 2019 is chapter 1 of the story on marketing artificial intelligence. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases. Karen Hao Artificial Intelligence Reporter MIT Technology Review ( @_KarenHao ). More MAICON Speakers to Come.

Conference 56

Conference Marketing Groups SEO 56

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. It’s a new thing for 2019. This is my third letter of the year.

Handbook 60

Handbook Instagram Government Community 60

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. I have been playing in this new field since 2019 and the working model remains the same for now.

Communications 40

Communications Marketing Technology Data 40

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. ” The rise of customer segmentation. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

Financial 52

Financial Conference Agency Resources 52

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. And guess what, they’re really simple: 1) Agile campaigns.

Trends 58

Trends Big Data Creativity Data 58

PRSay

NOVEMBER 5, 2020

Dalton subsequently co-chaired the national PRSA Education Affairs Committee; chaired the Technology Task Force; and served as a member of the Commission for Public Relations Education, the President’s Advisory Committee and the Conference Planning Committee. In July 2019, the Pentagon officially unveiled the “Brigadier General H.J.

Public Affairs 78

Public Affairs Education Nonprofit Conference 78

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 63

Internal International Data Media 63

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 92

Agency Trends Marketing Survey 92