wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. Disclose the relationship if you got anything of value to mention a product.

Advertising 87

Advertising Advertising Guidelines Video 87

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 87

Advertising Advertising B2C Retail 87

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 60

Advertising Advertising B2C Retail 60

Sword and the Script

SEPTEMBER 12, 2017

The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. click here or image for larger view). All of them.

Advertising 78

Advertising Advertising Social Media Marketing 78

Sword and the Script

JULY 25, 2017

The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. Still, I clicked through.

Advertising 63

Advertising Advertising Viral Video 63

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. In fact, a total of 42.7 It’s also about quality.

Marketing 105

Marketing Advertising Advertising Social Media 105

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. of revenue will be allocated to marketing budgets to drive growth in 2017.

Marketing 60

Marketing Survey B2B Study 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. But we can’t.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. Until the afternoon of Aug.

Product Launch 149

Product Launch Storytelling Social Media Video 149

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

OCTOBER 14, 2021

In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. But on average, for every dollar spent, advertisers earned $8 in revenue. In advertising dollars, a 5:1 ratio of revenue to spend is considered the middle of the bell curve of the advertising range.

Marketing 87

Marketing B2B Advertising Advertising 87

Mindful Marketing

MARCH 3, 2024

.” The suggestion, which was at least somewhat serious, received brief consideration from the group before dismissing it as too edgy and risky for branding. Advertising is one of the world’s most pervasive and influential forms of communication. Such a future is not sustainable.

Marketing 100

Marketing Healthcare Study Advertising 100

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Brands vote with their dollars. Meanwhile, PR only reached $16.5 billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. Faced with audiences that were predisposed not to trust them, a few brands stood apart from the rest. Here’s How They Did It. Video credit: YouTube. Image credit: Adweek.

Brand 69

Brand Branding Sports Consumer 69

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

AUGUST 25, 2021

By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. If you’re looking to share a quick, unedited clip to showcase a new product or tap into a trend – reels are the best tool to use on this platform. LinkedIn – native video.

Video 105

Video YouTube Instagram LinkedIn 105

Critical Mention

NOVEMBER 26, 2018

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

JUNE 19, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer.

Strategy 158

Strategy Marketing Media Consumer 158

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

Measurement 149

Measurement Education Social Media Film 149

Mindful Marketing

NOVEMBER 27, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Ask people their biggest brand loyalties and they’ll mention names like Apple, Coca-Cola, and Nike. Flying under the radar, however, is a firm whose product most people use far more often.

Google 98

Google Engineering Advertising Advertising 98

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team. United Airlines Drops The Ball.

Social Media 49

Social Media Airlines Media Viral 49

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. Unfortunately, most marketers make the mistake of selling their product or service to everyone.

Strategy 244

Strategy How To Media Measurement 244

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 167

Crisis Ethics Publicity Marketing 167

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Branded Content is Just Going to Get Better. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

PR 20/20

OCTOBER 14, 2021

In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. But on average, for every dollar spent, advertisers earned $8 in revenue. In advertising dollars, a 5:1 ratio of revenue to spend is considered the middle of the bell curve of the advertising range.

Marketing 52

Marketing B2B Advertising Advertising 52

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Back in November 2016 the shares were $18.

Twitter 235

Twitter Customer Service Web Facebook 235

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25