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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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How Internal Communications Needs Differ by Industry

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement.

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4 PR Trends for 2017

Cision

And that’s just one PR trend for 2017. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. The four PR trends for 2017. digital) and ‘dot-photos’ (.photos) photos) to name a few.

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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

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Looking Back at 2017: What a Year!

PRSay

In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come. We added new committee structures to our operations to address governance, membership, professional development and thought leadership.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

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