ImPRessions - Crenshaw Communications

DECEMBER 9, 2016

You know your pitch was perfect, the media contact has covered the category and you’ve followed up in a non-annoying manner exactly 1.5 The post A PR Playlist For 2017 appeared first on Crenshaw Communications. The agony of waiting to hear back from a journalist on a story opportunity.

Trade Shows 120

Trade Shows Construction Fashion Pitching 120

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Content picks Pitch results. Tried and true pitching tips.

Brand 158

Brand Branding Reddit Pitching 158

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 86

Pitching Survey System Technology 86

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). Pitch podcasts by noon. Kick-ass” PR blogs. Trust but verify.

Analysis 154

Analysis Tools Software SMB 154

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR is always evolving. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 93% of journalists want pitches by emails; 69% do not want phone calls; this has been fairly constant for years now.

Survey 170

Survey Media Relations Pitching Media 170

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. By September 2017, the Bell Pottinger firm had all. To prove it, he resigned from Bell Pottinger.

Crisis 64

Crisis Ethics Financial Conference 64

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists.

Training 195

Training Media Training Reputation Crisis Communications 195

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Check out our list of the best PR conferences to attend in 2017. Owned Media/Content Strategy. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Thanks to cable, online news, blogs and social media, we live in a 24-hour news cycle. “No” is sometimes good.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

The Proactive Report

MAY 27, 2017

And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. That means there are fewer reporters to pitch your stories to. MEDIA RELATION TIPS FOR 2017. Radio and TV stations are also hard hit.

Media Relations 127

Media Relations Media Newspapers Radio 127

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. 2017 PR Salary Survey Suggests Demand for Talent Tightening . Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Journalists falling within the social archetype are likely the most involved in creating and publishing digital content to include blogs. Skeptics may use social media erratically throughout the month.

Social Media 202

Social Media How To Media Journalism 202

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Reputation 178

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Flack's Revenge

SEPTEMBER 15, 2020

As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. That was written in 2017, but the practice continues to grow. Why is ABM effective? Customer experience is changing how organisations are conducting business.

B2B 177

B2B Case Study Enterprise Resources 177

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

APRIL 13, 2017

According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story.

Media 210

Media Automotive Resources Product Launch 210

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story.

Pitching 43

Pitching Journalism Tools Agency 43

Mora Communications

OCTOBER 30, 2017

While it is tempting, when launching a PR or media relegations campaign, to attempt to pitch everything about you or your business simultaneously – avoid the temptation. Develop a story, not a sales pitch. If you pitch journalists every detail of your business, you’re not going to get far. Keep it simple. Be specific.

Pitching 40

Pitching How To Media Sports 40

Sword and the Script

APRIL 11, 2017

That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. The Cision report says the findings align with the 2017 Edelman Trust Barometer. A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. and Canada.

Report 73

Report Media Survey Pitching 73

Shift Communications

NOVEMBER 13, 2017

Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? We see the usual mix of traditional publications in our list; however, we also see a number of blogs and other media properties we might not normally pitch.

How To 131

How To Conference Pitching Software 131

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 156

Company Tools Technology Software 156

Stephen Waddington

OCTOBER 11, 2017

How to submit a pitch. CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. If you enjoyed this blog post you may like to receive future posts as they are published, via email. Thanks for stopping by.

Writing 111

Writing Guidelines Community Pitching 111

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Align your media pitching and your editorial content calendar to keep your message focused. What are the keywords coming up in searches that lead to your blog or website? This is a significant missed opportunity.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 98

Survey Journalism Study Pitching 98

Shift Communications

MAY 21, 2018

million news blogs have been published online, according to a search on media analytics tool Sysomos. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. Why Pitch News Under Embargo. Discuss whether embargo, exclusive or day-of pitching will yield the best result. So far in 2018, 101.9

How To 68

How To Pitching Report Interviews 68

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. The bigger your goal, the bigger your budget will need to be.

Marketing 155

Marketing Guidelines Measurement Analytics 155

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below what that looks like.

Software 117

Software Tools Publicity System 117

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132

PRSay

DECEMBER 15, 2017

For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. © Stephen Dupont, 2017. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160