Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. The cross-sell and upsell of new tools is harder than most expect.

Software 162

Software Marketing Leadership B2B 162

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Don’t miss these posts: B2B Customers Want Thought Leadership. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. May 5, 2017.

Leadership 74

Leadership Energy Corporate Conference 74

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Nor has PR embedded itself into academic community and its thought leadership and alumni networks.

Trends 185

Trends Storytelling Corporate Leadership 185

Stern + Associates

OCTOBER 17, 2023

Principal Investigator at the Narang Lab at UCLA who was named an MIT Tech Review Top Innovator and to the Forbes 2017 “30 Under 30” list, Narang leads an interdisciplinary group that connects different branches of the physical sciences to uncover groundbreaking discoveries that will fundamentally alter the future of technology.

Technology 120

Technology System Government Groups 120

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. In 2017 PRWeek reported the 2017 median as $91k.

Survey 113

Survey Agency Report Corporate 113

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

WordPress founder and current Automattic chief Matthew Mullenweg pens a popular long-running blog (his blogging predates WordPress by 15+ years) where he covers an array of topics from business ( The Importance of Meeting in Person ) to fun/personal ( What’s in my Bag 2017 Edition ). CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As How might we judge great leadership?

Conference 99

Conference Leadership Meeting Energy 99

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used. Within minutes he posted a video to the web. On average, it takes 10 minutes to make the edits and issue the release.

Crisis Communications 147

Crisis Communications Social Media Crisis Communications 147

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen.

Ethics 203

Ethics Automotive Technology Conference 203

Cision

MARCH 20, 2017

We expect the transaction to be completed by the second quarter of 2017, subject to approval by Capitol’s stockholders and other customary closing conditions. Once the transaction is complete, I will continue as CEO, and the rest of my leadership team will stay intact.

Technology 227

Technology Data Big Data Measurement 227

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 126

Technology Study Communications Survey 126

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Most recently, she went out on her own, establishing May Ott Communications in 2017.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. percent in 2017, hitting $83 billion.” Sometimes, it feels like paid media budgets are invincible. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing.

Media 230

Media Measurement Advertising Advertising 230

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent. Customers want to know more about the people who lead the companies they patronize.

Communications 127

Communications Employee Leadership Writing 127

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” “Corporate culture will be developed one way or another. This better be a wake-up-call for EY.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 89

Social Media Conference Media Corporate 89

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 144

Nonprofit Local Journalism Newspapers 144

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. There were challenges: limited client visibility and minimal access to leadership. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 128

Financial Employee Leadership Training 128

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. HPRA provides year-round programs, professional development seminars and networking among other services. .

Automotive 245

Automotive Resources Strategy Consumer 245

Shift Communications

MAY 21, 2018

Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. Tech giants and behemoth corporations drive a high volume of the media’s stories. What does this all mean? Getting media coverage is more competitive than ever.

How To 68

How To Pitching Report Interviews 68

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 4) The composition of marketing spending is changing.

Survey 103

Survey Marketing B2B Content Marketing 103

Mindful Marketing

FEBRUARY 16, 2017

With her 20+ years of PR experience as both an agency and corporate executive, and now leading a software company focused on solving PR measurement’s biggest issues, Christine brings a unique view to the discussion. This is sure to be a very informative, hands-on event. We hope to see you in Austin March 8!

Meeting 50

Meeting How To Analytics Measurement 50

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Communications Conversations

JANUARY 19, 2017

But, we also saw a number of key moves that I think will impact 2017. I’m sure he’ll be adding to his team in 2017, and he’ll be attempting to build a digital consultancy within a creative agency (not always easy). Maggie Habashy, manager, corporate public relations, Sleep Number. New position for Sleep Number.

Marketing 60

Marketing Agency Leadership Social Media 60

Solo PR Pro

JUNE 8, 2021

In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. Wanting to clear up any confusion as to her expertise, Nicole returned to school, pursuing a master’s of corporate communications at Baruch College, and doing so while continuing to work her full-time job. “I

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

PRSay

MARCH 19, 2018

Gordon , executive chairman of Ingredion Incorporated; and Deborah Wright , a board member at Voya Financial, Time Warner and Citigroup — discussed their excitement for a corporate world populated by inclusion-focused work cultures, while also outlining some of the new pressures and obligations that come with D&I.

Ethics 114

Ethics Internal International Employee 114

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

PRSay

JUNE 9, 2021

“A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich.

Crisis 164

Crisis Ethics Publicity Marketing 164

PRSay

APRIL 6, 2018

Corporate malfeasance. From a crisis management point of view, 2017 had it all! Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Wells Fargo.

Crisis Management 95

Crisis Management Crisis Airlines Viral 95

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. One of the most successful corporate blogs I’ve managed published five days a week like clockwork. Image credits: The 2017 Survey of 1000+ Bloggers. Can your agency bring big ideas and execute? Talk to Us !

Study 78

Study B2B Marketing Survey 78