Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Why stop there?

Survey 112

Survey Agency Report Corporate 112

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 101

Blogging Content Marketing B2B Social Media 101

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. In 2016, we want to make your lives a bit less hectic (hopefully). What should you look for in 2016? In 2016, Smart Insights predicts that mobile ad spending will exceed spending on desktop, reaching almost $70 billion worldwide.

Mobile 100

Mobile Retail Video Social Media 100

Barokas

DECEMBER 12, 2017

One way to do that is by conducting and leveraging a third-party survey to garner media interest. But if done correctly, a survey can be a benefit to any well-oiled PR strategy. So how exactly do you make a survey work for your client? Here’s an example of a survey we recently conducted on behalf of our client, iovation.

Survey 60

Survey How To Data Pitching 60

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 by Frank Strong.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

MARCH 8, 2016

However, that the median PR salary is up roughly $8,000 over the same survey last year suggests competition for PR talent has tightened sharply. The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. Segmenting the PR Salary.

Survey 60

Survey Tourism Airlines Financial 60

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts.

Blogging 111

Blogging Software B2B Survey 111

Cision

SEPTEMBER 12, 2016

In a recent survey, The Next Web reports that as little as 35% of hashtagged posts on Twitter may have been originated by non-automated users. So where is the obvious place that you should use hashtags? Where everyone else is using them both for posting AND for search (not just for posting). Don’t be misled by the magic of hashtags.

How To 120

How To LinkedIn Instagram Twitter 120

Sword and the Script

SEPTEMBER 3, 2020

55% of adult social media users are “worn out” many political posts – it’s another reason brands should avoid politics Every so often a survey comes along that supposedly suggests customers want businesses to take a stand on politics. I asked a bunch of other important questions on that survey too. The results?

Survey 114

Survey Social Media Brand Branding 114

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Since 2016, audio has seen an increase in popularity.

Study 91

Study Radio Newspapers Survey 91

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. This research culminated in our “ Fake News 2020” report.

Journalism 126

Journalism Survey Ethics Report 126

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. For more learnings from the 2016 PRSA Health Academy Conference, check out insights from other attendees such as Finn Partners and Shift Communications , or follow #PRSAHealth. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

MARCH 30, 2016

According to a recent Accenture Interactive survey, 50 percent of marketers now have more content than they can effectively manage. Because I think it means we’ll see a new–and very hot–new job title in late 2016 and beyond: The content librarian. And, that means a slew of challenges for brands on the strategy side.

Employee 60

Employee Software Survey Google 60

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC , 72 percent termed it a “business advantage.” What this means for PR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Reputation Us

MARCH 27, 2023

A survey by NAVEX Global shows only 50 percent of respondents believe their company performs very effectively against environment metrics; just 39 percent believe their company performs well for governance; and 37 percent for social issues. This is dangerous ground for companies managing their reputations.

Reputation 78

Reputation Corporate Survey Employee 78

PR News

FEBRUARY 14, 2019

Three editions of PR News’ Salary Survey (2018, 2017, 2016) show the majority of PR pros are “either satisfied” or… Continued. Since it’s Valentine’s Day, it’s the right time to discuss what we love about PR and marketing. There’s plenty to say.

Survey 91

Survey Blogging Marketing Crisis Management 91

PRSay

DECEMBER 13, 2018

In recent surveys, 20 percent of U.S. Television remains the most popular way Americans receive news, though its use has fallen since 2016. For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults, compared to 49 percent for television.

Print 126

Print Newspapers Social Media Television 126

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

Agility PR Solutions

DECEMBER 26, 2018

A 2016 survey conducted by Deloitte indicates that by the year 2020, two in three Millennials are expected to hand in their resignation and quit their job. But it’s not just a salary issue, according to research from PsychTests—and turnover isn’t a plague of the young either. The post Is turnover a generational thing?

Survey 66

Survey Trends Publicity 66

Cision

MARCH 3, 2016

According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Get the full-length State of the Media 2016 Report to find out! Nearly half of journalists surveyed stated they used this type of content in their stories.

Media Relations 120

Media Relations Media Pitching Survey 120

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. at companies with more than $250 million in annual revenue.

Marketing 60

Marketing Survey B2B Study 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

ZudePR

FEBRUARY 22, 2016

This is according to a recent survey of the top SEO practitioners by industry bible Moz. The post 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. 6: Google Reviews and Google My Business Account for 23.1 Per Cent of Your Local SEO.

Social Media 75

Social Media SEO Media Local 75

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Agility PR Solutions

SEPTEMBER 4, 2018

The “appeal” of impact investing reached 49 percent among 2018 survey participants, compared to 38 percent in 2016. At 56 percent, Millennials find impact […]. The post The appeal of ‘impact investing’ is growing—why it matters to PR appeared first on Agility PR Solutions.

Financial 60

Financial Survey Measurement Trends 60

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

Reputation 140

Reputation Crisis Social Media Google 140

Cision

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Since 2012, the study has evolved.

Infographics 120

Infographics Comparison Retail Study 120

Stephen Waddington

AUGUST 9, 2017

The PRCA Census in 2016 (opens as a PDF) identified a gap of five percent between the profession and the public, with 91% of practitioners identifying as white. The 2017 CIPR State of the Profession survey (opens as a PDF) puts the number at 90%. The UK public relations industry is white, middle class and concentrated in London.

Publicity 122

Publicity Survey Data Agency 122

Cision

APRIL 7, 2016

And according to the State of the Media 2016 Report , 18.7 percent of journalists surveyed view Facebook as the social platform most likely to continue adding value to their workload needs. . percent) of the journalists surveyed in the State of the Media 2016 Report noted that they use social media to find and build stories.

Facebook 120

Facebook Media Trends Mobile 120

Cision

MARCH 1, 2016

And while it may be tempting to dismiss this study because of its localization to Cyprus, note that multiple surveys of consumers find that that the most probable channels that they will see social care on are Twitter and Facebook, and that the most YouTube and blogs rank high for places that people will post reviews. .” 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Steve Barrett on PR

MAY 6, 2016

The 2016 PRWeek Global Agency Report is in the can and the largest survey of PR firms ever produced has thrown up some fascinating data, trends, and analysis.

Industry 63

Industry Analysis Survey Trends 63

Presspage

SEPTEMBER 10, 2020

Nearly all bloggers and traditional journalists post organizational video, affording opportunities for communicators that include placement of unedited video on media outlets’ websites, a recent survey revealed. This article was orininally published on PR Daily on February 3, 2016.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

Nearly all bloggers and traditional journalists post organizational video, affording opportunities for communicators that include placement of unedited video on media outlets’ websites, a recent survey revealed. This article was orininally published on PR Daily on February 3, 2016.

How To 78

How To Product Launch Conference Newspapers 78

Cision

FEBRUARY 24, 2016

According to Cision’s State of the Media 2016 Report , 21.6 The State of the Media 2016 Report found that 64.3 One respondent from this year’s survey states, “During breaking news events, knowing whom to follow can help you find accurate and reliable sources and data faster than any other media source.”.

Twitter 120

Twitter Report Tools Pitching 120

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. billion in 2016 (Public Relations and Communications Association, 2016). A lack of professional standards and broad business experience are factors that limit its role. The situation from an organisational and management viewpoint is likely to be more even severe.

Publicity 167

Publicity Ethics Training Education 167