Communications Conversations

JULY 2, 2019

In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. In other words, half of the marketers you know think it’s a great idea to spend more time developing content for Facebook that will get seen by less than 1% of its audience. So, I guess that’s hope!

Social Media 123

Social Media Marketing Media LinkedIn 123

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Marketers must consider how these companions will fit into their campaigns and how they can benefit consumers to stay ahead of the game.

Trends 59

Trends How To Retail Google 59

Sword and the Script

MAY 19, 2020

In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. Most PR professionals seem to agree that media relations just gets harder every year. In 2019, that number jumped 17 points to 68%.

Media Relations 200

Media Relations Twitter Media Survey 200

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Here are a few data points that drew my attention: Market size and scope : “$4.5 SocialChorus last raised $12.5 million (USD), down 10.0%

Internal 147

Internal International Tools Software 147

Sword and the Script

OCTOBER 5, 2021

The company has done a couple of things historically that allow it to stand out in the market. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Second, the company has developed share-of-voice and attribution tools. Perhaps the rebrand means they’ll be back.

Software 154

Software Tools Print Technology 154

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Earned Media Poised for New Prominence in 2018 [UML].

Case Study 98

Case Study B2B Study Marketing 98

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. All-in-one monitoring capability: As marketers know well, we live in a multichannel world. Eric Lebowitz. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

SEPTEMBER 7, 2021

LSE: ACC.L ) announced it has closed its acquisition of Isentia , a media monitoring company that operates in “eight geographical markets across Australia, New Zealand and South-East Asia working with 2,400 customers.”. Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 Access Intelligence Plc.

Software 89

Software Print Tools SEO 89

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric Lebowitz.

How To 106

How To Media Radio Print 106

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. I coordinate a lot of TV segments and print/online interviews across the country. I then spent two years at the Minneapolis St. How did that come about?

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ImPRessions - Crenshaw Communications

MAY 22, 2018

Digital and print trades in a given sector are tantamount to a virtual business community. Two of the biggest 2018 marketing trends in B2B involve the creation of more marketing content and the personalized delivery of that content. This adds up to coverage with greater relevance to the likeliest buyers.

Pitching 168

Pitching Real Estate B2B Journalism 168

Mindful Marketing

SEPTEMBER 19, 2020

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love. One business, however, has made it its mission to meet such needs in an unforeseen way. So should his employer.

Corporate 103

Corporate Consumer Employee Print 103

Sword and the Script

APRIL 12, 2022

“So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. Meltwater offers 50 suggested metrics to measure your content marketing.

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. H: What about the print quality? C: No-one’s going to market this book like I will. BUT this is 2018 not 1918. A book about creating timeless works, which grew out of the author’s original premise: a book about writing and marketing books.

Writing 83

Writing Google Blogging Exercises 83

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. 2018 was the year of scroll-stopping Instagram ads with products that seemed too good to be true. It will be more important than ever to execute a marketing campaign that shares your unique messaging cohesively across targeted platforms. Showing face.

Brand 74

Brand Branding Instagram Fashion 74

Critical Mention

JANUARY 30, 2019

As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

How To 60

How To Media Analytics Television 60

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s taken me 10 days to work through the 300+ page deck.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. Their market dominance has led to media becoming weaponised. However the Reuters Digital News Report 2018 suggests that we may have reached the bottom.

Social Media 73

Social Media Print Study Advertising 73

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere.

B2B 120

B2B B2C Facebook Storytelling 120

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

B2B PR Sense

JANUARY 5, 2018

Our Ultimate List of the Best PR Tools for 2018. Or a correction be issued if it is in print. Content marketing. PR is more than just writing press releases -- it also includes everything from crisis and reputation management, social media, content marketing, media relations. Handpicked Related Content. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

MAY 16, 2017

SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. without seeing an array of products displayed in rose gold, copper, matte black, jewel tones, speckled prints, or Pantone’s color of the year, Greenery. COLORS & CACTI: We couldn’t walk 50 ft.

Internal 68

Internal International Print Skype 68

Shift Communications

APRIL 27, 2018

It was all there in print – and if Jennifer Connelly was using it, I should be too! I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. The sophisticated, discerning, visually aware consumer of 2018 requires far more than a billboard to be inspired.

Television 68

Television Consumer Retail Community 68

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ]. That may be changing. Photo credit: Unsplash.

Technology 66

Technology Advertising Advertising Community 66

PR in High Definition

DECEMBER 13, 2017

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. But what does this shift mean for marketers and PRs, and how should you be catering for these changing preferences? Strike a balance.

Print 48

Print Consumer Conference Video 48

Sword and the Script

JANUARY 31, 2023

.” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Wildfire

JUNE 25, 2019

Back in September 2018, New Zealand life insurance comparison website, LifeDirect. So, I thought I’d take some time to highlight some of the best PR campaigns and stunts that have inspired me over the last year. Drumroll please…. The death of Simon the Sloth by LifeDirect.

Fashion 40

Fashion Comparison Insurance Insurance 40