NewsWhip

OCTOBER 10, 2019

What’s trending now for upcoming holidays? The top stories for holiday trends in 2019 started as early as July this year. Top Articles for Holiday Trends in 2019. 2018 Engagements to Holiday Trends Content on Pinterest. 2018 Engagements to Holiday Trends Content on Pinterest. We dive into the data to find out.

Pinterest 113

Pinterest Trends Comparison Data 113

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. Interactive content and visual storytelling. Personalization.

B2B 40

B2B Trends Marketing Customer Service 40

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Brian Braiker: The trends we’re seeing now will continue, like the direct connection with readers.

Report 225

Report Media Advertising Advertising 225

Communications Conversations

MAY 11, 2017

I actually found this video interesting for a number of reasons because I think it represents three big trends we may end up seeing much more of the months/years ahead: 1: Repurposing “stories” across other social media. These are the storytellers of 2017. Pretty interesting, right?

Social Media 68

Social Media Trends Radio Media 68

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

Multimedia Development & Visual Storytelling. Check out our list of the best PR conferences to attend in 2017. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. Let us know if we’ve missed any!) . Influencer Marketing & Blogger Relations .

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

APRIL 27, 2017

Ron Culp (@Culpwrit) April 26, 2017. Cision (@Cision) April 26, 2017. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Cision (@Cision) April 26, 2017. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Multimedia Development & Visual Storytelling. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. PR is always evolving. Reputation Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

MARCH 15, 2017

Cision (@Cision) March 11, 2017. Cision (@Cision) March 11, 2017. Cision (@Cision) March 11, 2017. Donny Osmond spoke on how he uses storytelling to reframe his music for those who hear his name and think “I’ll never like this song.”. Still scared to take a stand from your brand’s voice? ” @prtini #SXSW.

Brand 305

Brand Branding Consumer Social Media 305

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” In particular, the SEO options and storytelling features captured my attention.

Tourism 122

Tourism SEO Storytelling Social Media 122

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. PR grows more in demand. Public relations is HOT right now. third party tracking (e.g.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. also see why ?). Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Presspage

APRIL 25, 2017

Disruptive technologies, new trends and tools have redefined the business, while the number of online (social) media channels continue to increase. The trend of extended copy being alternated with, or replaced by visual content and other rich media in a way proves this concept. In other words, not be too monotonous.

Crisis 79

Crisis Trends Reputation Employee 79

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. We all know why this happens, but it is still completely irrational behavior. 1) The Big Game by the Numbers.

Advertising 88

Advertising Advertising B2C Retail 88

Stephen Waddington

NOVEMBER 19, 2017

The application of data in public relations isn’t a new trend. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. In 2017 it report a £5,784 disadvantage for women. 5 Listening to conversations.

Publicity 164

Publicity Ethics Data Community 164

NewsWhip

SEPTEMBER 5, 2019

The second spike came the first week of August, when “ugly Halloween sweaters” and Disney’s “grown up Halloween party” started trending. Upcoming trends: ugly Halloween sweaters , Halloween advent calendars , and cashing in on Halloween-themed foods and drinks. Engagements to Thanksgiving & Black Friday content in 2018.

Web 116

Web Data Trends Brand 116

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. We all know why this happens, but it is still completely irrational behavior. 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling. I’ve read all 300+ pages and summarised the stuff you need to know. I’m here for an athletics tournament.

Report 81

Report YouTube Privacy Web 81

Mora Communications

OCTOBER 26, 2017

Innumerable outlets, both online and off, continually cover the latest beauty trends. Effective PR is effective storytelling. Perhaps no other industry benefits more from public relations than the beauty industry. Promoting a great service or product to the wrong market is a mistake you want to avoid. Next, discover your stories.

Newspapers 40

Newspapers Print Storytelling Industry 40

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. According to eMarketers, social media ad spend will quadruple by 2017. For many years, media relations has been one of the core aspects of PR. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

PR in High Definition

DECEMBER 14, 2016

The pace of change is ever faster and we have high expectations of 2017 after the year we’ve had. So, here’s a toast to 2017 and embracing all it has to throw at us. Virtual reality (VR) has been a hot topic and will continue to be a storytelling tool for marketers next year. The changes will come thick and fast.

YouTube 48

YouTube Training Survey Social Media 48

Beyond PR

MARCH 22, 2017

According to Cision’s 2017 State of the Media Report , journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity.

Brand 70

Brand Branding Guidelines Financial 70

Sword and the Script

NOVEMBER 18, 2017

This was true for both the one-year and five-year trends. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. Tech.co: Why You Need to Rethink Your Infographics Strategy in 2017. 3) Distribution sometimes tops data and design .

Infographics 69

Infographics Data Case Study Content Marketing 69

MaccaPR

MARCH 2, 2017

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. W North has spotted a trend for brands wanting to connect with customers across the UK, and are seeking out agencies that offer a regional point of view. Philippa’s roles covers brand, storytelling, commercial partnerships, and media management.

Local 60

Local Agency Corporate Internal 60

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

5W PR

NOVEMBER 23, 2021

Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. That way the Instagram algorithms will see that your posts are getting a ton of engagement, and they may even end up in the “trending posts” section. That doesn’t mean investing in a ton of equipment.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. A lot of what is hot right now is going to continue to be the hot thing in marketing and PR; what is going to happen, though, is that the current hot trends are going to continue but with more focus. Also see: PR and Storytelling; Off Script #7: Lou Hoffman.

Marketing 104

Marketing Content Marketing Crisis Management Data 104