MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

International 68

International Internal Print Skype 68

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. In June, #measurePR goes international!

Media Relations 40

Media Relations Measurement Media Analysis 40

Communications Conversations

MARCH 30, 2016

And, that means a slew of challenges for brands on the strategy side. Because I think it means we’ll see a new–and very hot–new job title in late 2016 and beyond: The content librarian. Spread out across different internal drives and files; Dropbox and Google Drive accounts; and vendors.

Employee 60

Employee Software Survey Google 60

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To align communication strategies with organisational purpose and values. To conduct formative and evaluative research to underpin communication strategies and tactics. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Cision

JULY 3, 2017

Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). The main why for the campaign was to drive the public to sign a petition to push the government to build a new stroke strategy. It happens to be the same in the United States, killing 140,000 Americans every year.

Measurement 197

Measurement Government Policies Internal 197

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit.

Measurement 42

Measurement Analysis Banking Internal 42

Cision

OCTOBER 20, 2016

Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 months?

Conference 120

Conference Internal International Community 120

Contently - Strategy

AUGUST 11, 2022

Gartner research also revealed that 58% of CMOs don’t think they have the in-house talent “needed to execute on their strategy.” For today’s content marketers, look at your current strategy and goals and adapt them to fit where we’re headed, not just where we are today. Are you asking questions?

Content Marketing 138

Content Marketing Marketing Consumer Strategy 138

The Proactive Report

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 124

Trends Data-Driven PR Data System 124

Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. The following five strategies helped me to go from seasonal sales associate to Environmental Coordinator at Patagonia and led me from D.C.

Communications 171

Communications Nonprofit Training Study 171

PRSay

DECEMBER 7, 2017

This book provides guidance for young professionals, who aspire to reach leadership positions, in the form of anecdotes from senior executives on offering ethical counseling and advice on how to navigate internal politics while earning respect for their strategic counsel. Chapter 4 Influence Strategies Senior Pros Prefer to Use.

Ethics 111

Ethics Journalism Conference Study 111

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. Amirite ladies?

Measurement 40

Measurement Meeting Comparison Banking 40

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Presspage

MARCH 6, 2018

Miami International Airport. MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Can you offer an example of a creative strategy? Look for examples of work that demonstrate a grasp of strategy and thought leadership where relevant.

B2B 159

B2B Agency Creativity Meeting 159

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. Amnestey international: #gayturtle. seconds long.

Social Media 28

Social Media Viral Film Media 28

Maxim Behar

MAY 12, 2021

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. impressed the jury in one of the most contested categories, "Event or Launch" and with which it achieved a triple success, are campaigns with international scope and global significance.

Groups 52

Groups Communications Public Affairs Internal 52

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Develop the PR strategy and keep the PR plan updated. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. In her 45-minute talk, Graham shared four tips for capturing and maintaining your audience’s attention — applicable for everything from effective internal communications to working with prospective clients. So, how do you keep talking to them?”

Tourism 140

Tourism Employee Web Travel 140

Cision

MAY 16, 2017

This growing device mesh leads Gartner’s list of strategic technology trends of 2016. Organizations must learn to identify the information providing strategic value, access data from different sources, and explore how algorithms leverage the IoE to fuel new marketing strategies.

Hotels 198

Hotels Mobile Travel Technology 198

Stern + Associates

AUGUST 8, 2022

He is also an expert in discussing the international aspects and geopolitical challenges of cyber threats – particularly nation state sponsored hackers from Russia, China, Iran and North Korea and why organizations should be concerned. and international cyber issues for more than 30 years. appeared first on Stern Strategy Group.

Analysis 62

Analysis Government System Policies 62

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! For more information on Forum Forward 2016 and to register, go to forumforward.org. I'm excited to present an interactive session that highlights centennial celebrations!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S.

Trends 157

Trends Privacy Data Reputation 157

Cision

JANUARY 8, 2018

Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. For example, a company, Kraton, unveiled a new brand identity at K 2016. Since awards provide credibility and trust, they should be featured at the forefront of your event strategy. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

JULY 7, 2020

Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on. In an interview with PRWeek, the company likened it to a CRM for PR. Give our services a try.

Technology 120

Technology Publicity Software Print 120

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. Years Ago.

Web 60

Web Internal International Storytelling 60

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. So, what do we know?

Government 132

Government Crisis Exercises Retail 132

Contently - Strategy

OCTOBER 18, 2021

Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016. And it reinforces a terrible behavior: using jargony nonsense.

Marketing 111

Marketing Storytelling Travel Corporate 111

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. link] What an amazing insight into a busy modern PR team.

Measurement 137

Measurement B2B Google Financial 137

Wadds Inc.

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To align communication strategies with organisational purpose and values. To conduct formative and evaluative research to underpin communication strategies and tactics. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72

PR 20/20

OCTOBER 14, 2016

First, we need to understand how Google operates in 2016, and where Google is headed. Continue reading for an update on Google’s current state, why SEO is important and how marketers can tailor SEO strategies for a sustainably high-ranking future. RankBrain has altered the way we create strategies around known ranking signals.

SEO 40

SEO Content Marketing Strategy How To 40

Cision

JUNE 17, 2016

They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. I wish more clients were using research to inform strategy and work smarter instead of delivering metrics for the sake of checking a box. Michelle: It’s funny. Michelle: I did. They were all focused on media analysis.

Data 120

Data Analysis Measurement Study 120

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. What about press releases, what are some new strategies and tips PR professionals can keep in mind?

Storytelling 60

Storytelling Social Media Sports Strategy 60

Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair.

Trade Shows 150

Trade Shows Community Social Media Resources 150