Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water?

Technology 83

Technology Facebook Measurement Policies 83

Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Why stop there?

Survey 118

Survey Agency Report Corporate 118

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. In 2016, I decided to hang out a shingle and start my own business.

Blogging 121

Blogging Software B2B Survey 121

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. First, it is important to recognize that marketing to Hispanics is more than just simply translating business campaigns into Spanish. Additionally, a 2014 Google Consumer Survey found Hispanics are 1.5 percent of the total U.S. population.

Marketing 184

Marketing Nonprofit Community Mobile 184

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. The company hired a professional research firm and polled 1,000 marketers to draw its conclusions.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 104

Survey Marketing B2B Content Marketing 104

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

SEPTEMBER 12, 2016

What I want to do in this post is to discuss a sensible way to think about hashtags and how you use them in your communications and marketing. In a recent survey, The Next Web reports that as little as 35% of hashtagged posts on Twitter may have been originated by non-automated users. Hashtag where people contextually search.

How To 120

How To LinkedIn Instagram Twitter 120

Sword and the Script

MARCH 8, 2016

However, that the median PR salary is up roughly $8,000 over the same survey last year suggests competition for PR talent has tightened sharply. The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR an Employee Market.

Survey 60

Survey Tourism Airlines Financial 60

Sword and the Script

SEPTEMBER 3, 2020

55% of adult social media users are “worn out” many political posts – it’s another reason brands should avoid politics Every so often a survey comes along that supposedly suggests customers want businesses to take a stand on politics. I asked a bunch of other important questions on that survey too. The results?

Survey 122

Survey Social Media Brand Branding 122

Sword and the Script

DECEMBER 10, 2016

It’s not just the volume of tasks to be finished in a compressed timeline that makes this time of year hectic – but the type tasks as well: closing key deals you’ve been working for months, wrapping up strategic plans for the new year, and of course making the case for marketing budgets. of Revenue in Marketing. 1) B2B to Invest 12.3%

Marketing 60

Marketing Survey B2B Study 60

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Cision

AUGUST 15, 2016

So what does this have to do with marketing and PR? Today’s buyers are exhibiting a high degree of cross-channel behavior – particularly in mobile, where 80% of time is spent in apps,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in the article How to Map Your Marketing Content for Multichannel Promotion.

Marketing 120

Marketing Sports Facebook Mobile 120

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 97

Agency Trends Marketing Survey 97

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

PR News

FEBRUARY 14, 2019

Since it’s Valentine’s Day, it’s the right time to discuss what we love about PR and marketing. Three editions of PR News’ Salary Survey (2018, 2017, 2016) show the majority of PR pros are “either satisfied” or… Continued. There’s plenty to say.

Survey 91

Survey Blogging Marketing Crisis Management 91

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

Communications Conversations

MARCH 30, 2016

According to a recent Accenture Interactive survey, 50 percent of marketers now have more content than they can effectively manage. Because I think it means we’ll see a new–and very hot–new job title in late 2016 and beyond: The content librarian.

Employee 60

Employee Software Survey Google 60

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. 25% know my company’s products or service.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. How to Get the B2B Marketing Persona Right [UML]. 2) Marketers Shy in Commitment to Native Ads.

B2B 68

B2B Marketing Advertising Advertising 68

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. A great idea aligns a company’s mission with its market. Yet creativity plays a part in much of a PR person’s daily work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. billion in funding in 2016; Legaltech. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. This speaks to the age-old idea of integrated marketing.

B2B 62

B2B Marketing Survey Study 62

Reputation Us

MARCH 27, 2023

A survey by NAVEX Global shows only 50 percent of respondents believe their company performs very effectively against environment metrics; just 39 percent believe their company performs well for governance; and 37 percent for social issues. This is dangerous ground for companies managing their reputations.

Reputation 78

Reputation Corporate Survey Employee 78

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

ZudePR

FEBRUARY 22, 2016

How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. Sometimes, they seem to know more about the bigger marketing picture than you. My top tip to all digital marketers would be to take a computer along to any new business meeting. So pretty current.

Social Media 75

Social Media SEO Media Local 75

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. Make Your Marketing Strategies More Meaningful. If not, you should.

Video 78

Video Trends Strategy Marketing 78

Cision

DECEMBER 13, 2017

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Gaining Trust and Sales From Transparency.

Brand 208

Brand Branding Consumer Transportation 208

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” In The New Rules of Marketing and PR , David Meerman Scott argues that social media and web publishing have forever changed the PR profession.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. In the UK the public relations market employs 99,900 people and contributes £16.7 billion in 2016 (Public Relations and Communications Association, 2016). A lack of professional standards and broad business experience are factors that limit its role.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

MARCH 20, 2019

These are the headline findings from Vuelio’s UK Bloggers Survey 2019 produced in conjunction with Canterbury Christ Church University. Vuelio surveyed 500 bloggers in the UK from its database of 7,500. Emergence of super sectors The market is dominated for blogging in the UK is dominated by five super sectors.

Blogging 76

Blogging Fashion Survey Instagram 76

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Those results echoed views expressed about press releases on the same survey last year.

Survey 71

Survey Technology Corporate Financial 71

NewsWhip

OCTOBER 13, 2022

The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. companies whose celebrity endorsers experienced negative press between 1988 and 2016. Today’s consumers expect companies to take a stand.

Brand 148

Brand Branding Sports Crisis 148

The Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. According to a Digiday and Chute survey, visual content can be up to 10X more effective than plain text. VISUAL REAL ESTATE. FOLLOW THE MONEY. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

PR 20/20

JUNE 16, 2016

The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. They build marketing or content strategies. Too often, marketers are irresponsibly using strategy and its variants as synonyms for planning. Generals—and marketers—are judged by how well the plan works.

Strategy 40

Strategy Marketing Energy Training 40