Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. You’ve got to hand it to digital marketing: it keeps us on our toes.

Marketing 120

Marketing Analytics Television Tools 120

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. You can earn media by getting press mentions, positive reviews, reposts, recommendations, etc. At Influence & Co.,

Media 100

Media Pinterest LinkedIn Case Study 100

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Those instances are obviously few and far between, presumably because we don’t hear about the bad news that never hit the press.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 69

Tools Marketing Advertising Advertising 69

Mindful Marketing

JUNE 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Some just use press releases as website content. That was 112 years ago and guess what?

Company 111

Company Media Journalism Report 111

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. As you can see from the content strategy, it’s all about the data. And they’re getting very picky about what they publish. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Onclusive

MAY 18, 2017

In that sense, PR is the final marketing frontier. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. But today, a prerequisite for working in marketing and advertising is having a solid understanding of data analytics. PR is a powerful lead generator.

Advertising 150

Advertising Advertising Data LinkedIn 150

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s about helping buyers uncover and define business problems – and framing thinking for solving those.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography.

Social Media 54

Social Media Tools Marketing Enterprise 54

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . This is a guest post by Courtney Lukitsch. How To Win It.

How To 120

How To Agency Creativity Pitching 120

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Press release alternatives.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

For example, if you rep an online roommate pairing service, you will want alerts on news topics like the apartment rental market, housing regulations, or even roommate horror stories. If the top media targets are in tech or trade press, some breaking stories have such large ramifications that they could never be resolved quickly.

Pitching 136

Pitching Media Privacy YouTube 136

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. That is when one site links to your site – and doesn’t mention your brand by name. According to the announcement, Linkfluence earned about $20 million in sales in 2020.

Media 106

Media SEO Analytics Analysis 106

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. To compete with big name brands, you need to get creative.

Banking 62

Banking Retail B2B Writing 62

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Anyone in public relations would agree that the news stories of 2016 have been crazy. Pizza Rock, the small, local restaurant who hired Callison has received mounds of unabashedly great press. Many were vicious (think politics) many were untrue (again, think politics) and some were hopeful and encouraging. Kudos to all involved.

Construction 120

Construction Journalism Tourism Local 120

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. No money traded hands in the conduct of this review.

Tools 83

Tools Comparison Media System 83

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. These platforms show the best return on investment for social ad spend according to B2B marketers.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Shift Communications

NOVEMBER 2, 2017

Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. Entering Q4, Facebook will press hard on advertisers to close out the year with the same or better results as last year’s record-setting Q4. What Do These Results Mean? How might they do this?

Facebook 87

Facebook Social Media Mobile Media 87

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. billion in funding in 2016; Legaltech. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. This speaks to the age-old idea of integrated marketing.

B2B 63

B2B Marketing Survey Study 63

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. The media contacts section works completely differently than any other solution that I’ve seen on the market. The publish tab is for your own news and content.

Software 117

Software Tools Publicity System 117

Bianchi Biz Blog

APRIL 26, 2021

But mediocre is not good enough – especially not when it comes to globally pressing ESG issues. Everyone is talking about electromobility and it is essential for a climate-neutral economy. Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program.

Automotive 96

Automotive Study Report Transportation 96

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Better to have 100 hits in trade publications, or 0.05% of the day’s news, than 1 hit in business press. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83