PR in High Definition

JANUARY 17, 2017

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money.

Technology 48

Technology Automotive Retail Banking 48

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Some studies have shown that by 2018, 79% of consumer internet traffic will be video so creating rich, dynamic clips now is a great way to get ahead of the game.

Pinterest 40

Pinterest Mobile eBook Video 40

Barokas

MARCH 23, 2018

At first glance, Instagram is filled with consumers, and consumer brands trying to target those consumers. As of September 2017, Instagram had more than 8 million users, and while many fall under the consumer classification, there’s huge portion of those users who are business executives, too. MailChimp, 73.2k

Instagram 128

Instagram B2B Company Creativity 128

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. PR Newswire (@PRNewswire) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JANUARY 23, 2018

The most successful individuals in communications exhibit self-awareness, emotional intelligence, resilience, creativity and general likeability. Direct engagement with individual consumers. Digital media and individualized outreach are here to stay and have been colossal topics across the profession in 2017. Social media.

Communications 150

Communications Leadership Social Media Creativity 150

PRSay

MAY 9, 2023

In 2017, when influencer marketing was a growing industry, the media company, Ayzenberg Group launched a proprietary, artificial intelligence platform for marketing called Soulmates.ai. But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. Does EMV even matter?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ImPRessions - Crenshaw Communications

APRIL 7, 2017

A current forecast says that 74% of all Internet traffic in 2017 will be video. Odds are they were viewing a funny video like this one explaining 2017 rule changes for baseball. Brainstorm some of the best forms of humor and add creative topspin that can best tell a product or company story.

Video 149

Video Measurement Survey Creativity 149

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.

Agency 189

Agency Creativity Internal International 189

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Every new channel reduces the friction needed for consumers to get what they want. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Uber has no cars.

Publicity 166

Publicity Data Analytics Advertising 166

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. With more than 24 million views on YouTube, obviously the creative had the right effect. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Researching potential spokespeople for B2B tech or consumer clients includes contacting agents and managers (pricey), employing obvious search terms – “paid media spokesperson” or “xx expert” (time-consuming) and then back-and-forth negotiating with no true industry standard for price and contractual terms.

Pitching 120

Pitching Consumer B2B Survey 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Can you share with us what your initial goals were in 2017 and how have they changed today? Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

Shift Communications

NOVEMBER 14, 2017

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Here come the technical writers.

Engineering 87

Engineering Knowledge Base Software Creativity 87

5W PR

NOVEMBER 9, 2017

Influencer marketing is a very popular form of getting product in front of consumers, and is quickly becoming an increasingly crowded and competitive space where brands can shine. Forbes reported that 84% of marketers planned on working with influencers in 2017. MM impressions and 19K+ engagements on social.

Marketing 95

Marketing SEO Creativity YouTube 95

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Fashion 227

Fashion Travel Interviews Instagram 227

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. These virtual avatars were created by photographer Cameron-James Wilson, who famously created the World’s first digital supermodel- Shudu, back in 2017. Balmain announced their ‘New Virtual Army’ recruiting virtual icons Margot, Sudu and Zhi.

Brand 116

Brand Branding Fashion Marketing 116

Critical Mention

NOVEMBER 26, 2018

“We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

Mark My Words

JUNE 27, 2016

Creativity. Yet there is still the cohort that takes the creativity part seriously. From the wares on display in this agency playground it seemed more than ever that creativity is the sum of your influences. Ultimately, process has out-manoeuvred originality (so- start planning for 2017 next week!).

Creativity 68

Creativity Advertising Advertising Corporate 68

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Congratulations!

Measurement 136

Measurement B2B Google Financial 136

PRSay

DECEMBER 6, 2016

The outsized bullhorn of social media, combined with an aggressive political landscape have created an environment where consumers are empowered to use their voices more assertively to leverage their spending power to promote a social or religious agenda. . Consumers know when you don’t genuinely value them. And stay committed.

Publicity 60

Publicity Consumer Groups Brand 60

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

Video 78

Video Trends Strategy Marketing 78

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives. The year was 1992. We fundamentally believe this enriches the career experience for our team members.

Financial 147

Financial Employee Leadership Training 147

Critical Mention

SEPTEMBER 9, 2018

And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Most recently, she went out on her own, establishing May Ott Communications in 2017.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Sword and the Script

MARCH 18, 2017

That’s my takeaway from Beki Winchel ’s piece for the PR Daily titled Poll: Consumers more likely to buy from brands they follow online. Consumers’ inclination to buy increases by 14 percent after they’ve had a positive interaction with a brand online.”. Is your PR agency bring creative ideas to the table? Good value for money.

Corporate 65

Corporate Reputation Brand Branding 65

Stephen Waddington

DECEMBER 11, 2019

Kerry Sheehan and I first met in 2017. It also induces being part of creativity in AI groups. We must reassure business and consumers that AI is about tools that can drive productivity and boost profitability. Meeting the CIPR’s artificial intelligence maven Kerry Sheehan.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Sword and the Script

OCTOBER 28, 2017

More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue,” according to a report – More than Half of Consumers Buy or Boycott a Brand Because of Politics – published on Marketing News. And if you read to the bottom, I’ll tell you the outcome of this story at the end.

Brand 68

Brand Branding Local Google 68

MaccaPR

MARCH 30, 2017

Now that 82 percent of consumers research their major purchases online , the Mall of America (MOA) saw an opportunity to join that online conversation and use social channels to act as a concierge service for guests and help drive revenue to the physical stores. March 24, 2017.

Social Media 48

Social Media Media Tourism System 48

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. The post Five PR Predictions For 2017 appeared first on Crenshaw Communications. Here are five predictions for the coming year.

Real Estate 120

Real Estate Technology Data Agency 120

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. they still went ahead with it!”.

Insurance 74

Insurance Insurance Interviews Marketing 74