Business Wire

NOVEMBER 14, 2018

In his introductory speech, Mr. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging tech trends. Las Vegas’ CES has seen the French presence increase by 55% since 2016.

Technology 263

Technology Trends Consumer Industry 263

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. What does it even mean for a brand to be authentic? Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media.

Social Media 62

Social Media Trends Pinterest Radio 62

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands.

Communications 60

Communications Insurance Insurance Privacy 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. Here’s what I spotted. #1

Report 92

Report Trends Retail Marketing 92

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Several trends that started in 2021 will grow to carry over into 2022. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Will consumers remain loyal or take their business elsewhere?

Communications 148

Communications Film Radio Reputation 148

PR 20/20

MARCH 17, 2016

Who doesn’t love a good round up of predicted trends every New Year ? Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day. It’s normal to feel that you may not have the proper equipment or skill to give into this trend.

Video 40

Video Marketing Mobile YouTube 40

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Mine Social Media for Public Health Trends. patients) and industry trends (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. For those of us in the PR and social media industry, a number of these trends were not all that surprising. What was, however, were the amazing statistics that supported these trends. April 18, 2016.

Social Media 48

Social Media Trends Media Facebook 48

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion.

Video 78

Video Trends Strategy Marketing 78

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass. I’m a Senior Reporter at InsideEVs.

Meeting 86

Meeting Report Transportation Automotive 86

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. These coming trends have benefited my industry, and they can benefit yours, too: 1.

Hotels 198

Hotels Mobile Travel Automotive 198

Waxing UnLyrical

FEBRUARY 19, 2016

On smart metrics for measuring community: A4a: I think Community health, consumer journey, and of course characteristics of customer 360 degrees. A4: But trends are more imp than snapshots when it comes to community. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community. Give them the spotlight.

Community 40

Community Measurement Tools Facebook 40

Doctor Spin

JANUARY 4, 2024

These “false lines” will force otherwise balanced media consumers to place themselves between the media-suggested extremes. Media trends tend to be cyclical, and I assess that the post-truth era peaked in 2019. The Media Polarisation Model (Version 1). Source: Nature 1 Higgins, K. Post-truth: a guide for the perplexed. Post-truth?

eBook 52

eBook Analysis Engineering Social Media 52

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Buchanan PR

OCTOBER 5, 2023

In 2016, Swift’s public persona took a big hit when she found herself in an argument with Kim Kardashian, who is also a savvy media strategist (for better or for worse) in her own right. the “seemingly ranch” trend. The Empire State Building played along too, garnering almost 14 million views on its post.

Strategy 82

Strategy Media Viral Trends 82

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” ” Pew Stateo f the Media 2016.

Media Relations 127

Media Relations Media Newspapers Radio 127

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016.

Data 120

Data Conference Measurement Pitching 120

Cision

APRIL 21, 2016

In the face of advancing technology and shifting news preferences, reporters have turned to social media to reach their audiences where they want to consume news most. Read the free “State of the Media 2016 Report!” Social media. Build Relationships. Find Information.

Pitching 120

Pitching Social Media Trends Report 120

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Health Business Elite , EBSCO host (accessed March 1, 2016). Business Source Premier , EBSCO host (accessed March 1, 2016). 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.”

Marketing 118

Marketing Data B2C Big Data 118

Cision

JUNE 5, 2017

The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. For example, a user could upload a photo of a dining room set they liked at a store, and interior design trends for dining rooms will be populated on their account. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Cision

MARCH 3, 2016

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Do you know the top three media trends?

Media Relations 120

Media Relations Media Pitching Survey 120