Reputation Us

MARCH 20, 2024

This increased from 77 percent in 2022, even more notably from 2017, when only 37 percent of respondents claimed they would create a budget for influencer marketing. According to Influencer Marketing Hub’s 2023 Benchmark Report , 82 percent of respondents planned a dedicated budget for influencer marketing.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Data Journalism Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content.

Training 195

Training Media Training Reputation Crisis Communications 195

Doctor Spin

DECEMBER 4, 2023

Here we go: Quicklinks The Bandwagon Effect The Bandwagon Effect PR Resource: The Hostile Media Effect The Bandwagon Effect The Bandwagon Effect The Bandwagon Effect is a form of groupthink where the popularity of a trend, idea, or opinion encourages more people to “jump on the bandwagon.” British Journal of Political Science, 15, 51 – 74.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Data Journalism. Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content. Trend Spotting. PR is always evolving. Reputation Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Journalists need to look at it as a huge opportunity.

Journalism 69

Journalism Communications Survey Social Media 69

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Remote PR Jobs

SEPTEMBER 25, 2023

Newsroom employment fell 23 percent to 88,000 from 2008 to 2017, with the number of newspapers dropping 45 percent to 39,000, according to a Pew Research Center study. Meanwhile, jobs for reporters, correspondents and broadcast news analysts are forecast to decline 9 percent to 45,900 over the same period.

Newspapers 100

Newspapers Publicity Journalism Report 100

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Remember that you can always rebuild your reputation. What do its people care about?

Communications 148

Communications Film Radio Reputation 148

Onclusive

AUGUST 22, 2017

Check out our list of the best PR conferences to attend in 2017. Data Journalism. Data journalism entails gathering internally bred data and turning that information into marketable stories, may they be earned media pitches or brand-published content. Trend Spotting. Let us know if we’ve missed any!) .

Media Training 397

Media Training Crisis Communications Conference Training 397

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

SEPTEMBER 19, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism 40

Journalism Social Media Media Video 40

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 95

Agency Trends Marketing Survey 95

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. It’s no secret, the measurement of PR needs a change.

How To 223

How To Marketing Storytelling Measurement 223

Cision

OCTOBER 4, 2017

In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Multimedia is a crucial component to impactful modern-day journalism. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes.

How To 282

How To Storytelling B2C Measurement 282

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Karen Freberg

AUGUST 12, 2017

We are all in the same boat and the best way for all of us to grow as a field is to come together and discuss these trends. We found out our Hootsuite University paper was award the Top Downloaded Article from the Journal of Public Relations Education. This was the focus of the talk Ai and I gave on our top teaching paper.

Conference 40

Conference Social Media Community Education 40

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey 116

Survey Agency Report Corporate 116

Sword and the Script

APRIL 18, 2017

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. This is evident in that core PR tenants have been prominently at work in marketing trends over the last decade. The competition is coming from all sides.

Publicity 118

Publicity Marketing Content Marketing Software 118

Bianchi Biz Blog

FEBRUARY 21, 2022

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? My main goal with any new technology—or even old technology—is to find out how it benefits a person, a place, or an entire industry. I started off covering education and other local issues.

Meeting 95

Meeting Transportation Media Sports 95

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Ami Neiberger , CEO, Steppingstone LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

MAY 3, 2023

Following behind came Las Estrellas , a sister publication website of the Mexican television network by the same name (13.6M), El Universal , which is based in Mexico City (13.2M), and Heraldo de Mexico , a daily Mexican news source which was relaunched in 2017 (11.6M). Another trend we found was that of pages dedicated to women.

Facebook 78

Facebook Sports Television Newspapers 78

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. HPRA provides year-round programs, professional development seminars and networking among other services. . Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? If you’re interested in what our audience cares about, what kind of topics gets clicks, and also how those things connect to bigger picture trends that we devote features to… this might be something to add to your listen / watch list.

Meeting 82

Meeting Automotive Media Transportation 82

NewsWhip

SEPTEMBER 5, 2019

The second spike came the first week of August, when “ugly Halloween sweaters” and Disney’s “grown up Halloween party” started trending. Upcoming trends: ugly Halloween sweaters , Halloween advent calendars , and cashing in on Halloween-themed foods and drinks. Engagements to Thanksgiving & Black Friday content in 2018.

Web 116

Web Data Trends Brand 116

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). Finally, the pivot from “contributor” to “influencer” is subtle, but it’s a nod to a growing trend of influencer marketing. Vendors aren’t advertisers, they are “clients.”.

Technology 66

Technology Advertising Advertising Community 66

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. Sarah Evans. prsarahevans. Bill Stoller. publicityguru.

Twitter 77

Twitter Radio Social Media Print 77

Communications Conversations

OCTOBER 12, 2018

Namely, that it is UP more than 11 percent since 2017 among the Fortune 500 companies. Another trend at play here: The shift in social media marketing from two-way discussions to one-way broadcasting. The report shares some interesting data about corporate blogging. Again, all one-way communication.

Corporate 74

Corporate Blogging Social Media Facebook 74

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. Can you tell us what types of stories, trends or issues are on your radar now? Pay rate per word. :).

Automotive 55

Automotive Meeting Report Media 55

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications. How can fashion brands keep up?

Fashion 227

Fashion Travel Interviews Instagram 227

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Think Netflix + The Wall Street Journal (and a bunch of others here ). According to eMarketers, social media ad spend will quadruple by 2017.

Media Relations 60

Media Relations Media Newspapers Print 60

Bianchi Biz Blog

NOVEMBER 2, 2020

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I left SAE in 2017 to create BNP Media’s startup media brand Autonomous Vehicle Technology, Finish this sentence: If I am not reporting, I am …. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Karen Freberg

MAY 28, 2021

I got tenure back in 2017, and since then, it’s been a whirlwind of work, dedication, and persistence to see if I could make the jump to full professor. Going to academic conferences, serving on national committees, and publishing in academic journals. I feel this is the time where we are able to make our own waves in the field.

Education 52

Education Conference Community Leadership 52