2019 Advertising Privacy Technology 
ImPRessions - Crenshaw Communications
OCTOBER 26, 2021
Privacy laws spook marketers. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? However, beware!
ImPRessions - Crenshaw Communications
JANUARY 31, 2022
If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests. It’s valuable currency for advertisers when it comes to targeting.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. A patchwork of privacy regulation s has challenged all the major players. The opportunities are expanding.
Solo PR Pro
JULY 3, 2019
Mary Meeker’s report on 2019 Internet Trends. Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. technology, wearables, and on-demand content are all on the rise.
Stephen Waddington
JUNE 23, 2019
Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). The conversation about user privacy is growing louder. I’m here for an athletics tournament.
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2019
In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.
Stephen Waddington
JANUARY 10, 2019
The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. More than half (52%) expect this to be the main revenue focus in 2019, compared with just 27% for display advertising, 8% for native advertising and 7% for donations. #3
Expert insights. Personalized for you.
434 
Let's personalize your content