How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

Any expert will tell you that coming back from a public disgrace is a long haul. So far, only one – Huffman – has taken the first public steps toward recovery. PR people don’t like it when legal counsel wins at the expense of public image. CC BY-SA 3.0.

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication.

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. Lou Hoffman recently posed the question in his post , “Will The Communications Industry Change Because Of President Trump?” But what about the president’s own communications and press staff?

An Open Letter to Public Relations Professionals

B2B PR Sense

As noted in the 2018 Global Communications Report , "PR executives predict a decline of resources devoted to earned media over the next five years, as owned and paid media budgets continue to grow.". What Public Relations Professionals Need To Know.

Tech Lingo Public Relations Professionals Should Know

Ronn Torossian

Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. Public Relations Ronn Torossian 5W Public Relations PR Agency Strategy

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

PR Expanded

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum.

SEO for public relations: A brief guide for communicators

Muck Rack

SEO for public relations: A brief guide for communicators

SEO 119

3 practices for public health communicators

PR Daily

Administrators in health care and public policy must be adept in varied communication practices. In addition to effectively disseminating information to the public, they have to be mindful of messaging guidelines within the workplace and beyond. External communication tips.

On May 16th, #PRStudChat Discusses Careers in Public Relations

PR Expanded

ET for a Twitter chat session on “Careers in Public Relations.” What’s the job outlook feel like right now for PR and communications graduates and pros? Do you have any favorite new books for PR and communications professionals?

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator.

The Modern Communicator Builds Relationships that Last

PR Expanded

It’s well known that public relations professionals are very good at building relationships. Modern Communications is about building lasting relationships. It’s not about knowing their resume, or the latest public accomplishment. A Guest Post by Corina Manea, Founder of NutsPR.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

Downing Street’s communications revolutionary

Stephen Waddington

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. It was a highly effective communications strategy.

Book Launch: Answers for Modern Communicators

PR Expanded

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions.

PR 2.0 for Communicating Research

PR Expanded

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Neither has gained traction with the public beyond niches such as gaming.

3 common public-speaking blunders—and how to overcome them

PR Daily

Why is so much public speaking—especially in the business world—so awful? Of course, because public speaking is a self-conscious activity, speakers tend to focus on themselves. A version of this post first appeared on Public Words.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Public Relations Terms To Know

ImPRessions - Crenshaw Communications

Scoring: (1-4 correct answers) PR Beginner – Gain some fluency with these terms so you can be a better communicator in the industry. The post Public Relations Terms To Know appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations

Small town crisis communications

HMA Public Relations

While exploring […] The post Small town crisis communications appeared first on HMA Public Relations. Crisis Communications Featured Annelise Krafft Carlsbad crisis communication HMA Public Relations Small TownRecently, I went on a family trip to Carlsbad, Calif.; a charming little town my family has visited annually since I was a kid.

In public relations correlation is not causation

Stuart Bruce

Then his daughter Ruth needs to go on maternity leave so… Continue Reading → corporate communications Measurement and Evaluation public relationsBill runs a small family owned toy shop that’s doing okay.

Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. The post 5 Ways Great Visuals Enhance Public Relations appeared first on Crenshaw Communications.

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. Communications Agency PR Inspiration Ronn Torossian Insights PR Agency Public Relations Strategy

One Year in Public Relations

Reputation Us

I recently hit my one-year mark of full-time employment at LT Public Relations. Today, I’m a lot more comfortable now that I have the policies and […] The post One Year in Public Relations appeared first on LTPR.

How Dynamic Signal Uses Power of Voice™ to Optimize Communications

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why Onclusive invented Power of Voice – the leading content quality metric for PR and communications.

[Guest Post] The Umbrella Model of Public Relations: A New Way to Approach #PR

PR Expanded

A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. But now, with the Umbrella Model of Public Relations , we have a tool to solve them.

What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies.

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Headed into my senior year, this summer showed me various experiences and positions that are available in public relations.

5 common misconceptions about public relations

PR Daily

Let’s dispel five stubborn myths about public relations: Myth No. Do’s: Think through ahead of time what can be discussed publicly and what should not be. Constantly review your reputation, the tone in publications and your audience’s mood.

Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. Writing for public relations differs from other types like newspaper, magazine, essay or novel writing: The main purpose is to gain positive exposure, or get a message across to the public.

The Benefit of Calculated in Risk in Public Relations

Sword and the Script

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. That’s no way to stand out in the clutter of modern digital communications.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. A communications team in 2020 is designed to go around the filter. Two Technology Companies Demonstrate How Public Relations is Changing.

PR is not just communications

Stuart Bruce

Is PR just communications? PR is public relations. The clue’s in the name – public relations. Are relationships really so shallow as just to be about… Continue Reading → Business PR strategy public relations Reputation Management

7 public speaking pitfalls—and how to sidestep them

PR Daily

If you speak in a public setting, you will make mistakes. The post 7 public speaking pitfalls—and how to sidestep them appeared first on PR Daily. Executive CommunicationMore is always too much. Also, don’t show up without energy, emotion and enthusiasm.