Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. It amazes me that one of the big debates in programmatic is how many seconds of video needs to roll to count as a view. 1) Advertisers looking to invest in PR. Fraud , questionable metrics , and brand safety to name a few.

B2B 86

B2B Media Survey Advertising 86

PRSay

OCTOBER 11, 2017

While speaking during Monday’s Networking Luncheon at PRSA’s 2017 International Conference, Lederhos shared a recent Project Bread video ad that featured striking statistics about individuals in her state lacking access to nutritious food. “Good food is a basic right,” she said. ”

Conference 92

Conference Hotels System Internal 92

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. Success in Numbers.

Video 68

Video Mobile Consumer Advertising 68

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Not all video is created equal. What are your thoughts?

Trends 49

Trends Mobile Video B2C 49

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. We all want to stand out and be a little different,” he said. Amy Jacques is the managing editor of PRSA’s publications, Tactics and The Strategist.

Conference 136

Conference Film Storytelling System 136

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. I left SAE in 2017 to create BNP Media’s startup media brand Autonomous Vehicle Technology, Finish this sentence: If I am not reporting, I am …. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. ICCO consists of national PR trade associations in 55 countries. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JANUARY 21, 2017

When ESPN aired a video of its coach physically and verbally abusing his players, the once-internal problem went from bad to worse as the university received significant backlash from the campus community and the public—ultimately losing brand trust and confidence. Marketing Budgets, Planning and Benchmarks for 2017 [UML].

Social Media 60

Social Media Crisis Marketing Media 60

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

Sword and the Script

SEPTEMBER 19, 2017

See Review Marketing Becomes Top Priority for 2017 ). – print advertising. – pay per click advertising. You’re favorite marketing campaign of all time is… Levin Papantonio of Florida for their “Ring of Fire” videos. Also, making the most of online reviews has become important. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Clear and present AI “A renewed focus on and commitment to internal communications. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. A reset on advertising spend.

Marketing 192

Marketing Content Marketing Data Social Media 192

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. His first graduation was from Prague University on International Economic Relations. in Global Public Relations Changes at Sofia University.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Embedded video (this also works for Facebook Live Video). Branded Content (Native advertising) Permitted in Instant Articles. 360-Degree Video Support.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Internal links. Use it here.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In this case, PR manager plans and runs advertising campaigns. They know the ropes of search engine optimization, corporate blogging, online advertising.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Based on funding velocity through August 2017, these companies alone would be forecasted to take in more than $450 million in funding this year. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Advertising is a distant third. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. 32) The cost of advertising in the Super Bowl. 3) Multimedia boosts press release views. “A Does it work?

Marketing 78

Marketing Publicity Survey Study 78

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be. Social Platforms.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be. Social Platforms.

Social Media 40

Social Media Media Storytelling Local 40

ImPRessions - Crenshaw Communications

MAY 10, 2018

A good PR program will tell an organization’s story to its most important audiences, whether through media profiles, op-eds, digital videos, or even issue ads. Actually, PR involves critical thinking, business smarts, and often a deep partnership with internal or external clients. It is, but the practice is far more nuanced than that.

Corporate 136

Corporate Reputation Pitching Trends 136

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. Content silos form when you group content by date or type (blog posts, videos, etc.).

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. Drilling down into the data reveals there’s a lot of discussion about cars that appear in music videos. How did it work? 5) Muck Rack rolls out “Google Trends” tool for PR.

Software 103

Software Analysis Data Tools 103

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. Content silos form when you group content by date or type (blog posts, videos, etc.).

How To 40

How To Engineering Content Marketing Advertising 40

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Katrina Craigwell: Emotion vs. fact.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164