Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Media Relations 40

Media Relations Media Mobile Pitching 40

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. Back in 2016, when I last covered the reports , the main storyline was social media’s growing role in news distribution. I’ll be writing more about the takeaways for marketers.

Journalism 136

Journalism Facebook Advertising Advertising 136

Beyond PR

AUGUST 31, 2016

Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. Both videos are from when I worked at AutoGuide, my previous employer. In both videos we pulled out all the stops to create fun and engaging montages. Any pet peeves with PR people?

Meeting 66

Meeting Automotive Media Airlines 66

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Video gets even bigger. Growth of independent journalism. “We 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

MARCH 12, 2018

Thus began the #rethinkbeautiful campaign – a multi-level campaign combining social media influencers, marketing and advertising videos and visuals, consumer activations and traditional media to both consumer and trade. The social influencer program achieved more than 410,000 video views, 2,600 likes/ reactions and 2,309 shares.

Video 68

Video Mobile Consumer Advertising 68

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Proper AI use will drive efficiencies “I think AI will have a huge impact on marketing this year through video and copy.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 6, 2021

This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. Vetted co-founder and CEO Jon Amar also owns a PR consultancy. PR tech mentions.

Media 108

Media SEO Analytics Analysis 108

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. HDT has a monthly video and podcast segment on HDT Talks Trucking where the editors give insights on the top trucking news stories of the previous month. Provide assets.

Meeting 82

Meeting Automotive Media Transportation 82

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Beyond PR

SEPTEMBER 9, 2016

You share on social, write a blog post, budget money for an ad and more. Search by topic to see what they’re writing about and look at information about their audience to ensure they are engaged and match your target audience. Journalists may even post on social asking for sources for a story they are writing. Be a Good Source.

Pitching 40

Pitching Journalism Study Writing 40

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. It’s a corporate anti-bribery training video about my experience, narrated by a former FBI agent.

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. Paul Business Journal). And honest!

Media Relations 100

Media Relations Pitching Media Report 100

Shift Communications

FEBRUARY 23, 2017

This is exactly what we did for Vungle, the leading performance marketing platform for in-app video ads. He not only agreed to speak with our client, but wound up writing an entire profile piece dedicated to their partnership with Microsoft. They also provide great content for repurposing on social media, blogs and elsewhere.

Local 68

Local Mobile Corporate Retail 68

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? ” Listen: before writing this post, I had no clue who Brodie Smith was. But with 1.4

YouTube 40

YouTube Banking Video Sports 40

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Flash forward to 2016: Media reach is shrinking (traditionally). And, tools like 360 video and virtual reality are on the doorstep of taking that storytelling capacity for brands to a level we’ve never seen before. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Stuart Bruce

FEBRUARY 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Solo PR Pro

JANUARY 19, 2016

Scripps School of Journalism at Ohio University. But when 919 million people (and counting) choose to watch a video on YouTube in less than four months, it’s as close to a sign of consensus that the Internet can get. A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016.

Strategy 40

Strategy Brand Branding Journalism 40

Cision

OCTOBER 31, 2016

are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. Writing for HuffPo, J.D.

LinkedIn 60

LinkedIn How To Mobile Course 60

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Players of the Wing Commander video game series know him as the series protagonist. Mark Hamill (@HamillHimself) September 4, 2016.

Marketing 40

Marketing Content Marketing Television Storytelling 40

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video? Cosmoblogawards. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 13, 2016

It even went ahead and purchased Current , Al Gore’s youthful and edgy digital and cable video news outfit that probably was some five years ahead of its time. Did someone say that Now This enjoys 700M+ video views a month ?). Former Al Jazeera America News Exec Dave Marash (Tim Sloan/AFP/Getty Images).

Enterprise 28

Enterprise Television Sports Ethics 28

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 58

Blogging Strategy How To Writing 58

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. “Can million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. n82dZH2gfl pic.twitter.com/rGp1nmA94G — Ryan Lochte (@RyanLochte).

Crisis 48

Crisis Airlines Reputation Corporate 48

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

MARCH 18, 2016

Dan Farkas set the wheels in motion for me to be a 2016 Sloan Speaker at the E.W. Scripps School of Journalism at Ohio University in this extremely beautiful college town… the first time I’ve done something like this. I had a bunch of ideas on what I could, should, write about for my regular Friday post.

Blogging 40

Blogging Hotels Travel Banking 40