Solo PR Pro

JUNE 6, 2017

Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. It will come as no surprise to PR pros that in the U.S.

Trends 49

Trends Mobile Video B2C 49

Stuart Bruce

FEBRUARY 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Adobe (2016-Present). You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

JUNE 4, 2016

To that end quality content is the theme for this week’s Unscripted Marketing links – where people read it, how sales people can use it and why it’s a foundation for a crisis communication platform. ResponsePoint (@responsept) June 1, 2016. * * *. Quality Content gets Read; Even on Small Devices. Did you know?

Crisis 60

Crisis Marketing Crisis Communications Content Marketing 60

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. I love working with you and with M3 Communications Group, Inc. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. Communications Specialist. Bye bye! .

Energy 52

Energy Groups Internal International 52

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 12) Emotion in crisis communications works. Boldness in Content Marketing ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Certainly, brands need content marketing, and PR can help build trust and credibility, but there is something more urgent: communicators need content marketing. It isn’t one more thing, it is our thing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. Crisis Communications Brand Strategy YouTube' you’re going to make them (Beats) look like the underdog.''”. But as the late comedian John Pinette would say, “Nay, nay.” Source: The Verge ).

YouTube 118

YouTube Brand Branding Crisis 118

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The lesson for communicators? “If August 19, 2016. Lesson #2 - Don’t Blame The News Media.

Crisis 48

Crisis Airlines Reputation Corporate 48