Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.

Creativity 79

Creativity Technology Marketing Web 79

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. What’s also happened within the last 15 years is more of a focus on how to generate the most number of likes and retweets and clicks rather than actual genuine engagement. In 2018, we spent more than 3.5

Technology 100

Technology Communications Training Newspapers 100

Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Here’s how. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. In this post, discover how to optimize your media efforts for all three levels of the marketing funnel. HOW TO BEST MEASURE YOUR PR SUCCESS.

Analytics 74

Analytics Google Measurement Data 74

Flack's Revenge

JANUARY 10, 2019

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger). Social media 2018 put the spotlight on data, video, Stories ( Marketing Land).

How To 159

How To Facebook Social Media Advertising 159

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Are You Finding Fake Media Sickening? (AME)

How To 279

How To Media Pitching Creativity 279

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. Do you feel stuck in your current job?

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Marketers also need to consider how consumers will view mixed reality, will it be on a smartphone or via a headset? (Yes please. I want this now). Siri, it’s over.

Trends 59

Trends How To Retail Google 59

5W PR

OCTOBER 18, 2018

I think now, what marketers and advertisers are trying to figure out, is how to take they data that is now available to them, and fuse that with actual creative content that matters to consumers. If everyone chooses to protect their data and block ads (thanks, Google), how can advertisers truly target when serving up ads to consumers?

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Wadds Inc.

JUNE 16, 2022

The crowdsourced dataset will be cross-referenced against the dataset from the previous CIPR #AIinPR crowdsourced project in 2018 and Scott Brinker’s Martech Stack for 2022. A crowdsourced project in 2018 identified more than 200 tools used in practice across more than 20 application areas.

Tools 52

Tools How To Analysis Technology 52

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. measurePR April 2018. measurePR May 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! Takeaway: Even fourteen years later after the original, Disney/Pixar knew how to tap into the audience’s nostalgia for the first movie and the sense of wonder it created, while also using the film as a vehicle for showing the intricacies of a family dynamic.

Film 69

Film Airlines Corporate Strategy 69

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 147

Internal International Tools Software 147

PRSay

MARCH 28, 2018

Technology, generation gaps and FOMO (fear of missing out) are a few of the challenges facing higher-education communicators. We need to stay on top of how prospective and current students, alumni, faculty, staff and donors are consuming news and information, so we can continue to reach them in a timely way.

Education 94

Education Policies Social Media Crisis 94

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Date: March 21, 2018. PRWeek Awards. Location: New York City, New York. Ragan Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

The Proactive Report

MARCH 30, 2018

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People. “The

Technology 62

Technology Employee Software Groups 62

Onclusive

SEPTEMBER 17, 2018

Data science and digital media are transforming the way companies tell stories and how they measure success. Thanks to the latest technologies, PR is now a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing. Network with senior marketing and communications professionals.

Conference 30

Conference Data Storytelling Banking 30

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. The potential to technology may be unlimited, but the human condition is finite.

B2B 64

B2B Report Marketing Survey 64

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. This is the number one skill CMOS are looking for in 2018.

Tools 207

Tools Analytics Google Measurement 207

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

The Proactive Report

NOVEMBER 10, 2016

So how do you get your news and content displayed in these valuable search engines and new sites? Not at all – while technology has disrupted PR in many ways it has also made it more accessible to the small business owner with a tiny budget. A recent prediction says that by 2018 84% of all content online will be visual.

Engineering 160

Engineering Google Banking Small Business 160

PRSay

MARCH 27, 2018

Technology, generation gaps and FOMO (fear of missing out) are a few of the challenges facing higher-education communicators. We need to stay on top of how prospective and current students, alumni, faculty, staff and donors are consuming news and information, so we can continue to reach them in a timely way.

Education 60

Education Policies Social Media Crisis 60

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Solo PR Pro

MAY 1, 2018

How was she going to make it rain? The question of how to sell professional services is an enduring one whose answer is being changed by technology. Harness tech — Technology has made markets broader. Were they the pre-IPO communications specialists of choice to Northern Virginia technology firms?

How To 40

How To Case Study Technology Conference 40

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. Q2: How should you prepare for a career in PR today? What are the most important steps in 2018? Q3: How important is blogging for anyone aspiring to a career in PR? If so, how?

Communications 191

Communications Community Blogging Twitter 191

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. During a Jan. Reach her at brooketraister@gmail.com.

Tourism 150

Tourism Employee Web Travel 150

5W PR

JULY 8, 2018

2018 will push PR agencies to release more high-quality and long-form content. The post How to Align Your PR Strategy with SEO Trends appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

SEO 60

SEO Trends Strategy How To 60

Stern + Associates

SEPTEMBER 22, 2022

By teaching organizations how to continuously improve performance by fostering a culture of psychological safety, Edmondson is unveiling the right ways to identify and address problems in an atmosphere of learning, cooperation and teamwork. Questions Are the Answer: How to Look Inward for an Outward Purpose.

Employee 62

Employee Leadership Exercises Mobile 62

PR 20/20

SEPTEMBER 20, 2018

If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” At the end of the day, it’s still a technology that may help you solve the business problem.”. How to leverage that data will take some creative brainstorming and some research. Roetzer posed to attendees. What It Isn't.

Marketing 50

Marketing Training Data Ethics 50

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. was established in 2018” and focuses on an aspect within AI called “reasoning.”

Software 85

Software Publicity Technology Data 85

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 6) Technology that will change reporting. What stood out for you?

Survey 102

Survey Report Media B2B 102

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. But it’s important to understand the root of the paid problem and have a strategy for how to capitalize on it with positioning earned. In fact, earned might just be the thing that improves paid.

Media 230

Media Measurement Advertising Advertising 230