Prowly

JANUARY 30, 2018

The post Content Marketing: 2017 vs. 2018. Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).

Content Marketing 137

Content Marketing Marketing Trends 137

NewsWhip

MAY 22, 2018

Like any marketing or PR campaign, there are best practices for engaging with influencers. Today, influencer marketing campaigns have become much more prevalent, niche, and accessible, due to transformations in social media. The post The 2018 guide to influencer marketing appeared first on NewsWhip.

Pinterest 92

Pinterest Marketing Instagram YouTube 92

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. Vice President, Marketing Technology. Christopher S.

Video 88

Video Trends SEO Marketing 88

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. The Solution?

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. PR is an investment of not just a portion of the marketing budget but a proportionate time commitment as well.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. marketers so much, but in today’s digital environment, everyone is impacted. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Agility PR Solutions

NOVEMBER 27, 2018

Data-driven marketing tech company Zeta Global and market research advisory firm The Relevancy Group have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors—providing up-to-the-minute feedback on consumer shopping attitudes for holiday 2018.

Consumer 75

Consumer Marketing Survey Data 75

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Initial Coin Offering (ICOs) will come to content marketing. The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Brands become content companies.

Trends 149

Trends Small Business Content Marketing Training 149

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Wright, Ph.D.,

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. The model works like this: participating brands rent space to feature their products in-store and they participate in all aspects of marketing and sales.

Brand 136

Brand Branding Retail Comparison 136

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. Content strategy. However, only 31% have a documented strategy.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. Part 4: Search Marketing. Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI. Vice President, Marketing Technology. Disruption of industry stalwarts is inevitable. Part 1: Earned Media. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI.

Social Media 111

Social Media Trends Video Media 111

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. 2018 Content Calendar + Template (Why You Need One And How to Use it). Top 10 U.S.

Communications 225

Communications Marketing Radio Airlines 225

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Prowly

DECEMBER 31, 2018

The post Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018 appeared first on Prowly Magazine. Make sure you didn’t miss any important industry-related topic and use your holiday break for a quick catch-up!

Industry 181

Industry Marketing Publicity 181

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Here’s what I spotted. #1

Report 92

Report Trends Retail Marketing 92

Business Wire

FEBRUARY 28, 2018

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.

Facebook 150

Facebook Community Brand Branding 150

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This shift will accelerate in 2018.

Measurement 104

Measurement Creativity Analytics Groups 104

Agility PR Solutions

JULY 28, 2021

This article addresses the impact of the European General Data Protection Regulation (GDPR) legislation on B2B marketing and sales, after it became enforceable in mid-2018. The post European GDPR in review: How it impacts B2B marketing and sales appeared first on Agility PR Solutions.

B2B 148

B2B Privacy Marketing Data 148

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Solution: Market on both, and look for niches where advertising costs are inexpensive but in your target audience. Stay tuned as we look next at search marketing in this series! More Paywalls Go Up.

Video 96

Video Trends Media Advertising 96

The Resolution Blog

SEPTEMBER 25, 2018

To mark this occasion, I thought I would review the best PR and marketing podcasts around. Marketing over coffee Recorded every Thursday, in a coffee shop, it would be a crime not to grab a coffee while you listen to it. So you may have heard the news?—?we Available on iTunes , Android , Email and Google Thursday?—?Marketing

Google 120

Google SEO Local Data 120

Prowly

JULY 23, 2018

Digital marketers need to stay up-to-date with the changing social environment. Hopefully, these five pointers will help you survive the upcoming drastic social media changes in 2018. The post 5 B2B PR Tips to Survive the Drastic Social Media Changes of 2018 appeared first on Prowly Magazine.

B2B 99

B2B Social Media Media Marketing 99

Prowly

NOVEMBER 13, 2018

The post What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros appeared first on Prowly Magazine. Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. Yet, as we just touched on, email still has so much to offer.

Industry 139

Industry Report Technology Publicity 139

5W PR

JULY 17, 2018

Here’s how groups can define their brand in 2018. After a business chooses its personality, it will need to start taking steps to bring that identity to life through things like content marketing, advertising, and even social media marketing. Begin with an Online Audit. Create a Verbal Identity.

Brand 97

Brand Branding Social Media Advertising 97

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Agility PR Solutions

AUGUST 6, 2018

New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. found that despite marketing being tasked with revenue accountability, roadblocks such as increased demands, organizational challenges and external market forces prevent success. […].

Retail 60

Retail Marketing Software Advertising 60

NewsWhip

MARCH 28, 2018

The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […].

Instagram 133

Instagram Trends Brand Branding 133

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) – Elizabeth, Associate Vice President, B2B Tech Team. Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

Shift Communications

NOVEMBER 15, 2017

Analyzing your client’s overall marketing and PR performance gives you an in-depth look at how they perform against competitors and how PR can fill in the gaps. From there, you’ll know what content to push harder on and what to leave behind in 2018. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Prowly

JULY 18, 2018

The post Top 5 Most Effective Types of Social Media Advertising in 2018 appeared first on Prowly Magazine. Social media goes through changes all the time and given the fact that this is a constant state, you have to make sure you’re up to date with all of the developments taking place.

Advertising 123

Advertising Advertising Social Media Media 123

Ronn Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.

Engineering 150

Engineering Facebook Privacy Marketing 150

PRSay

JANUARY 17, 2019

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 percent uptick from 2017’s 1,160. There’s a lot of uncertainty as we begin 2019.

Study 84

Study Ethics Leadership Technology 84

PRSay

NOVEMBER 20, 2020

trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000. The Hispanic population has enormous potential for marketers, but how can we reach them effectively? Hispanic market in both Spanish and English. Hispanic population is projected at 62.3

Marketing 180

Marketing Airlines Groups Community 180

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Vice President, Marketing Technology. cta] The post 2018 PR Trends: Earned Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Video 83

Video Trends Media Reputation 83