PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Knowing how to work with big data will also become more important for PR pros. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Wright, Ph.D.,

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Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1. Implementation Tip!

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Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. Stay tuned as we dig into each of these trends and provide guidance on how to successfully navigate them. cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Part 1: Earned Media. Christopher S.

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Axia PR

OCTOBER 15, 2018

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

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The Resolution Blog

DECEMBER 29, 2017

It’s new year and we want 2018 PR campaigns to be award winners. If you really want 2018 an award winning year you need to invest a little time in PR analysis. Step one: Choose the right metric Setting KPIs can be a challenge as it’s difficult to know how to increase the target. Here’s an example; 2018 activity?

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Onclusive

APRIL 12, 2018

Kathy: From a media and social media perspective, we do have analytics we look at and we are often testing and learning to determine how to best use resources and focus efforts. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018.

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Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return. Christine Connolly . Account Manager.

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PRSay

MARCH 22, 2023

Review what Target has successfully done since 2018, when it launched the first ZEO-like marketing initiative, its first Target Incubator exclusively focused on members of Gen Z. “To To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez.

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Stern + Associates

OCTOBER 30, 2017

The post How to Keep Communications Planning from Haunting You in 2018 appeared first on Stern Strategy Group. An ineffective communications strategy is what nightmares are made of. A smart, strategic communications plan is critical for every B2B business. But not all plans work; they add little value.

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Flack's Revenge

JANUARY 10, 2019

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger). Social media 2018 put the spotlight on data, video, Stories ( Marketing Land).

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The Stalwart Blog

DECEMBER 20, 2017

This year certainly possessed its share of PR events, and 2018 will not disappoint either. This presents a problem to organizations who will more than likely see the economy start to slow in 2018 and require them to reduce their workforce.

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Shift Communications

NOVEMBER 15, 2017

Analyzing your client’s overall marketing and PR performance gives you an in-depth look at how they perform against competitors and how PR can fill in the gaps. From there, you’ll know what content to push harder on and what to leave behind in 2018. Paid — by understanding a competitor’s paid keyword strategy (i.e.

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Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Here’s how. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. In this post, discover how to optimize your media efforts for all three levels of the marketing funnel. HOW TO BEST MEASURE YOUR PR SUCCESS.

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5W PR

OCTOBER 18, 2018

I think now, what marketers and advertisers are trying to figure out, is how to take they data that is now available to them, and fuse that with actual creative content that matters to consumers. If everyone chooses to protect their data and block ads (thanks, Google), how can advertisers truly target when serving up ads to consumers?

Advertising 89

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Deirdre Breakenridge

FEBRUARY 1, 2018

That’s the feeling you want to keep when you set your goals for 2018. Now that you know what you want to achieve by the end of 2018, let’s look at how you can put them into practice. Would following your dreams be non-negotiable? In our busyness , it seems like we forgot to listen to ourselves. Does it make you smile?

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PRSay

MARCH 21, 2023

Review what Target has successfully done since 2018, when it launched the first ZEO-like marketing initiative, its first Target Incubator exclusively focused on members of Gen Z. “To To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez.

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Ronn Torossian

OCTOBER 15, 2018

British Home Office data indicates some 26,000 assaults against police officers in England and Wales in 2017, with a further 17,000 against public health workers in the year to March 2018. The post How to Change a Law appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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5W PR

JANUARY 25, 2018

Vice President of Technology, Nikki Parker, and Director of Consumer Technology, Amanda Kelley, were on the ground – walking the equivalent of a full marathon in two days, meeting with hundreds of companies to unearth the top trends for 2018. Trends to Watch in 2018. How to stand out at CES. AI/Machine Learning.

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ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. So, how to find the perfect first PR job? The post How To Nail A PR Dream Job appeared first on Crenshaw Communications. They may even face multiple job offers. Consider a PR agency. There are several ways to break into PR.

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Beyond PR

DECEMBER 19, 2017

When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. We’re publishing our editorial calendar for 2018 early to give you plenty of time to work on it for the new year.

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PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The post How to add inspiration and future trends to your 2018 comms plan appeared first on Firefly Communications. (Yes please. I want this now). Siri, it’s over.

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Trends How To Retail Google 59

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Don’t just say: “Great tips on losing weight!”

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Mora Communications

JANUARY 3, 2018

2018 PR Campaign Blog | Copyright © Mora Communications Inc. The post How To Successfully Work With Your PR Firm in 2018 appeared first on Mora Communications. PR and media relations can brand your company, take you to the next level, grow your business and establish you as an expert in your field.

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PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Dupont’s webinar, “How to Ignite (or Re-ignite) Your Career” — is available for free, on demand, for PRSA members. Do you feel stuck in your current job? Update your LinkedIn profile and résumé. Click here to learn more.

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Axia PR

DECEMBER 25, 2017

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018. In this episode, you’ll learn all about how to do exactly that thanks to the trendiest person we know – Alysse Burroni, SnackNation’s Sr. Alysse breaks down the current trends in CPG for 2018 and beyond. with SnackNation Sr. Manager of Brand Experience.

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Stern + Associates

OCTOBER 10, 2023

“The average office worker is only able to focus on one task for less than three minutes,” says Hari, bestselling author of “ Stolen Focus: Why You Can’t Pay Attention – and How to Think Deeply Again ” (Crown), one of Amazon’s best books of 2022. Learn How To Get It Back appeared first on Stern Strategy Group.

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PRSay

MAY 3, 2019

million in 2018. That’s why this year my focus is this: how to better integrate your earned media strategy with paid, shared and owned outreach. How to identify influencers, both paid and non-paid. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. What about 2008?

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Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. measurePR April 2018. measurePR May 2018. Check out the full transcript for March 8.

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Nonprofit Measurement Analytics Creativity 56

The Resolution Blog

OCTOBER 18, 2018

Chicago, October 18, 2018 [link] Site-wide traffic figures such as monthly uniques, visits, impressions etc. Here’s how we work that number out. If you want to try and do this yourself read this post from Gary on how to figure out your own version. Originally taken from my talk at PRWeek DECODED.

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Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode. Follow and connect with MVPD on social: Facebook.

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Agility PR Solutions

SEPTEMBER 29, 2019

According to a 2018 B2B content marketing research conducted by the Content Marketing Institute and MarketingProfs, 63 […]. The post How to create your content marketing plan in 5 steps appeared first on Agility PR Solutions. Whether they succeed or fail, it’s all just a matter of luck.

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Onclusive

JANUARY 20, 2020

In order to really understand how earned media amplification drives your business, strive to measure its effect against the full funnel of effectiveness measures, from engagement to brand impact to attributed outcomes, also known as marketing attribution. times more likely to measure marketing ROI than underperformers.

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The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

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Wadds Inc.

JUNE 16, 2022

The crowdsourced dataset will be cross-referenced against the dataset from the previous CIPR #AIinPR crowdsourced project in 2018 and Scott Brinker’s Martech Stack for 2022. A crowdsourced project in 2018 identified more than 200 tools used in practice across more than 20 application areas.

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Onclusive

JANUARY 13, 2020

Although in 2018 the digital health industry received a record breaking $8.1 In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage. How to use differentiated messaging to increase brand awareness in preparation for an IPO. Date / Time: January 30th at 1PM ET.

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Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! Takeaway: Even fourteen years later after the original, Disney/Pixar knew how to tap into the audience’s nostalgia for the first movie and the sense of wonder it created, while also using the film as a vehicle for showing the intricacies of a family dynamic.

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Axia PR

NOVEMBER 9, 2021

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. She joined Axia in June 2018. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.

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