Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. Not only did we witness numerous crises and campaigns, but also several new trends emerged. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future.

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ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. The shift from text to multimedia content is one of the defining trends of modern PR practice.

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Communications Conversations

AUGUST 11, 2016

At this year’s event, I spoke on social content trends. Specifically, 9 social content trends I think PRs and marketers should keep an eye on in 2017. ” 9 Social Content Trends to Watch in 2017 from Arik Hanson. ” 9 Social Content Trends to Watch in 2017 from Arik Hanson.

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Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. In 2017, the tsunami of content will only increase. However, the year that the bubble bursts will not be 2017. Content Shockwave.

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Ronn Torossian

JULY 10, 2017

Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. The post Rxbar Reverses Trend Using New Look appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Communications Conversations

SEPTEMBER 29, 2020

Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. Trend #1: Newsrooms are more barren than ever. Trend #2: Big-time news is increasingly reported from one of three cities. Trend #3: The problem of the paywall.

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Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. The 2018 PR Mega-Trends. The Big Picture. Part 1: Earned Media.

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ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications. What can PR professionals expect in 2018? Here are some we’ve noticed. Brand advocacy will grow.

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Communications Conversations

JANUARY 30, 2017

My topic: Social media trends! But, I had a little different take on social media trends than you might think. You see, most trend posts are largely garbage–the trends are typically outdated or overblown and there’s usually very little depth to the advice or ideas the author is providing.

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ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. What’s next?

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The Proactive Report

APRIL 3, 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Cision State of the Media 2017. The media trends are clear – journalists need PR to provide them with content. How does this affect PR? “The Story Ideas. Follow me on Twitter.

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Prowly

JULY 5, 2017

Cannes Lions 2017 — the Creatives Still Want to Change the World. The post Cannes Lions 2017 — the Creatives Still Want to Change the World appeared first on Prowly Magazine. The post Cannes Lions 2017 — the Creatives Still Want to Change the World appeared first on Prowly Magazine.

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Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Access Part I to learn what insight Lashanda Henry, SistaSense and Dr. Erica Taylor Southerland, Ph.D. had to offer. Be Authentic. Alfred Edmond Jr.,

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wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. Who can you hand your brand to in 2017? Marketing automation.

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Prowly

JANUARY 30, 2018

The post Content Marketing: 2017 vs. 2018. Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).

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NewsWhip

OCTOBER 10, 2019

What’s trending now for upcoming holidays? The top stories for holiday trends in 2019 started as early as July this year. Top Articles for Holiday Trends in 2019. 2018 Engagements to Holiday Trends Content on Pinterest. 2018 Engagements to Holiday Trends Content on Pinterest. We dive into the data to find out.

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Presspage

MARCH 2, 2017

At PressPage, we are continuously keeping a close eye on the (new) developments and trends in the PR industry. To learn more about practical ways to effectively work on real-time PR, we would like to invite you to PR is Key 2017! We hope to see you at PR is Key 2017! Don’t miss out and register for your visit now.

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Waxing UnLyrical

MAY 10, 2017

#measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms. . — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. IR has a business focus.

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Cision

DECEMBER 13, 2016

Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. Do something unusual in your niche (break a widely covered trend, get involved in serious controversy, etc.) However, joking with blogging in 2017 will be a serious PR mistake.

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Shift Communications

DECEMBER 29, 2017

The best of Q4 2017 focused on data conferences, PR trends and the state of social media. . State Of Social Media, 3Q 2017: Twitter Restates. cta] The post SHIFT Archives: The Best of Q4 2017 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Here’s how. Jordyn Danielson.

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Communications Conversations

APRIL 24, 2017

According to a Starbucks spokesperson via The Guardian : “The look of the beverage was an important part of its creation, our inspiration came from the fun, spirited and colourful unicorn-themed food and drinks that have been trending in social media.”. Starbucks Coffee (@Starbucks) April 19, 2017. ✨ pic.twitter.com/TaIQrF8fac.

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Waxing UnLyrical

NOVEMBER 2, 2017

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. link] #measurepr.

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The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. The post 3 PR Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Content strategy.

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5W PR

MAY 16, 2017

Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan. The brand also welcomed two new ceramic ranges in trend-forward colors, copper and speckled “meteor.”. And now for the deep dive….Trendspotting

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Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

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Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

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Onclusive

JANUARY 4, 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. Only time will tell; one data point doesn’t make a trend. What’s new with the 800 pound gorilla in social media? User Growth. However, we’ll keep a careful eye on their Q2 revenue results.

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Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

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Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Our guidance remains largely unchanged from previous quarters; one positive quarter of growth doesn’t make for a trend yet. Let’s see what took everyone by surprise. Audience Growth.

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Shift Communications

FEBRUARY 9, 2018

By becoming profitable, Twitter has the opportunity – as long as the trend continues – to be a solid alternative to the overwhelming dominance of Facebook. cta] The post State of Social Q4 2017: Twitter Becomes Profitable appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Communications Conversations

OCTOBER 4, 2018

We’ve been hearing about this whole “dark social” trend for quite a while now. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. What about Instagram, you say? Yes, let’s look at Instagram.

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Cision

OCTOBER 14, 2016

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. You’ve been in the industry for a long time – how has it changed, and what do you think will be the hot topics in the coming months and in 2017? Harvey’s career started in the U.S.

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HMA Public Relations

NOVEMBER 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more. The post State of PR 2017 with PRSA Phoenix appeared first on HMA Public Relations.

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Shift Communications

MAY 11, 2017

Snapchat’s revenues mirror what we typically see of all social networks; advertising dollars ramp up in Q3 and Q4, then fall in Q1: It’s too early to tell any significant trends in Snapchat’s revenues; however, one point of note is that Snapchat is heavily dependent on good high-speed mobile access. Christopher S.

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Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. Google removed 8 million videos in Q4 2017.

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Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Top 10 U.S. Radio Stations.

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