Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016.

Tools 82

Tools Comparison Media System 82

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros.

Tools 67

Tools Marketing Advertising Advertising 67

PRSay

NOVEMBER 5, 2021

Independent third-party tools are available that provide such data about news and political publishers. Many PR pros already use tracking and listening tools to stay on top of media and social media mentions of their clients but knowing more about the source of those mentions can help you respond in the most intelligent way possible.

Communications 186

Communications Journalism Advertising Advertising 186

Cision

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. More to the point, where do they want to consume it? Wall Street portals are real-time tools. Read question 3.

Infographics 120

Infographics Comparison Retail Study 120

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. With a majority of people consuming their news through social, it’s a no-brainer that the primary stomping ground for the elections took place online.

Social Media 48

Social Media Media Twitter Survey 48

Waxing UnLyrical

FEBRUARY 19, 2016

On whether impressions are a valuable metric for PR in the social age: A2: Impressions are one tool in the arsenal, but not the most important. A2: I think they are one metric and tool, but not the only one you should look at. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community.

Community 40

Community Measurement Tools Facebook 40

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments.

Strategy 244

Strategy How To Media Measurement 244

PR 20/20

MARCH 17, 2016

Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day. But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Get started with your 2016 video goals.

Video 40

Video Marketing Mobile YouTube 40

Sword and the Script

JANUARY 28, 2020

This makes modifications a little easier and faster since some monitoring tools require you to click back out into a separate tab to adjust the findings. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 3) Connect: beyond a media contact database.

Software 113

Software Tools Publicity System 113

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. The Power of Listening.

Brand 252

Brand Branding YouTube Social Media 252

Stephen Waddington

JANUARY 12, 2021

A book about response bias, search listening and gaining consumer insights from big datasets. It goes someway to explaining why pollsters call elections wrong, notably the Brexit vote in the UK in 2016, and President Donald Trump’s US election success late the same year. It’s rightly a growing area of significant investment.

Big Data 96

Big Data Google Privacy Data 96

Practical Law Construction

JUNE 8, 2022

The old criticisms remain: they are complicated, time consuming to set up and expensive to operate. The structure in the 2022 edition is basically the same as the 2016 version although there are some changes worth noting: Joining Agreement. Appended as a schedule to 2016 PBA Agreement the parties had 14 days to organise the mandate.

Banking 97

Banking Construction Government Examples 97

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. . ~ Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MAY 12, 2017

This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check in to see what new content you’ve added to expand your “financial narrative.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question 4 coming soon. Since 2012, the study has evolved.

Infographics 149

Infographics Comparison Retail Study 149

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. It’s your transparency library. .

Infographics 174

Infographics Comparison Construction Study 174

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. As soon as we get accustomed to one social media tool, it’s on its way out. We’re No Longer Reaching in the Dark.

Marketing 120

Marketing Analytics Television Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 5, 2017

How shareholders consume shareholder communications content. The IR website is an essential but passive tool. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

Infographics 120

Infographics Comparison Financial Study 120

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Cision

MARCH 22, 2016

For our newest findings, check out the State of the Media 2016 Report! Stay ahead of the competition by understanding the necessity of evolving with one of 2016’s most important media trend s. AMP provides publishers the opportunity to upload content once and allow readers to consume stories across all possible platforms and apps.

Mobile 120

Mobile Brand Branding Report 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

PR is a primary tool for corporate speech on social issues. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Health Business Elite , EBSCO host (accessed March 1, 2016). Business Source Premier , EBSCO host (accessed March 1, 2016). 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020.

Marketing 118

Marketing Data B2C Big Data 118

Cision

APRIL 13, 2016

It looks like 2016 is the year of the video. Consumers are more likely to pay attention to the visual rather than the associated copy. “But to succeed, you’ll need the right tools for the job,” says Beth Klinefelter, Social Media & PR Specialist for Firefli. Matthew Mercuri of DUPRAY Inc. The local bakery owner will.”

Social Media 120

Social Media Media Infographics Video 120

NewsWhip

OCTOBER 13, 2022

Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks. Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. .

Brand 148

Brand Branding Sports Crisis 148

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Data for the US shows that consumers spend an average of 5.6 6 Free tools boost planning and investment in internet ads. 2 Internet usage continues to grow. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election.

Government 149

Government YouTube Wikipedia Google 149

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. innovation and heroes of a more socially and commercially connected future.

Trends 157

Trends Privacy Data Reputation 157

Cision

APRIL 21, 2016

In the face of advancing technology and shifting news preferences, reporters have turned to social media to reach their audiences where they want to consume news most. Here are three ways social media is an effective tool for journalists: Want more insights on journalists’ use of social media? Build Relationships.

Pitching 120

Pitching Social Media Trends Report 120

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. Other tools will find their way to fill the gap.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

MAY 9, 2023

Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. If the ban were to go ahead, it would mean that users in these countries would no longer be able to access TikTok, and businesses would lose a valuable marketing tool. What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Instagram Viral 62

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. Partnerships. Honesty is always the best policy.

Trends 108

Trends Airlines Social Media Crisis 108