Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As It’s called ‘servant leadership.’

Conference 125

Conference Leadership Meeting Energy 125

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online.

Social Media 117

Social Media Conference Media Corporate 117

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” “Corporate culture will be developed one way or another. This better be a wake-up-call for EY.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was hired full time shortly before graduating from the University of St.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen.

Ethics 261

Ethics Automotive Technology Conference 261

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Metrics help prove internal D&I successes.

Ethics 126

Ethics Internal International Employee 126

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. There were challenges: limited client visibility and minimal access to leadership. The year was 1992. They display a willingness and ability to listen.”.

Financial 147

Financial Employee Leadership Training 147

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. “A

Crisis 164

Crisis Ethics Publicity Marketing 164

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Many jobs in the comms world require you to manage a broad mix of internal AND external communications. What do you see as the pros of this type of role?

Energy 68

Energy Corporate Travel Internal 68

Barokas

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. Those are key to leadership success. Wherever your local association is, there’s an SAE for you. Read, read, read.

Construction 68

Construction Healthcare Leadership Local 68

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications.

Internal 147

Internal International Employee Mobile 147

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. This will inevitably change over time as corporations continue to focus on measuring everything, because you truly can’t manage what you can’t measure (as the adage goes). This post is brought to you by AirPR , a proud sponsor of PRSA. Public relations can be a thankless job.

Measurement 135

Measurement Data Analytics Conference 135

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. Where do organisational support structures, say HR, operate and what part should internal communicators play?

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

MAY 1, 2018

There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 B2B Customers Want Thought Leadership. I’ve seen it a million times and in organizations of all sizes – startups, midmarket and the global corporations. And more is cropping up seemingly every day.

B2B 62

B2B Marketing Survey Study 62

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. I worked with the Green Bay Packers for a summer as a PR intern and had the opportunity to meet Brett.

Banking 113

Banking Sports Financial Corporate 113

Communications Conversations

DECEMBER 19, 2017

But, here we are in 2017 and both are healthy and strong (one of her sons had a heart transplant last year and is doing great!). Personally, I can attest to her leadership because I’ve been a recipient. Natalie had twin boys some 14+ years ago. Both were born with physical challenges.

Agency 68

Agency Creativity Leadership Industry 68

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.

Marketing 189

Marketing Content Marketing Data Social Media 189

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Influence is leadership. And then, lastly, be a good steward of your trust.

Ethics 77

Ethics How To Training Employee 77

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. Host: Thank you, Mr. Behar you also were the Public President of The International Communication Consultancy Organization, so tell us about your work there.

Ethics 52

Ethics Internal International Course 52

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

MAY 10, 2018

A strong corporate communications officer monitors his organization’s reputation by analyzing what’s coming in — customer attitudes, social content, media coverage, and more. At his best, he influences corporate culture and behavior by advising how decisions and actions will be perceived and covered. Both are wrong.

Corporate 136

Corporate Reputation Pitching Trends 136

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Blogs, including independent and corporate blogs, can be credible. Corporate positions tend to pay more than agency positions. Read more: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Marketing 78

Marketing Publicity Survey Study 78

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” 22. “One use of social media is to help you calm down senior leadership. We conduct weekly standups to discuss our tactics, and have all the players involved.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” 22. “One use of social media is to help you calm down senior leadership. We conduct weekly standups to discuss our tactics, and have all the players involved.

Social Media 40

Social Media Media Storytelling Local 40

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Encourage internal authenticity first. What we want to stress is the importance of starting internally. Companies like Yum! Its important to “walk the walk.”

Brand 160

Brand Branding Film Internal 160

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. It’s fuelled by developing markets, notably India.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. Let’s use setting goals and KPIs for now.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88