Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Perhaps it’s a company with better than average email marketing skills.

Google 60

Google B2C Analytics Data 60

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” It’ll also enable you to aptly take advantage of best tweets for your brand and think of how to engage with your followers from a new perspective. We’ll get through this together.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 4, 2015

These releases did something right – they had news to share that was interesting enough to elicit a response from the brand’s audience. It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

These releases did something right – they had news to share that was interesting enough to elicit a response from the brand’s audience. It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

These releases did something right – they had news to share that was interesting enough to elicit a response from the brand’s audience. It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news.

Data 60

Data LinkedIn Blogging Facebook 60