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Should Anyone Advertise Alcohol?

Mindful Marketing

In only one year, from 2019 to 2020, tax revenue from liquor sales fell by $813 million , which was “the largest decline in three decades — and a cause for alarm for a government facing broad fiscal challenges.” I have to admit that alcohol advertising is a difficult issue for me to approach objectively.

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Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

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Social media advertising blunders- a look at past advertising failures and what brands can learn from them

Prohibition

However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes.

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PR vs. Advertising: What’s the difference?

5W PR

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. billion in 2019.

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Voice over trend predictions for 2019—and the impact on marketing

Agility PR Solutions

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns? A new report from voice over products and services marketplace Voices.com, 2019 Future Trends in Marketing, Advertising and Voice Over, showcases the top trends the firm is predicting for the next 12 months.

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How to Social in 2019: Experts Share their Views

Flack's Revenge

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

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Top Marketing Trends for 2019

Critical Mention

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Rise of native advertising. Marketing’s funnel is changing. SEO goes mobile. Video is the name of the game.

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