Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Why stop there?

Survey 116

Survey Agency Report Corporate 116

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. The company hired a professional research firm and polled 1,000 marketers to draw its conclusions.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

MARCH 8, 2016

However, that the median PR salary is up roughly $8,000 over the same survey last year suggests competition for PR talent has tightened sharply. The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR an Employee Market.

Survey 60

Survey Tourism Airlines Financial 60

Sword and the Script

DECEMBER 10, 2016

It’s not just the volume of tasks to be finished in a compressed timeline that makes this time of year hectic – but the type tasks as well: closing key deals you’ve been working for months, wrapping up strategic plans for the new year, and of course making the case for marketing budgets. of Revenue in Marketing. 1) B2B to Invest 12.3%

Marketing 60

Marketing Survey B2B Study 60

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. billion in funding in 2016; Legaltech. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. This speaks to the age-old idea of integrated marketing.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. The firm says it surveyed 1,055 bloggers and published the report late in 2016.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Those results echoed views expressed about press releases on the same survey last year.

Survey 72

Survey Technology Corporate Financial 72

Sword and the Script

APRIL 12, 2022

million in 2016. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Meltwater offers 50 suggested metrics to measure your content marketing.

Software 90

Software Pitching Measurement Enterprise 90

Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year.

Twitter 60

Twitter How To B2B Analytics 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? For example, here’s a post on the page four findings from 2016. Give our services a try.

Content Marketing 105

Content Marketing B2B Marketing Survey 105

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

The Resolution Blog

NOVEMBER 25, 2015

72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. Sarah Hall got 33 PR and marketing experts together to form the ultimate future guide for PR.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

APRIL 10, 2018

Still, a recent survey of communications professionals with Ned’s Job of the Week really piqued my interest. They grew in marketing prominence with the advent of the web and the online news release. Why Content Marketing and Public Relations Need Each Other. Claims of its death can be traced to the 1970s.

Engineering 72

Engineering Content Marketing Analysis B2B 72

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. Social Media Marketing World started with a captivating keynote from. Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. The Year Of (Live) Video for Social Media Marketers. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). I worked in various roles over the past couple of years.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Stephen Waddington

MAY 23, 2018

The market for tools in PR is exploding. An immediate challenge in exploring this issue is that capabilities and skills cannot be mapped directly against how practitioners spend their time, however the annual CIPR State of the Profession survey contains a strong indication of how the issue is likely to unfold. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Note: Professor Moorman also champions The CMO Survey. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Content Marketing Effectiveness. by Frank Strong. at a 95% confidence level.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

JULY 16, 2016

If you peruse enough surveys covering the challenges of marketing , you begin to see that three common themes among the findings: budget, ROI and production. Marketing Budget Predictability. What marketers can and should do is lobby for budget predictability. Measuring Marketing Returns.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). I worked in various roles over the past couple of years.

Blogging 40

Blogging Strategy How To Writing 40

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

JUNE 7, 2016

Curiosity is an attribute that serves marketers well. Yet in this data-driven marketing climate, we’ve got to find ways to quantify those hunches. For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. Marketing skills the CMO needs on the team. vehicles.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

JANUARY 1, 2019

1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? The median salary for a PR professional in early 2018 was $95,000, according to an annual salary survey by PR Week. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016.

Content Marketing 60

Content Marketing Survey B2B Google 60

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%.

B2B 63

B2B Study Marketing Survey 63

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Deirdre Breakenridge

FEBRUARY 1, 2016

Your content must be relevant, meaningful and useful to capture your audience’s attention. According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150