Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow
Sword and the Script
NOVEMBER 19, 2019
Can a good story create value for a brand? The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG).
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