Cision

DECEMBER 13, 2017

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Gaining Trust and Sales From Transparency.

Brand 208

Brand Branding Consumer Transportation 208

Agility PR Solutions

JUNE 1, 2020

As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as a megatrend.” The post Brand tips for tapping Twitter’s video marketing explosion appeared first on Agility PR Solutions. That describes the skyrocketing popularity of video on social media platforms.

Video 78

Video Twitter Brand Branding 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Gillette, a P&G brand, even sued them in 2015, citing patent infringements.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. But it can be done.

Consumer 243

Consumer Brand Branding How To 243

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” ” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’

Marketing 100

Marketing Healthcare Study Advertising 100

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? There are specific steps marketers must take to achieve full customer engagement. With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands.

Consumer 168

Consumer Brand Branding How To 168

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 253

Brand Branding Government Ethics 253

Cision

JANUARY 7, 2016

I challenge you this year to do so, starting with your social media marketing. I Resolve to Have a Dedicated Person for Social Media Marketing. Be honest if you’re really not up to managing your own social media, rather than lying to yourself and then having your brand suffer. What about you? Do you set resolutions?

Social Media 120

Social Media Marketing Media Creativity 120

Deirdre Breakenridge

DECEMBER 22, 2015

Their roles ranged from physicians, authors, and motion picture executives to branding experts, healing coaches and tech entrepreneurs. If you want to make leadership a priority in 2016, then you have to challenge yourself to uncover your own leadership qualities and skills. Their experience and talent were wide ranging.

Leadership 150

Leadership Twitter Interviews Training 150

Agility PR Solutions

DECEMBER 10, 2019

New research from content creation platform Lucidpress reveals brand consistency can have a significant impact on revenue. In fact, the firm’s new State of Brand Consistency Reportfound consistent branding can increase revenue by 33 percent—a 10 percent increase over the 2016 report.

Brand 88

Brand Branding Report Marketing 88

The Proactive Report

DECEMBER 23, 2015

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. These are precisely the skills needed by marketing and PR pros in 2016 and beyond. Digital PR should be high on your list for 2016. DOWNLOAD THE PDF.

Digital PR 100

Digital PR Content Marketing Course Report 100

Cision

AUGUST 19, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. With easy-to-read layouts categorizing items by theme, price or location, holiday gift guides spread brand awareness by boosting a product’s visibility, thereby making it easy for readers to discover them.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Cision

APRIL 26, 2016

I took away a lot of learning experiences from the Social Media Marketing World in San Diego. So when a tragedy happens, is it okay for brands to respond? I also saw some brands use the death of Prince as a way to garner publicity. I also saw some brands use the death of Prince as a way to garner publicity.

Brand 120

Brand Branding Social Media Sports 120

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Brands are shifting focus to “Association” rather than “Advertising”. I promise.

Wireless 150

Wireless Analytics Data Trends 150

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

NOVEMBER 3, 2023

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. TikTok has arguably become as crucial as Instagram in the world of influencer marketing. Here we’ll explore the rise of TikTok and how it now compares to Instagram.

Marketing 62

Marketing Instagram Viral Video 62

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. SwishyChug (@SwishyChug) February 18, 2016.

Brand 159

Brand Branding Comparison Viral 159

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. A public relations campaign for a product or brand isn’t all that different from a campaign to sell a president. Earned media beats paid advertising. As PR people we knew this, of course.

Policies 120

Policies Storytelling Data Advertising 120

Cision

MARCH 22, 2016

For our newest findings, check out the State of the Media 2016 Report! But has your brand? Stay ahead of the competition by understanding the necessity of evolving with one of 2016’s most important media trend s. Brands who’ve received penalties in the past are about to get more. billion market over the next two years.

Mobile 120

Mobile Brand Branding Report 120

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. FortaliceLLC #PRSAICON. —

Conference 120

Conference Internal International Data 120

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? Survey shows 64% of #PR and marketing pros will Click To Tweet.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Awario

AUGUST 3, 2020

Available in over 150 countries, TikTok launched in 2016. In 2018, the app gained a lot of popularity among young people and became the most downloaded app.

Brand 78

Brand Branding Marketing 78

Ethical Voices

DECEMBER 12, 2022

Overseeing a team of 120 communicators, Rebecca is responsible for driving the overall strategic direction, commercial operations, and global client growth across the markets, and driving collaboration across the APAC region. How do brands balance their commitments to practical short-term issues versus long-term issues?

Ethics 73

Ethics Brand Branding Internal 73

Cision

NOVEMBER 23, 2015

What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016. Two key takeaways for PR and marketing professionals: Email is a reliable way to communicate at scale. People prefer email to social communication (for brands). Want to improve your content?

Communications 120

Communications Mobile Facebook Study 120

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” 2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. It feels like the definition of integrated is moving to a business term vs. marketing one.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Prohibition

APRIL 26, 2022

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 billion globally this year ! Consider who your influencer’s audience is .

Social Media 62

Social Media Brand Branding Media 62

Cision

JANUARY 12, 2016

We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. In 2016, make yourself the focus. You just haven ’ t thought of yourself in the same way as a brand. And there are a couple spots still available if you ’ re ready to write a great business book in 2016.

Writing 120

Writing Leadership Creativity Groups 120

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. How to Evolve with the 2016 #PRTrends Click To Tweet.

Trends 105

Trends How To SEO Google 105

Cision

FEBRUARY 1, 2016

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it. She now works with brands who pay $10,000 or more per Snapchat Story.

Brand 120

Brand Branding Case Study Advertising 120

The Stalwart Blog

AUGUST 12, 2016

I've been having fun thinking of the medals I'd like to hand out for Rio 2016 Olympic Branding! . That's the overarching message behind Apple's TV spot rolled out during Rio 2016 as part of its “Shot on iPhone” campaign. It’s arguably the best exposure a brand can get since it’s attracting a global audience of billions.

Brand 60

Brand Branding Marketing Mobile 60

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. But where does real-time marketing come into play?

Brand 120

Brand Branding Viral Trends 120

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water?

Technology 83

Technology Facebook Measurement Policies 83