ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

Brand 149

Brand Branding Storytelling B2B 149

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. empower employees. Today this phrase takes on a new significance: who are your loyal fans? optimize operations. transform products.

Digital PR 113

Digital PR Software Strategy Leadership 113

PRSay

MAY 26, 2020

In the May 14 discussion, PRSA Health Academy leaders also expressed concern for their employees, most of whom had been working 24/7 throughout March and April — and when not working, they had remained on-call for immediate communication needs. Taking care of communications staff. Honoring health care workers.

Communications 192

Communications Crisis System Healthcare 192

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

Prakkypedia

MARCH 9, 2016

This post was first published in InDaily on 9 March 2016. Adelaide Oval Stadium Management Authority CEO Andrew Daniels sounded calm but forthright in interviews I heard. In both cases, the employees involved may have been hurt, confused, shocked and angry. Often, the employees are the most important audience.

Transportation 60

Transportation Exercises Interviews Employee 60

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. A guest who thinks of their interview as a conversation.

Radio 89

Radio Instagram Pitching Interviews 89

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 71

Ethics Training Financial Survey 71

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 52

Ethics Training Financial Survey 52

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host a podcast or YouTube series featuring interviews with industry experts. Host a community cleanup event or volunteer day with employees and customers. Southwest Airlines employees celebrate passenger’s 104th birthday. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

AUGUST 22, 2017

He’s my guest for this latest interview in the Off Script series. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Meet James S. That’s a heavy load.

Internal 73

Internal International Interviews Trends 73

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Let’s dive into each area.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. Matt Trocchio. Vice President.

Privacy 60

Privacy Hotels Film Data 60

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Stay tuned in 2016! Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). She left the agency world in 2016 to work at Be The Match on their communications team. And, they have been for a while now. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” From the August 31, 2016 issue of Credit Union Times Magazine. Credit Union Crisis Planning Essential. By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. Chinese media are also more accustomed to group interviews. Unlike in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Shelley also tells me that 92 year old, Elias (Buck) Buckwald (Harold Burson’s very first employee) is a guest lecturer in her class this week. Part 4: Conducting historical interviews in a transparent age by Heather Yaxley.

Publicity 40

Publicity Education Video Film 40

PR Conversations

JULY 5, 2016

Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Shelley also tells me that 92 year old, Elias (Buck) Buckwald (Harold Burson’s very first employee) is a guest lecturer in her class this week. Part 4: Conducting historical interviews in a transparent age by Heather Yaxley.

Publicity 40

Publicity Education Video Film 40

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. Everything you do is on camera or leaves some other digital trail,” warns Austin. Who was at fault?

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 200

Writing Communications Marketing B2B 200

Mindful Marketing

MARCH 7, 2016

I like to work closely with clients and employees to build meaningful relationships. What is next for you in 2016?​. I learned very quickly how to pitch in 20 seconds and developed a pretty tough outer layer. What do you feel you excel at the most in your job? I am a people person.

Communications 50

Communications Marketing Travel Pitching 50

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. and partnerships with awesome nonprofits like Technovation[MN].

Banking 113

Banking Sports Financial Corporate 113

PR Conversations

MAY 24, 2016

Why the women interviewed by Liz Bridgen choose not to develop their careers elsewhere in the occupation is not clear. Yet it is more than double the UK general average employee churn rate of 10%.

Publicity 41

Publicity Agency Study Mobile 41

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? She will graduate in May 2016 with a Bachelor of Arts degree in public relations with a minor in leadership.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

Presspage

AUGUST 10, 2018

When the Zika Virus broke out in 2016, OhioHealth published a backgrounder on ‘The Zika Virus: What central Ohioans need to know’ The article provides a great resource specifically for members of the public (in Ohio) looking to understand what Zika is, and its impacts. Leverage your Employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Sword and the Script

AUGUST 13, 2019

Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 6a) June 6, 2016: DOJ Rules on PR Newswire. The press release, issued at closing, indicates Prime Research, which is headquartered in New York, NY, has 700 employees around the globe. (Sources: Crunchbase , DM News ).

Technology 13

Technology Software Company Marketing 13

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. We’re doing okay. Well, 100%.

Ethics 74

Ethics Brand Branding Internal 74

Sword and the Script

FEBRUARY 21, 2017

Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. 1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). It’ll be worth our while.

Marketing 67

Marketing System Data Tools 67

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. There are a number of ways organisations can help employees overcome their unconscious bias. Provide unconscious bias training for staff.

Training 80

Training Groups Industry Examples 80

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

AUGUST 1, 2019

Because of this, I worked with the team to shoot and produce dozens of employee spotlight videos that brought out the people behind the brand, their passion, and the work they do at MentorMate. During interviews, I give them challenging scenarios to think though that could happen on social media.

Social Media 60

Social Media Media Video Meeting 60

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60