Shift Communications

FEBRUARY 14, 2018

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Senior Account Executive (Previously PR Intern on the consumer team). Compete with yourself.

Internal 102

Internal International Employee Meeting 102

Shift Communications

NOVEMBER 15, 2017

PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. From there, you’ll know what content to push harder on and what to leave behind in 2018. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

5W PR

SEPTEMBER 13, 2018

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience. – Pola, AVP, Digital Practice.

Trends 94

Trends Trade Shows Community Instagram 94

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 108

Marketing Newspapers Print Local 108

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. We’re publishing our editorial calendar for 2018 early to give you plenty of time to work on it for the new year.

How To 75

How To Content Marketing Conference Analytics 75

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Brand 88

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).

Trends 156

Trends Healthcare Government Leadership 156

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. In their new dealcoholized wine, Oceano Zero (more on that later), they use 100% recyclable screw cap closures, making it even easier for consumers to recycle their wine packaging.

Study 130

Study Travel Film Industry 130

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. My objective was to complete all steps to earn the Accreditation in Public Relations by August 2018. It was on a beautiful Sunday morning in August 2018. Visit this link for more information about the Accreditation in Public Relations process. So I persisted.

Nonprofit 117

Nonprofit Conference Study Retail 117

Business Wire

AUGUST 9, 2017

Serena Ehrlich’s The Messy Truth about News and PR in 2018 Vote here About the panel: Communications today is messy. Over the last 25 years, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends.

Conference 163

Conference Technology Mobile Analytics 163

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. For the original blog, please visit here. At the heart is trust. Finland is built on it. million users TikTok : 1.64

Radio 64

Radio Pinterest Television Government 64

Maxim Behar

MAY 12, 2021

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. impressed the jury in one of the most contested categories, "Event or Launch" and with which it achieved a triple success, are campaigns with international scope and global significance.

Groups 52

Groups Communications Public Affairs Internal 52

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper.

Measurement 170

Measurement Communications Banking Survey 170

PRSay

APRIL 15, 2021

Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. Companies should consider relationships with their employees and customers/consumers. Follow your gut.”

Company 187

Company Employee Internal International 187

PRSay

JANUARY 29, 2019

Being able to stay on top of how people consume information is critical to even making a small dent.”. In her 45-minute talk, Graham shared four tips for capturing and maintaining your audience’s attention — applicable for everything from effective internal communications to working with prospective clients.

Tourism 150

Tourism Employee Web Travel 150

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. For an influencer marketing investment to pay off, there must be a line between the influencer’s content and an actual behavior by the target consumers.

Fashion 180

Fashion Instagram Measurement YouTube 180

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) Suddenly, it’s fall! That means the fourth quarter will be here in no time. PR tips for Q4. Nail down your holiday plans.

Retail 136

Retail Creativity Leadership Agency 136

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. It’s an excellent solution for brands with busy consumers who can afford to listen to the content, but don’t have the time to watch it. Brand humanization. Thumbnail unification.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok.

Software 161

Software Tools Print Technology 161

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things

B2B 120

B2B B2C Facebook Storytelling 120

The Proactive Report

JUNE 17, 2018

Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Consumers have access to a wealth of information. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Why are these brands so content focused? What has changed is how you do it.

B2C 157

B2C Study Exercises Sports 157

5W PR

MARCH 12, 2018

Lycored, an international wellness company at the forefront of ingredient and nutrition supplements, looked to 5W Public Relations to develop and implement a 360-degree campaign that created a conversations around ingestible skincare as an essential part of skin health in the U.S. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 Prior to that Meltwater acquired Linkfluence , a French company with software that uses artificial intelligence to mine social media for consumer insights for about $60 million. Meltwater acquires Owler. million in cash and stock.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Not too long ago, a consumer product company was contacted by the Washington Post , which sought interviews for a positive story on the company. Demand for expertise. “If

Media Relations 173

Media Relations Media Pitching Survey 173

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. And 67% have switched vendors for a more consumer-like experience. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Barokas

NOVEMBER 28, 2017

So, let’s take a look at the top PR fails this year and what their internal PR tactic was for handling the situation – I think we all know where this is going to start…. Consumers have always had a distrust of corporation organizations for reasons like this, so for Equifax, this miss-step in their communications plan cut deep.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Critical Mention

OCTOBER 21, 2018

The only difference is that in 2018, it’s all about vying for your audience’s attention online. To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. Build Relationships to get backlinks.

SEO 74

SEO Strategy Engineering Local 74

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. It’s an excellent solution for brands with busy consumers who can afford to listen to the content, but don’t have the time to watch it. Brand humanization. Thumbnail unification.

Social Media 61

Social Media Trends Media Instagram 61

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Communications Conversations

JULY 19, 2018

Now, in 2018, as big brands strive to integrate siloed processes, tools and resources across all of the channels where they touch customers, the career advice I’m hearing is that the modern marketer should generalize and broaden the scope of their subject matter expertise, to be more holistic. Was that a deliberate choice?

Social Media 60

Social Media Media B2B Content Marketing 60