An Open Letter to Public Relations Professionals

B2B PR Sense

As noted in the 2018 Global Communications Report , "PR executives predict a decline of resources devoted to earned media over the next five years, as owned and paid media budgets continue to grow.". What Public Relations Professionals Need To Know.

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication.

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. Lou Hoffman recently posed the question in his post , “Will The Communications Industry Change Because Of President Trump?” But what about the president’s own communications and press staff?

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

Tech Lingo Public Relations Professionals Should Know

Ronn Torossian

Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. Public Relations Ronn Torossian 5W Public Relations PR Agency Strategy

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

The Modern Communicator Builds Relationships that Last

PR Expanded

It’s well known that public relations professionals are very good at building relationships. Modern Communications is about building lasting relationships. It’s not about knowing their resume, or the latest public accomplishment. A Guest Post by Corina Manea, Founder of NutsPR.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

3 practices for public health communicators

PR Daily

Administrators in health care and public policy must be adept in varied communication practices. In addition to effectively disseminating information to the public, they have to be mindful of messaging guidelines within the workplace and beyond. External communication tips.

Book Launch: Answers for Modern Communicators

PR Expanded

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Neither has gained traction with the public beyond niches such as gaming.

PR 2.0 for Communicating Research

PR Expanded

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. PR isn’t magic, but there are some things flexible communications types can do to help their organization catch up. He was walking my way and I saw him before he saw me.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

5 common misconceptions about public relations

PR Daily

Let’s dispel five stubborn myths about public relations: Myth No. Do’s: Think through ahead of time what can be discussed publicly and what should not be. Constantly review your reputation, the tone in publications and your audience’s mood.

In public relations correlation is not causation

Stuart Bruce

Then his daughter Ruth needs to go on maternity leave so… Continue Reading → corporate communications Measurement and Evaluation public relationsBill runs a small family owned toy shop that’s doing okay.

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. The post 5 Ways Great Visuals Enhance Public Relations appeared first on Crenshaw Communications.

Bridging the Communications Gap between China and the U.S.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Bridging the Communications Gap between China and the U.S. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. vs China communications US China relationship US politics

Public Relations Terms To Know

ImPRessions - Crenshaw Communications

Scoring: (1-4 correct answers) PR Beginner – Gain some fluency with these terms so you can be a better communicator in the industry. The post Public Relations Terms To Know appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. Communications Agency PR Inspiration Ronn Torossian Insights PR Agency Public Relations Strategy

What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies.

[Guest Post] The Umbrella Model of Public Relations: A New Way to Approach #PR

PR Expanded

A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. But now, with the Umbrella Model of Public Relations , we have a tool to solve them.

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Headed into my senior year, this summer showed me various experiences and positions that are available in public relations.

How are you using data to create public relations campaigns?

PR Daily

The post How are you using data to create public relations campaigns? Content Marketing Crisis Communications Marketing Media Relations PR PR Daily Awards Social Media awards digital marketing awards marketing awards social media awardsShare your data-driven PR campaign with us.

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Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.

If You’re a Modern Communicator, Then You THINK AHEAD

PR Expanded

But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

How to respond when past actions become public

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Every public statement can be parsed, selectively edited and positioned based on various external motivations. You need to understand how the public really feels about that “skeleton” coming out and respond properly.

Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. Writing for public relations differs from other types like newspaper, magazine, essay or novel writing: The main purpose is to gain positive exposure, or get a message across to the public.

‘The whole person’: Internal publication tells employee stories

PR Daily

“Half Times” is a publication of the staffing agency Robert Half. Though digital communication has finished off some internal magazines, others have found new life, as organizations move from stodgy corporate promotions to people pieces.

Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

PR Expanded

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. What do communicators need to know when it comes to AI?

A Public Relations Mixtape For The Season

ImPRessions - Crenshaw Communications

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. Crenshaw Communications media relations PR Fish Bowl

50 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Public Affairs Specialist , DC Dept. of Public Works, Washington, DC – apply by Jan. Public Affairs Specialist , FEMA, Washington, DC – apply by Jan. Communications/ PR /Other Consulting Firms.

The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

Sword and the Script

Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. What are the biggest challenges such agencies face in strategic communications? .

On October 19th #PRStudChat Discusses Answers for Modern Communicators

PR Expanded

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. In one tweet, please tell us what is “Answers for Modern Communicators?”

How content marketing bolsters your public speaking

PR Daily

Make the most of your conference appearance with a publication schedule both before and after your event. To some, public speaking comes naturally. RELATED: Join us for our 31st Annual Speechwriters and Executive Communicators Conference. ].

New Study: Should Brands Take a Public Stand on Politics?

Sword and the Script

However, in this environment, businesses are increasingly finding themselves wrestling with that question: Should brands take a public stand on political issues? Younger people, ages 18-29, were more likely to say brands should take political sides publicly (56%).

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Public relations strategy and communications measurement are what senior PR practitioners need most

Stuart Bruce

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR).