Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees.

Publicity 150

Publicity Policies Social Media Study 150

Cision

JUNE 8, 2016

2016: An Uphill Battle. In the months leading up to Governors Ball 2016, and with the lineup already announced, LiveNation acquired the previously independent festival and grouped it with other major festivals, including Bonaroo, Austin City Limits and Lollapalooza. Governors Ball 2016 certainly had its highs and lows.

Local 120

Local Reddit Crisis Communications Crisis 120

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. companies whose celebrity endorsers experienced negative press between 1988 and 2016. Lloyd is the President and Narrative Lead of Curious Public.

Brand 148

Brand Branding Sports Crisis 148

Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Which brings us to our friend, G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. 83% of managers in 2016 can’t find/hire any. For companies without an effective data science practice, crisis communications will be an ongoing trial. @Airbnb has no rooms. breather has no offices. Uber has no cars. geoffcolvin pic.twitter.com/PqYqESBY8G.

Publicity 166

Publicity Analytics Data Advertising 166

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Presspage

MARCH 2, 2017

With PR and marketing being redefined while technology is changing faster than ever, it’s essential for communication professionals to keep learning. In 2016, expert speakers from the Netherlands and the UK shared their experiences and insights regarding crisis communication during the first edition of PR is Key.

Crisis Communications 60

Crisis Communications Crisis Trends Technology 60

Reputation Us

SEPTEMBER 7, 2016

Credit Union Crisis Planning Essential. From the August 31, 2016 issue of Credit Union Times Magazine. Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. You developed a crisis communications plan?’

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q. Hack to flack.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016? How are you going to be more successful? Are you intending to implement new tools? What about services? Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Solo PR Pro

JUNE 6, 2017

Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. It will come as no surprise to PR pros that in the U.S.

Trends 49

Trends Mobile Video B2C 49

Cision

APRIL 26, 2016

NASA (@NASA) April 21, 2016. pic.twitter.com/y2EoqU9wYh — Chevrolet (@chevrolet) April 22, 2016. Best Buy (@BestBuy) April 21, 2016. pic.twitter.com/s5KFurDhHi — Minnesota Twins (@Twins) April 21, 2016. pic.twitter.com/s5KFurDhHi — Minnesota Twins (@Twins) April 21, 2016. 7buFWWExMw pic.twitter.com/ONQDwSQwVa.

Brand 120

Brand Branding Social Media Sports 120

Onclusive

MAY 18, 2017

We all watch along uncomfortably when large companies handle crises poorly, which is exactly why crisis communications and reputation management are so important for companies of all sizes. In November of 2016, we saw a spike in interest on our AirPR jobs page driven by both new and old content. PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

PR in High Definition

OCTOBER 19, 2017

In March 2016, Microsoft launched an experimental Twitter chatbot to learn from other users, get smarter and eventually have conversations [2]. And second, what should you do as a communications professional if they do misbehave? The first stage of any crisis, robot-fuelled or not, is understanding the situation clearly.

Ethics 67

Ethics Crisis System Training 67

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. Chuck Gulden (@cfgulden) May 11, 2016. The #NA14 Crisis. When you have a sense of what people are saying about your brand in the moment, you can craft stronger communications with messages that resonate with key audiences.

Crisis 120

Crisis System Product Launch Reputation 120

Critical Mention

AUGUST 2, 2018

With these tools, among many others, PR pros can rest assured that they can dedicate their time to building their company’s reputation or combating a crisis communication issue , rather than wasting their efforts on redundant tasks. It cuts out time and saves resources that can now be allocated elsewhere. Until next time!

Technology 60

Technology Crisis Communications Pitching Software 60

PRSay

OCTOBER 12, 2016

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Adobe (2016-Present). In fact, I traveled internationally each year except 2011 (graduated from Tennessee w/ my PhD) and 2016. Honored to still be a #HootAmb. General Motors (2015). Family is EVERYTHING.

Social Media 56

Social Media Conference Travel Internal 56

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. I love working with you and with M3 Communications Group, Inc. I have known Maxim Behar for many years, but we have been actively working with him and his team for the past few years, as M3 Communications Group, Inc. Communications Specialist. CEO, All Channels Communication Group.

Energy 52

Energy Groups Internal International 52

PRSay

MARCH 22, 2017

Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section. It is not the responsibility of the talent, their publicists or the studios executives. Maybe next year they’ll have a better plan for preventing a mess like this.

Crisis 119

Crisis Sports Television Print 119

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The lesson for communicators? “If August 19, 2016. Lesson #2 - Don’t Blame The News Media.

Crisis 48

Crisis Airlines Reputation Corporate 48

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. 2016 Update.

Community 40

Community Writing Education Film 40

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency.

Agency 93

Agency Trends Marketing Survey 93

Prakkypedia

DECEMBER 13, 2017

Arnott’s wasn’t quite as adventurous in March 2016 when it remodelled some of its Shapes flavours, but that move also generated widespread commentary across social media and in the mainstream media. My searches today don’t reveal any stockists. Darn it all.

Transportation 71

Transportation Twitter Advertising Advertising 71

Critical Mention

JANUARY 3, 2019

Richard is a Contributing Editor of the FCPA Blog and his chapter “The Anatomy of a Bribe” appears in the 2016 edition of the Trace International’s How to Pay a Bribe. You can reach him at RichardTbistrong@gmail.com or via his website at www.richardbistrong.com and he often tweets @richardbistrong.

Interviews 105

Interviews Ethics Government Internal 105

Cision

MAY 11, 2016

On May 5, Cision’s Heidi Sullivan, spoke at the Conference Board of Canada’s Crisis Communications Forum in Toronto, Ontario about managing crises on social media. The service disruption began at 12:41 UTC on May 10, 2016 and was resolved as of 09:30 UTC on May 11, 2016. NA14 Salesforce System Status Alert.

Crisis Management 120

Crisis Management Crisis Crisis Communications System 120

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Preparing all communications content.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Preparing all communications content.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stuart Bruce

FEBRUARY 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. So what are you waiting for? Buy a Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Sword and the Script

JUNE 4, 2016

To that end quality content is the theme for this week’s Unscripted Marketing links – where people read it, how sales people can use it and why it’s a foundation for a crisis communication platform. ResponsePoint (@responsept) June 1, 2016. * * *. Quality Content gets Read; Even on Small Devices. Did you know?

Crisis 60

Crisis Marketing Crisis Communications Content Marketing 60

PRSay

AUGUST 11, 2017

Froke said the 2016 Stylebook team had considered making the pronoun change, but because alternative proposals for gender-neutral pronouns existed, they felt more time was needed. Jaron Terry, MS, APR, Fellow, PRSA, is president of Jaron Terry Communications, Ltd. Finding clarity.

Survey 120

Survey Writing Crisis Communications Community 120

Sword and the Script

DECEMBER 26, 2017

12) Emotion in crisis communications works. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. Brands in Politics ). 11) Corporate reputation suffers with bad experiences. “82% Marketing without Authority ). Future of Marketing ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

PR Conversations

SEPTEMBER 7, 2018

I suggest that the Listerine ‘partnership’ was instigated by Scarlett London Digital – the agency that Ms Dixon established in 2016 after graduating. ” Such attention-grabbing numbers do not relate to the purpose of any communicative activity. million in positive exposure and $10.91 million showing as neutral.”

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95