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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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How Internal Communications Needs Differ by Industry

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement.

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The developing case for internal comms in management

Wadds Inc.

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Insights are increasingly used to influence leadership and design programs.

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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

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Internal communication critical to business transformation

Stephen Waddington

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. The Secret Behind Successful Corporate Transformations was written by Paul A.