Ronn Torossian

DECEMBER 10, 2024

From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line. However, in the age of social media, 24/7 news cycles, and a […] The post Crisis Communications in the Digital Age: Navigating the Storm appeared first on.

Crisis Communications 195

Crisis Communications Crisis Communications Reputation 195

Agility PR Solutions

DECEMBER 2, 2024

Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their telescopes to anticipate what the near year will bring. Below, many of […] The post 2025 PR & communications predictions for public affairs, healthcare, & tech appeared first on Agility PR Solutions.

Public Affairs 100

Public Affairs Healthcare Communications Publicity 100

Business Wire

JUNE 29, 2021

As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges. This process raises a very big question for communicators — how do you successfully communicate about and market a SPAC when your end target company is unknown?

Communications 477

Communications Blogging Company Marketing 477

Business Wire

MARCH 27, 2024

What is Public Policy? Public policy impacts various aspects of everyday life, influencing the rules, regulations, and standards that govern society.

Policies 272

Policies Transportation Publicity Blogging 272

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues. That is as far from public relations as you can get. Life isnt that simple, and neither is our work. Again, this is not my role nor my purpose.

Ethics 143

Ethics Publicity Crisis Film 143

Business Wire

DECEMBER 22, 2021

As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. What are the top trends that every PR pro should know for 2022? These valued insights offer PR pros guidance for setting their focus for the new year.

Publicity 441

Publicity Blogging Trends Agency 441

Business Wire

JANUARY 22, 2025

From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, weve rounded up Business Wires most viewed PR and press release blog posts of 2024. Youll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement.

Blogging 269

Blogging Communications Examples Strategy 269

Agility PR Solutions

MARCH 18, 2025

In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. In recent […] The post Crisis communications for Tesla in 2025: A case study of navigating public relations in the age of transparency first appeared on Agility PR Solutions.

Case Study 105

Case Study Crisis Communications Crisis Study 105

Business Wire

DECEMBER 17, 2024

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications.

Media Relations 342

Media Relations Trends Media Analytics 342

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Media relations remains a powerful tool for driving business success and shaping public perception.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

Trends 130

Trends Communications Storytelling Analytics 130

Sword and the Script

MARCH 14, 2025

Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! Are LLMs becoming the new front page for public relations? How can communicators pitch an LLM? Print still drives broadcast; just like old times!):

Publicity 82

Publicity Communications Journalism Google 82

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. Here, then are some guidelines for an effective public apology. It’s quite long at 11 minutes, but a controlled and quiet example of a near-perfect public apology.

Publicity 343

Publicity How To YouTube Video 343

Sword and the Script

FEBRUARY 11, 2025

As such, getting placed in an LLM may well be an emerging task for public relations professionals and communicators. And that conjures this important question: How can communicators pitch an LLM? I submitted a query through Peter Shankmans new Source of Sources service and asked that very question. Can you articulate that story?

Pitching 129

Pitching Communications SEO Google 129

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

Business Wire

SEPTEMBER 8, 2023

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

Crisis Communications 343

Crisis Communications Crisis Communications Employee 343

Agility PR Solutions

DECEMBER 1, 2024

Without a solid crisis communication plan, a minor issue can quickly spiral out of control. Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons.

Crisis Communications 179

Crisis Communications Reputation Crisis Communications 179

Ronn Torossian

FEBRUARY 8, 2025

Learn how public relations evolved from traditional spin tactics to modern strategic communication, with focus on authentic storytelling and digital engagement The post The Evolution of Public Relations: From Spin to Strategic Communication appeared first on.

Publicity 195

Publicity Communications Storytelling 195

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 403

Communications Blogging Marketing Technology 403

Business Wire

NOVEMBER 8, 2023

But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice. For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct.

Communications 317

Communications Writing Publicity Education 317

Business Wire

FEBRUARY 27, 2025

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small business, launching a startup, managing a large corporation, or leading a non-profit, understanding the nuances of communication is crucial.

Strategy 265

Strategy Communications Small Business Corporate 265

Agility PR Solutions

NOVEMBER 11, 2024

In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it’s a public relations disaster, a product recall, or a scandal involving key personnel.

Crisis 100

Crisis Communications Travel Reputation 100

Buchanan PR

MARCH 11, 2025

In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. From storytelling and media strategy to reputation management, women have long been at the forefront of the communications field.

Journalism 54

Journalism Publicity Communications Public Affairs 54

Agility PR Solutions

MARCH 16, 2025

Building public trust in healthcare has never been more challenging. With new regulations reshaping the industry, healthcare organizations must carefully craft their public relations strategies to maintain credibility and compliance.

Healthcare 105

Healthcare Policies Publicity Ethics 105

PRSay

JANUARY 3, 2025

Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. However, only 33% of communication leaders feel confident in their ability to tell a compelling brand story.

Trends 94

Trends Branding Brand Publicity 94

Agility PR Solutions

JANUARY 8, 2025

Consumer needs and newer technologies fuel the development of the automobile industry, and effective communications and public relations have steered this change. This underlines why public relations are essential for brand management and customer satisfaction.

Automotive 100

Automotive Industry Communications Technology 100

Agility PR Solutions

JANUARY 9, 2025

The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media events and press releases.

Social Media 110

Social Media Strategy Publicity Media 110

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Agility PR Solutions

FEBRUARY 12, 2025

Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the business-to-business (B2B) technology sector.

B2B 100

B2B Social Media Communications Instagram 100

HMA Public Relations

NOVEMBER 21, 2024

In a time of polarization, effective communication matters more than ever. Check it out!

Publicity 98

Publicity Communications 98

Ronn Torossian

MARCH 1, 2025

Learn how public relations shapes brand perception through strategic communication, digital storytelling and relationship building in today's media-driven marketplace The post The Power of Public Relations in Shaping Brand Perception appeared first on.

Publicity 195

Publicity Branding Brand Storytelling 195

Business Wire

JULY 1, 2024

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

Communications 288

Communications Writing Company Marketing 288

5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Remote PR Jobs

JANUARY 14, 2025

As a communications manager, its your job to build and lead a remote PR team thats efficient, aligned, and ready to thrive. Hiring the Right Talent for Your PR Team When youre hiring for a remote PR or communications team, its important to find job candidates who are not just skilled, but also able to adapt to your teams work style.

How To 162

How To Training Crisis Communications Leadership 162