The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. What should we be measuring? Is that occurring? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Cision

JUNE 17, 2016

They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. Tina: This is my first AMEC conference and I’m thrilled there are almost 300 people here who want to talk about measurement. There are definitely a LOT of familiar faces, but I’m excited to see so many new people.

Data 120

Data Analysis Measurement Study 120

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis. As a huge fan of Hug Your Haters , this is definitely on my can’t-miss list.

Content Marketing 52

Content Marketing Conference Video Analytics 52

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments.

Tools 113

Tools Analytics Google Web 113

Bianchi Biz Blog

APRIL 26, 2021

Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program. They should definitely make sustainability their banner. In addition, Volkswagen took further steps. It conducted an extensive compliance monitorship under the supervision of the U.S.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020.

Media 105

Media SEO Analytics Analysis 105

The Stalwart Blog

MARCH 29, 2017

Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 Teams will start to experience a greater percentage of “fair weather fans” and losing teams will feel a definite strain on their bottom line.

Brand 60

Brand Branding Television Measurement 60

PR 20/20

JUNE 16, 2016

Outputs, not outcomes, are the yardstick by which marketing efforts are measured when strategy isn’t present. You can’t throw a rock at a business school without hitting a definition of strategy. This is about as far as marketers with an inadequate definition of strategy get. What metrics should you measure?

Strategy 40

Strategy Marketing Energy Training 40

Practical Law Construction

AUGUST 12, 2020

Intended to provide a lifeline to struggling businesses during the COVID-19 pandemic and beyond, it consists of temporary measures, meant to alleviate the short-term disruption caused by the pandemic and permanent measures, which are more broadly designed to assist companies in times of difficulty.

Construction 52

Construction Exercises Measurement Financial 52

Waxing UnLyrical

MARCH 23, 2016

I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Since then there was no looking back.

Meeting 40

Meeting Communications Marketing Community 40

Practical Law Construction

JUNE 3, 2020

This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

Construction 52

Construction Government Analysis Transportation 52

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 42% to maintain or secure additional budget.

Survey 103

Survey Marketing B2B Content Marketing 103

5W PR

MAY 16, 2017

and the new Turbo Silence Extreme Fans – I’m definitely going to snag one of those for a hum (and humidity)-free office. Sansaire unveiled its much-anticipated Delta, a WiFi-enabled, app-compatible sous vide machine that was funded via an extremely successful Kickstarter campaign in 2016.

Internal 68

Internal International Print Skype 68

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Norton's Notes

NOVEMBER 22, 2016

Blogging by definition is a regularly updated web page either personal or on a specific topic, often expressed in an informal one on one style. We all want to touch the latest shiny social media platform, and test and measure it, but take a look at Vine and Twitter – you need to stay fun and relevant. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28

PR 20/20

OCTOBER 12, 2017

No, this is not a psychology, medical, or art history book, but the previous examples are definitely applicable. The Red Bulletin is not measured by the number of Red Bull cans it sells, or how it persuades Red Bull customers to buy and drink more. In 2016, both Pepsi and Mondelez announced the launch of media divisions.

Marketing 53

Marketing Enterprise Print Film 53

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. and, of course, KPIs.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Cision

DECEMBER 8, 2015

Sure, there is definitely still an art to it, but when you add the science of analytics, you suddenly turn your art into an investment. Not that it ’ s easy, by any stretch of the imagination, but it ’ s definitely better. Q: What will be the biggest change we see in 2016? And isn’t that what every artist wants? It said, “ Yes.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Waxing UnLyrical

DECEMBER 12, 2016

We officially launched in September of 2016 at Content Marketing World. I’m the definition of a data nerd. I see measurement as the beginning of the strategic process instead of the end (even when people put it in a cycle graph, they still make it look like an “end”… grrrr… ). I hate spin.

Film 40

Film Software Measurement Data 40

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. .” — Tom Fishburne (@tomfishburne) March 13, 2016. The Case Supporting Gated Content.

B2B 118

B2B Mobile Content Marketing SEO 118

Ethical Voices

JANUARY 22, 2024

I definitely agree with you, don’t push back and say, you’re being unethical, because the minute you start off that way, people get defensive. With the world in the state that it’s in today, I think this industry and our pursuits have an opportunity to transform the way people see communications on a day-to-day basis.

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

JULY 9, 2019

Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. Constant Contact measures this by the highest open rate by local time. Their recommendation?

Study 91

Study Marketing Data Analysis 91

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. I believe what is changing is the need to focus on data and measurement of programs and campaigns. Speech writing.

Energy 53

Energy Measurement Internal International 53

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. There is also definitely a move to more professionalised processes for appraisals and promotion opportunities – using SMART objectives for a fairer, more objective approach to measuring performance.

Training 80

Training Groups Industry Examples 80

Sword and the Script

AUGUST 6, 2019

The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”. Anyway, Nasdaq acquired Marketwired in February 2016. What do they do? Where did they come from?

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

NOVEMBER 21, 2018

To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound. Basically, S.M.A.R.T.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound. Basically, S.M.A.R.T.

Blogging 40

Blogging Strategy How To Writing 40

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos.

Social Media 90

Social Media Marketing Media Creativity 90

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Search and social will rule measurement. So how can we measure public opinion and progress? Re-evaluate how you measure your campaign progress.

Social Media 48

Social Media Media Twitter Survey 48

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. While there remains a definite wealth gap, that filters into other areas and translates socially into a knowledge gap based on ongoing access to outlets (33). So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52