Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020.

Marketing 118

Marketing Data B2C Big Data 118

Prohibition

SEPTEMBER 13, 2022

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57

Brand 118

Brand Branding Video Social Media 118

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Press releases are well understood in organisations and used as a general-purpose form of communication.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. Little did we know we’d be in that place for more than a year. million in sales.”.

Media 106

Media SEO Analytics Analysis 106

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Prohibition

MAY 9, 2023

Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. If the ban were to go ahead, it would mean that users in these countries would no longer be able to access TikTok, and businesses would lose a valuable marketing tool. What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Instagram Viral 62

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. Other tools will find their way to fill the gap.

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Marketing predictions. Time to focus on blocking and tackling.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

As a heavy consumer of (real) political content, I admit I never saw the fake news crisis coming. As it turned out, the Facebook ads of 2016 were a small part of a more widespread and well coordinated paid media effort. The post How Russia Used PR To Hack Our Election appeared first on Crenshaw Communications.

Government 170

Government Facebook Instagram Television 170

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Media Logic. 3 Silfwer, J. 2022, September 6).

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

DECEMBER 12, 2017

My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. And there are some real gems in that certain whitepaper from 2016.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16) Social media fragments into niche communities. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Keeping track of them is time-consuming. daily | ~15 minutes).

Marketing 85

Marketing B2B Interviews Content Marketing 85

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Tools like Digimind help to easily monitor and analyze complex sets of data in areas like social media, and as the technology advances, PRs are finding new ways to use it to communicate, from surveys to keyword-rich content.

Real Estate 120

Real Estate Technology Data Agency 120

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. We stumbled across this free tool that might just help. Swarmwise eBook: Building a community.

eBook 120

eBook Google Tools Analytics 120

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute.

Case Study 92

Case Study Study Brand Branding 92

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate.

Trends 83

Trends Publicity Analytics Software 83

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. What drew you to the field of public relations? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

SEPTEMBER 8, 2016

Ask Shareology author Bryan Kramer and he’ll tell you it’s not about business-to-business or business-to-consumer. Cision (@Cision) September 7, 2016. Although creators only make up 1%, they are a vocal and vital part of your industry’s community. PR Newswire (@PRNewswire) September 7, 2016.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. AI tools in PR? The market for tools in PR is exploding. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools.

Analysis 60

Analysis Technology Tools Exercises 60

PRSay

OCTOBER 12, 2016

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. quintillion bytes of data every day.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Mindful Marketing

JANUARY 1, 2022

ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. ” "While we have not currently found evidence of content on our platform that might have encouraged such an incident off-platform, we will continue to monitor closely as part of our continuous commitment to keep our community safe.

Privacy 72

Privacy Social Media Trends Video 72

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Beyond PR

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Thus the genesis of our Shareholder Communications 365 Study. Thus the genesis of our Shareholder Communications 365 Study. It’s your transparency library. But I am a tad bias.

Comparison 45

Comparison Construction Study Retail 45

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. It’s pretty exciting times. It absolutely is.

Ethics 73

Ethics Brand Branding Internal 73

Waxing UnLyrical

MAY 10, 2018

By positioning its products as a lifestyle extension, Lärabar opens up new ways to connect with consumers and encourage user-generated content. Takeaway: When approaching your communication strategy, go beyond explaining product or service attributes. How does your offering fit into the life of your target audience?

Creativity 73

Creativity Communications Brand Branding 73

Beyond PR

SEPTEMBER 29, 2016

Social media posts, live streaming events, influencer interviews, and interactive online tools are just a few of the tactics candidates are using to connect with voters – all tactics that your organization can use to jump into the election news cycle. Combine your data in an infographic so that it’s easier to consume.

Film 40

Film Infographics Social Media Twitter 40

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. social media).

Education 52

Education Marketing Conference Agriculture 52