5W PR

JANUARY 3, 2024

Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust. Understanding consumer preferences Consumer͏ surveys serve as a direct channel to und͏erstand the preferences of individuals in the health and wellness sector.

Survey 78

Survey Consumer Brand Branding 78

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Data Study 88

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

ReimaginePR

JULY 25, 2018

Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. Read on and find out.

SEO 211

SEO Tools Engineering Google 211

NewsWhip

MAY 4, 2023

Therefore, it is important that we take responsibility for what we consume and share, and fight against misinformation when we find it. With this in mind, we have compiled a list of essential tools that can help others combat misinformation in 2023. The best tools for tracking misinformation 1.

Resources 78

Resources Tools Google Consumer 78

ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Newsletters are another essential tool for any PR person’s inbox. Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. What are some ways you consume the news that others may not know about? Newsletters. Let us know on Twitter @colleeno_pr ! .

Consumer 193

Consumer Journalism Training Twitter 193

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. This is where social listening tools play a pivotal role. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Let’s delve more into this below.

Trends 195

Trends Marketing Analysis Leadership 195

Stephen Waddington

SEPTEMBER 4, 2020

Consumer research has been tricky during the pandemic. It has developed a tool as part of its Brandwatch Consumer Research platform to listen to public conversation from specific groups of people by demographic or interest. It’s an application layer that sits on the platform helping automate and scale consumer research.

Groups 140

Groups Tools Reddit Web 140

Agility PR Solutions

MAY 4, 2020

The post The way consumers want to speak with brands is changing—are you using the right tools? In a pair of new reports, customer engagement SaaS firm Astuteaims to better understand how people want to communicate with brands, and the nuances of those changestaking […]. appeared first on Agility PR Solutions.

Tools 97

Tools Consumer Brand Branding 97

NewsWhip

JUNE 9, 2023

Given the rapid pace of transformation, staying on top of consumer sentiment can feel like navigating an ever-shifting sea. With the help of these tools, companies can quickly adjust their strategies and respond to any dips or bumps in the brand’s reputation and public perception.

Analysis 60

Analysis Tools Brand Branding 60

Agility PR Solutions

JULY 6, 2023

In fact, according to a report from Visual Object, 76 percent of consumers look for a company’s online presence before visiting the company physically. […] The post 5 digital marketing tools to help you develop a robust PR strategy appeared first on Agility PR Solutions.

Tools 86

Tools Strategy Marketing Consumer 86

Business Wire

SEPTEMBER 1, 2023

Joint press releases are a valuable tool for boosting product and brand awareness. A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services.

Consumer 355

Consumer Tools Company Brand 355

Agility PR Solutions

APRIL 12, 2023

As artificial intelligence becomes a central facet in everyday life, it may not be surprising that consumers are becoming more skeptical about the use of the tool—and the real motives and purposes of the brands and businesses that use it. New research from innovative tech strategy firm PA Consulting highlights these tensions around AI.

Consumer 86

Consumer Brand Branding Tools 86

Agility PR Solutions

OCTOBER 6, 2020

When it comes to health, growing distrust means consumers no longer take your brand at its word on reliability and safety. The post 7 tools for a healthcare marketing strategy that builds patient trust appeared first on Agility PR Solutions.

Healthcare 148

Healthcare Tools Strategy Marketing 148

NewsWhip

APRIL 27, 2023

The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. The communications and public relations industry is constantly evolving, especially in the digital age.

Tools 78

Tools Communications Pinterest Analytics 78

Stern + Associates

OCTOBER 24, 2023

Using vivid examples of real-world applications of AI, he shows businesses and organizations how they can understand – and even increase – their risk tolerance with AI, so they can take advantage of these tools for themselves. The post The Undeniable Allure of Fun: A New Tool to Nudge Behavior appeared first on Stern Strategy Group.

Tools 110

Tools Employee Government Strategy 110

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98

Tools Writing Pitching Web 98

Agility PR Solutions

JUNE 29, 2022

As the competition to attract consumer attention intensifies, more businesses and organizations are turning to text messaging for its unrivaled 98 percent open rate and fast response times—most texts being read within 15 minutes of receipt.

Survey 78

Survey Consumer Tools Marketing 78

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Second, the company has developed share-of-voice and attribution tools.

Software 152

Software Tools Print Technology 152

Agility PR Solutions

OCTOBER 29, 2020

Market dynamics are shifting fast to mobile shopping,increasingly challenging brands to get ahead of evolving consumers. Unfortunately, traditional market research tools—surveys and focus groups—fail to adequately engage consumers in the mobile commerce environment. Brand stewards should ask: What’s changing […].

Mobile 86

Mobile Tools Survey Consumer 86

Agility PR Solutions

MARCH 12, 2019

Consumer market research is an essential tool to build and differentiate brands and drive innovation. But things are rapidly changing in the industry with the research vendor business model being disrupted by SaaS competitors, encroachment by different industries, emerging methodologies, lower pricing and easier access to consumers.

Storytelling 126

Storytelling Consumer Tools Industry 126

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. They’re terrific tools for PR teams because they offer a fresh way to spread a PR message, and they tend to be highly targeted. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing 370

Marketing Tools Strategy Consumer 370

5W PR

NOVEMBER 17, 2020

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. It’s important to invest in the right tool to enable the brand to recognize the customers regardless of where they check-in from, what browser, and what device. Getting Started. DAU and MAU are often compared.

Consumer 88

Consumer Airlines Energy Industry 88

5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. ONEHOPE Wine is on a mission to inspire consumers to indulge while doing good. Emotional Experiences.

Consumer 78

Consumer Trends Sports Technology 78

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Agility PR Solutions

JUNE 7, 2023

Like most other powerful tech tools, generative AI has a dark side—and if in the wrong hands, potentially darker than we’ve yet seen.

Consumer 78

Consumer Brand Branding Study 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

JANUARY 12, 2020

Do you understand the 2020 consumer? New research from 5W Public Relations takes a deep dive into consumer culture, helping brands tap into their customer’s wants, connect with their target audiences and create a loyal following by identifying the appropriate tools and messaging.

Consumer 78

Consumer Tools Report Brand 78

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. PR tech mentions.

Tools 99

Tools Survey Pitching Analytics 99

Agility PR Solutions

JANUARY 13, 2020

The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New research from digital marketing and consumer data management tech firm SRAX offers a CCPA compliant data set.

Tools 78

Tools Privacy Brand Branding 78

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. My content pieces are often readable and coherent despite my abilities because of a gauntlet of tech tools I use to improve them before publishing (I also have good editors, which for the purposes of this piece we’ll ignore). Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Ronn Torossian

FEBRUARY 28, 2023

Brand collaborations can be a powerful marketing tool when executed correctly. Aside from the Air Force 1 Tiffany branded sneaker, consumers can […] The post When Brand Collabs Work and Why appeared first on. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March.

Brand 195

Brand Branding Consumer Tools 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In simple terms, it’s a language-processing tool powered by artificial intelligence. That’s why I was surprised that its post claimed to be a tool for media monitoring.

Tools 353

Tools Trends Creativity B2B 353

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74