Buchanan PR

SEPTEMBER 19, 2022

Clever business factoids – news that I actually cared about – were being reported. How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. First, it’s great journalism. I prepared myself to tune out, when an entirely unexpected thing happened.

Journalism 52

Journalism Media Financial Local 52

Cision

FEBRUARY 16, 2016

So how can you keep up and get your brand on reporters’ radar? Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Here are three major findings from the report: Want more findings on the state of the media? Read the free report today!

Report 120

Report Media Television Pitching 120

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. Here are the top 10 most-read posts from the last 12 months.

Blogging 114

Blogging Software B2B Survey 114

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Since 2016, audio has seen an increase in popularity.

Study 118

Study Radio Newspapers Survey 118

Stephen Waddington

MAY 19, 2022

However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour. The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words.

Corporate 120

Corporate Employee System Journalism 120

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? Source: Nature 1 Higgins, K. Nature, 540, 9–9.

Interviews 59

Interviews Media eBook Journalism 59

Cision

OCTOBER 4, 2017

In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Several industry initiatives have highlighted the importance of advertisers stepping up to support good journalism outlets on the local and national level.

Communications 189

Communications Journalism Advertising Advertising 189

Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Frankly, I’m exhausted as they took us on a wild ride.

Facebook 120

Facebook Journalism Local Google 120

Cision

MAY 8, 2015

Digital Drive: Several legacy media outlets accelerating digital strategies, including a digital-first shift at The New York Times ( POLITICO ), a fresh digital team at The Wall Street Journal ( Poynter ), the appointment of the first chief data officer at Time Inc. and The Wall Street Journal ( Capital) Time Inc.

Reddit 120

Reddit Media Journalism Software 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. The Losers.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

JULY 18, 2018

The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity. In 2016, Gizmodo got ahold of a stray email thread from a Microsoft employee that included some highly detailed “dossiers” about journalists.

Interviews 136

Interviews Construction Report Journalism 136

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion in 2016 (Public Relations and Communications Association, 2016). A lack of professional standards and broad business experience are factors that limit its role.

Publicity 167

Publicity Ethics Training Education 167

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel.

Ethics 115

Ethics Journalism Conference Study 115

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. PRophet says it uses AI to forecast whether or not a reporter will be interested in a story.

Media 106

Media SEO Analytics Analysis 106

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Reporters won’t drop everything to cover our new product. Don’t burn bridges.

Communications 148

Communications Film Radio Reputation 148

Wadds Inc.

MAY 19, 2022

However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour. The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words.

Corporate 52

Corporate Employee System Journalism 52

Flack's Revenge

FEBRUARY 2, 2017

This apparently happened in the 2016 presidential elections. Andrew Bridges, lawyer of the platforms would have us believe there are many types of “fake news” Seven, to be exact: Research and reporting with a pretense of being objective (e.g., Pretend journalism – claim to be a news source but is a curator (Daily Kos).

Brand 120

Brand Branding Newspapers YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Anyone in public relations would agree that the news stories of 2016 have been crazy. Although this happened in 2015, the two (actors Jeffrey Dean Morgan and Paul Rudd ) are so modest and low-key it really wasn’t reported anywhere til this year. We have seen the future and it is “constructive journalism.”

Construction 120

Construction Journalism Tourism Local 120

Sword and the Script

APRIL 12, 2022

million in 2016. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Shortly after, Propel, raised an impressive seed round (details follow below).

Software 89

Software Pitching Measurement Enterprise 89

Bianchi Biz Blog

SEPTEMBER 20, 2021

The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am …. Meet the Media: Sean O’Kane, Senior Reporter at The Verge.

Meeting 66

Meeting Automotive Media Airlines 66

Communications Conversations

NOVEMBER 2, 2017

We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. “ We started using it at the 2016 press conference at Target Field –and, it really took off. He and I were able to work from the press box during the game as well (I was also on the field for a bit).

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). The PR Opportunity for Brands as Publishers Tinker with Journalism.

Survey 114

Survey Agency Report Corporate 114

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Presspage

APRIL 12, 2018

Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. News reporting is going to be around a long time. News reporting is going to be around a long time. In 2016, Heliograf created more than 500 articles in the same time frame. It’s just a fact of life.

Company 111

Company Media Journalism Report 111

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Beyond PR

AUGUST 31, 2016

This presentation will explore: setting expectations, finding a common language, improving workflow and understanding the difference between reporting and insights so that your investment in an agency is a profitable one. Stop by Lee Odden’s Lunch & Learn and discover how to make the most of your agency-client relationship.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

OCTOBER 2, 2015

News & World Report; Erin Dresch at Bloomberg TV; Scott Doll at Philadelphia’s FOX 29; and Mark Glendenning at RACER. Scooptastic: Check out some of Cision Blog ‘s top scoops for this week, including Andres Jauregui at Forbes; Meredith Enge l at the New York Daily News; Lauren Camera at U.S.

Real Estate 120

Real Estate Media Mobile Radio 120

Cision

MARCH 29, 2016

CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. What reporters really think of press releases. Brutal Honesty. Conclusion.

Retail 120

Retail Pitching Print Writing 120

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Maxim Behar

FEBRUARY 20, 2024

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. There’s an earthquake?

Social Media 59

Social Media Facebook Airlines Web 59

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Student loan grace periods are coming to an end, you may be wondering at what point will you be able to finally put your degree into practice.

Communications 171

Communications Nonprofit Training Study 171

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” But honestly, I had just left my previous gig as a reporter, and I was looking for something new. How will your background in journalism help you in this new position?

Newspapers 120

Newspapers Reddit Journalism Technology 120